Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Come coniugare Social Media e Storytelling?

995 vues

Publié le

Andrea Fontana, docente Ninja Academy, presenta il Corso Online in Corporate Storytelling, illustrando le strategie e gli strumenti per la narrazione dei brand, che verranno affrontati nel percorso formativo. Prossimi corsi: http://www.ninjacademy.it/marketing/corsi/

Publié dans : Formation
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Come coniugare Social Media e Storytelling?

  1. 1. ninjacademy.it Ninja Corso Online in Corporate Storytelling Strategie e strumenti per la narrazione dei brand Maggio - Giugno 2014 • #ninjaCS
  2. 2. ninjacademy.it “Le belle storie non si dimenticano” Ninja Corso Online in Corporate Storytelling Free Webinar Andrea Fontana @storyfactor
  3. 3. ninjacademy.it 17 Cosa si fa con lo storytelling per le organizzazioni E cosa vedremo nel corso…. ?!
  4. 4. ninjacademy.it 18 1.  Esperienza 2.  Emozione 3.  Senso 4.  Mondo 5.  Condivisione Le questioni chiave … e le diverse applicazioni corporate
  5. 5. ninjacademy.it 1. esperienza
  6. 6. ninjacademy.it ! Le Organizzazioni non possono" essere solo spazi di lavoro! !Sono esperienze, e lo storytelling «fa succedere qualcosa»" dà una sceneggiatura, una vita, all’impresa! esperienza
  7. 7. ninjacademy.it ©www.andreafontana.org! •  Envisioning & principi strategici! •  Hr management & educational! •  People engagement ! esperienza Le applicazioni corporate dello storytelling
  8. 8. ninjacademy.it 2. emozione
  9. 9. ninjacademy.it ! Tutto nasce con un’emozione! Attraverso le emozioni" creiamo un contatto profondo" tra le persone e i marchi! emozione
  10. 10. ninjacademy.it ©www.andreafontana.org! •  Brand narrative & Marketing narrativo! •  Ideazione e Sceneggiatura dei contenuti narrativi " (testuali, video, audio, …) di prodotti e servizi! •  Creazione dei racconti di marca/territorio! emozione Le applicazioni corporate dello storytelling
  11. 11. ninjacademy.it 3. ! senso!
  12. 12. ninjacademy.it ! attraverso il racconto diamo senso alle esperienze che viviamo! ogni esperienza deve lasciare un segno, è come un viaggio:" ha una direzione, e ci trasforma! senso
  13. 13. ninjacademy.it ©www.andreafontana.org! •  Potenziamento narrativo delle attività di advertising ! •  Definire le Linee-guida per la produzione e l’allestimento, di ambienti di acquisto e vendita (store, etc) ! senso Le applicazioni corporate dello storytelling
  14. 14. ninjacademy.it 4. mondo
  15. 15. ninjacademy.it ! Le storie sono vere: si vedono, si sentono e si toccano! !Lo storytelling genera un contesto di fruizione immersivo e coinvolgente:" un mondo straordinario da voler vivere! mondo
  16. 16. ninjacademy.it ©www.andreafontana.org! •  Worldbuilding: progettazione fisica, sensoriale ed esperienziale degli ambienti di consumo! •  Costruzione di exhibition aziendali e mostre! mondo Le applicazioni corporate dello storytelling
  17. 17. ninjacademy.it 5. condivisione
  18. 18. ninjacademy.it ! Una grande esperienza vuole essere condivisa! quando viviamo qualcosa di straordinario" non vediamo l’ora di raccontarlo a qualcuno! condivisione
  19. 19. ninjacademy.it ©www.andreafontana.org! •  format innovativi di interazione tra persone, ambienti, aziende, oggetti, narrazioni e media! •  Strumenti di condivisione delle esperienze di marca! •  Estensione on line e off line racconto di marca! condivisione Le applicazioni corporate dello storytelling
  20. 20. ninjacademy.it Story telling STRATEGIE! DESIGN! ! ! !! !! ! ! ! MARKETING! ! PERSONE ! ENGAGEMENT! COMUNICAZIONE! Per riassumere
  21. 21. ninjacademy.it ©www.andreafontana.org! ! ! ! Website | www.andreafontana.org! ! ! Mail | andrea.fontana@storyfactory.it! "Only those who risk going too far, will ever know how far they can go” | T. S. Eliot! @storyfactor! Grazie…
  22. 22. ninjacademy.it Partner Tecnologico 36
  23. 23. ninjacademy.it I loghi e le immagini presenti in questa presentazione appartengono ai legittimi proprietari ed il loro uso ha il solo scopo divulgativo.
  24. 24. ninjacademy.it 15 Per informazioni: Mail: info@ninjacademy.it Tel: 02 40042554 | 346 4278490 Skype: ninjacademy Facebook: Ninja Academy Twitter: @NinjAcademy

×