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1  sur  21
52% 48% 45%
88% of entrepreneurs, executives
and career professionals use Social
Media Marketing but 72% have been
participating for a few months or
less…
...but both experienced social media
users and newbies were able to obtain
results.
Who is using Social Media for what
35%
Our locations
Factory 2, Location
2
Factory 3, Location
3
Factory 1, Location
1
Factory
10, Locatio
n 10
Factory 8, Location
8
Factory 9, Location
9
Factory 7, Location
7
Factory6, Location
6
Factory 5,
Location 5
Factory 4,
Location 4
Market sizing
10 million iPhones sold in US in 2011
30% 70%Offline
FSBO10%5%
eBay
Bestbuy
Market sizing
TOTAL U.S. CAR RENTAL MARKET = 20.55 BILLION
Values in $ billions
2.2
(11%)
Luxury Rentals is an
important, $2bn a
year business
Timeline/roadmap
6 months
12 months
• Update text
• Update text
• Update text
3 months
Recognizing the “buying power of
women”
Globally – women control $20 trillion
in consumer spending
(predicted to rise to $28 trillion in 5 years)
$13 trillion in yearly earnings
– predicted to rise to $18 trillion HB Sept
2009
$90 cents in every
household dollar (Australia)
The Business Case
Companies with a higher proportion of women in their top management have better
financial performance
11.4% 10.3%
11.1%
5.8% 64% 47%
Companies with most
gender diverse
management teamsIndustry Average
Average ROI
2003-2005
Average EBIT
2003-2005 Stock Price Growth 2005-2007
compared with Eurostoxx 600
sectorial indexes
Source: McKinsey, Amazone Eurofound Database, Amadeus, Research Insight, DataStream, Bloomberg
+ %
+48%
X1.7
The Business Case
Catalyst Survey of 353 Fortune 500 companies
Companies with the highest representation of women
in their senior management teams achieved:
35% higher return on investment
35% higher total return to shareholders
Compared to companies with the
lowest women’s representation
Properly Maintain Presence
Online ad spend to surpass print media in 2012
62
58
53
47
40
32 323333343434
20152011 2012 2013 2014 2016
USD billions Online
Print and Facebook has a story to tell
Facebook
Twitter
Google+
89.0%
39.0%
18.0%
89% of social media ad spent on
Facebook
Goals of facebook advertisers
44% of marketers spend most of their Facebook
ad budget on audience growth.
44
27
22
7 Audience Growth
Conversion
Awareness
Engagement
Source: socialfresh
Lets taste
the real meat now
Steps to create a facebook ad
Identify Your Goals
Target the Right People
Design an Engaging Ad
Manage Your Budget
Review and Improve
1. Define the attributes of your best customers
2. Define your brand in terms of the other persons interest
3. Differentiate your brand and message
Social Media Strategy - Who
Get exponentially better results…
2. Target the Right People
Think about the profiles (timelines) of the people you want to reach with
your ads, and select criteria based on what your audience is interested
in, instead of what they might be looking to buy.
How Mobile Marketing
Can Help Your Business
WHY SHOULD I CONSIDER MOBILE TEXT MARKETING?
Text messages outnumber phone
calls by nearly a 7 to 2 ratio
(42 Text to 12 calls per day/adult)
Text message marketing is
highly targeted, right message
to the right person every time
Source: ctia.org as of 2011 June, Pew Internet
73% of U.S. mobile subscribers
use text messaging
MOBILE TEXTING STATISTICS
Mobile ad spend expected to grow past $2.6 billion in 2012
MOBILE TEXTING STATISTICS
Source: emarketer.com
50%projected average annual
growth through 2016
MOBILE TEXTING STATISTICS

