1.
USER EXPERIENCE (UX) DESIGN
An Introduction
Nishita Muhnot
20th Feb 2018

2.
WHAT IS UX DESIGN?

3.
Design is not just what it looks like and feels like.
Design is how it works.
“- Steve Jobs

4.
Great design is simple, beautiful,
and easy to use.
It creates a sense of purpose and
place. It responds to user needs,
and it just works.

5.
UX Design is the process of enhancing a user’s satisfaction with a product.
It involves studying user behaviour and designing digital experiences that not only
help the user accomplish his goals but are also simple, thoughtful and elegant.

6.
Source: Nikki Sylianteng

7.
Good design, when it’s done well, becomes
invisible. It’s only when it’s done poorly that we
notice it.

8.
Design affects people in a subconscious emotional
way. Its never quantifiable or measurable.

9.
Source: https://blog.marvelapp.com/

10.
WHAT IS THE DESIGN PROCESS LIKE?

11.
Source: IDEO

12.
Source: Jason Mesut

13.
Think of it this way: UX design is the journey and the UI is the destination.
Source: Shane Rounce

14.
QUALITATIVE RESEARCH

15.
CX, Product Strategy, IA

16.
LOW FIDELITY SKETCHES

17.
MID & HIGH FIDELITY PROTOTYPES

18.
DESIGN SPECIFICATION

19.
USABILITY TESTING

20.
WHY SHOULD BUSINESSES CARE?

21.
People now expect the same type of experience
in their customer interactions, whether it is a
consumer product or an enterprise product.

22.
Looking to save money?
Source: pointsource.com

23.
Looking to get more customers?
Source: pointsource.com

24.
Primacy of UX
“Focus on the user and
all else will follow”
“Design is how it works” “I am congenitally
customer focused”
Source: https://www.slideshare.net/iqcontent1/ux-101-a-quick-dirty-introduction-to-user-experience-strategy-design

25.
Design-driven companies have outperformed the S&P
Index by 219% over 10 years.
They also grow faster, with higher margins and recover
faster during economic downturns.

26.
Source: IDEO

27.
According to Tim Brown (CEO of IDEO), who coined the term,
“Design thinking” is a human-centered approach to
innovation that draws from the designer’s toolkit to integrate the
needs of people, the possibilities of technology, and the
requirements for business success.

28.
You need to make [design thinking] part of all processes and not just
something you do on select projects. Starting by looking through the
customer lens has to be ingrained in everything you do. Developing
that foundation and creating that cultural change across all projects
and initiatives is what it takes.
“- Catherine Courage, Citrix SVP of Customer Experience

29.
Good design is good business.
- Thomas Watson Jr., ex IBM CEO
“

30.
THANK YOU