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Đạo luật Châu Âu
(1/1/1993)
Rào cản thương mại
trong EU đầu tư nước ngoài
Thị trường chung Châu Âu
Đồng tiền chung Châu Âu
(1/1/1999)
Tăng cạnh Giảm giá
tranh
Mặt bằng giá chung
17.5%
(11/1999)
4.4%
(cuối 2005)
Đắt nhất: Đức
Rẻ nhất: Phần Lan
SỰ CHÊNH LỆCH GIÁ XE TRONG LIÊN MINH CHÂU ÂU
Quy định
hạn chế
cạnh
tranh
Có
Bãi bỏ
Giá xe hơi là khác nhau ở các quốc gia khác nhau để phản ánh các điều kiện nhu cầu
cơ bản.
Các quy định
hạn chế cạnh
tranh giữa
các đại lý
Sx tại cửa hàng
Hạn chế thương hiệu bán
Bán xe bên ngoài quốc gia sx
Phân chia khu vực KD
Chính phủ
Bảo hộ sản xuất nội địa
Hướng dẫn tiêu dùng
Thuế
NK
Chênh lệch
giá
Tăng cạnh tranh
Giảm giá
Liên minh
KT, liên minh
tiền tệ
Nguồn gốc chênh lệch giá trong EU
Nhu cầu tiêu
thụ xe hơi
cao
Chi phí
phát sinh
cao
EURO
Sự tác động của các quy định mới tới thị trường Châu Âu
Áp lực cạnh tranh
gay gắt
Lợi nhuận giảm
Nhu cầu chi tiêu NTD
Thay đổi mẫu mã
Giảm tiêu hao nhiên liệu
BMW
Volkswegen
Thương hiệu mạnh, đẳng cấp
SP, DV hoàn
hảo
Kinh nghiệm Nguồn lực TC, SX
Mục đích kiên định

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Pp cs chương 5

  • 1. Đạo luật Châu Âu (1/1/1993) Rào cản thương mại trong EU đầu tư nước ngoài Thị trường chung Châu Âu Đồng tiền chung Châu Âu (1/1/1999) Tăng cạnh Giảm giá tranh Mặt bằng giá chung 17.5% (11/1999) 4.4% (cuối 2005) Đắt nhất: Đức Rẻ nhất: Phần Lan SỰ CHÊNH LỆCH GIÁ XE TRONG LIÊN MINH CHÂU ÂU Quy định hạn chế cạnh tranh Có Bãi bỏ
  • 2. Giá xe hơi là khác nhau ở các quốc gia khác nhau để phản ánh các điều kiện nhu cầu cơ bản. Các quy định hạn chế cạnh tranh giữa các đại lý Sx tại cửa hàng Hạn chế thương hiệu bán Bán xe bên ngoài quốc gia sx Phân chia khu vực KD Chính phủ Bảo hộ sản xuất nội địa Hướng dẫn tiêu dùng Thuế NK Chênh lệch giá Tăng cạnh tranh Giảm giá Liên minh KT, liên minh tiền tệ Nguồn gốc chênh lệch giá trong EU
  • 3. Nhu cầu tiêu thụ xe hơi cao Chi phí phát sinh cao EURO
  • 4. Sự tác động của các quy định mới tới thị trường Châu Âu Áp lực cạnh tranh gay gắt Lợi nhuận giảm Nhu cầu chi tiêu NTD Thay đổi mẫu mã Giảm tiêu hao nhiên liệu BMW Volkswegen Thương hiệu mạnh, đẳng cấp SP, DV hoàn hảo Kinh nghiệm Nguồn lực TC, SX Mục đích kiên định