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Think visuals sample slides

  • 1. 52% 48% 45% 88% of entrepreneurs, executives and career professionals use Social Media Marketing but 72% have been participating for a few months or less… ...but both experienced social media users and newbies were able to obtain results. Who is using Social Media for what 35%
  • 2. Our locations Factory 2, Location 2 Factory 3, Location 3 Factory 1, Location 1 Factory 10, Locatio n 10 Factory 8, Location 8 Factory 9, Location 9 Factory 7, Location 7 Factory6, Location 6 Factory 5, Location 5 Factory 4, Location 4
  • 3. Market sizing 10 million iPhones sold in US in 2011 30% 70%Offline FSBO10%5% eBay Bestbuy
  • 4. Market sizing TOTAL U.S. CAR RENTAL MARKET = 20.55 BILLION Values in $ billions 2.2 (11%) Luxury Rentals is an important, $2bn a year business
  • 5. Timeline/roadmap 6 months 12 months • Update text • Update text • Update text 3 months
  • 6. Recognizing the “buying power of women” Globally – women control $20 trillion in consumer spending (predicted to rise to $28 trillion in 5 years) $13 trillion in yearly earnings – predicted to rise to $18 trillion HB Sept 2009 $90 cents in every household dollar (Australia)
  • 7. The Business Case Companies with a higher proportion of women in their top management have better financial performance 11.4% 10.3% 11.1% 5.8% 64% 47% Companies with most gender diverse management teamsIndustry Average Average ROI 2003-2005 Average EBIT 2003-2005 Stock Price Growth 2005-2007 compared with Eurostoxx 600 sectorial indexes Source: McKinsey, Amazone Eurofound Database, Amadeus, Research Insight, DataStream, Bloomberg + % +48% X1.7
  • 8. The Business Case Catalyst Survey of 353 Fortune 500 companies Companies with the highest representation of women in their senior management teams achieved: 35% higher return on investment 35% higher total return to shareholders Compared to companies with the lowest women’s representation
  • 10. Online ad spend to surpass print media in 2012 62 58 53 47 40 32 323333343434 20152011 2012 2013 2014 2016 USD billions Online Print and Facebook has a story to tell Facebook Twitter Google+ 89.0% 39.0% 18.0% 89% of social media ad spent on Facebook
  • 11. Goals of facebook advertisers 44% of marketers spend most of their Facebook ad budget on audience growth. 44 27 22 7 Audience Growth Conversion Awareness Engagement Source: socialfresh
  • 13. Steps to create a facebook ad Identify Your Goals Target the Right People Design an Engaging Ad Manage Your Budget Review and Improve
  • 14. 1. Define the attributes of your best customers 2. Define your brand in terms of the other persons interest 3. Differentiate your brand and message Social Media Strategy - Who
  • 16. 2. Target the Right People Think about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.
  • 17. How Mobile Marketing Can Help Your Business
  • 18. WHY SHOULD I CONSIDER MOBILE TEXT MARKETING?
  • 19. Text messages outnumber phone calls by nearly a 7 to 2 ratio (42 Text to 12 calls per day/adult) Text message marketing is highly targeted, right message to the right person every time Source: ctia.org as of 2011 June, Pew Internet 73% of U.S. mobile subscribers use text messaging MOBILE TEXTING STATISTICS
  • 20. Mobile ad spend expected to grow past $2.6 billion in 2012 MOBILE TEXTING STATISTICS Source: emarketer.com 50%projected average annual growth through 2016

Notes de l'éditeur

  1. SLIDE 11The first way is…to Get more customers. That seems obvious, right? If you want to grow, you need more customers.There not much more that needs to be said there…
  2. SLIDE 5 When it comes to local marketing, the facts are right in front of us… Traditional ways of marketing your local business are simply not as effective as they once were…  Placing an ad in the classifieds is just not going to get you the results you want. Putting together a flyer, a coupon in the newspaper, or even getting a fancy new sign just won’t cut it anymore.  Compared to the benefits of online marketing, those old-school traditional marketing techniques are expensive, clumsy and imprecise. Having said that, it’s not like Social Media has killed all other forms of marketing. It has just significantly changed the way you need to go about marketing if you want to be successful on the local scene.  When you know the right way to use today’s online marketing tools, you can get exponentially better results for way less than ever before. The choice is yours: Adapt to these digital changes and you’ll thrive. Resist and you can bet yourself it’s going to be an uphill battle for you and your business.