4. It will provide customers their required books
from different sellers to choose from at rates
lesser than the original cost of books.
The need for something which doesn’t
already exist.
Lack of a quality book trading app.
To get as many potential users as possible.
Providing them with quality service.
Introducing new market strategies which will
be discussed in the upcoming slides.
5.
6. COMPANY OVERVIEW
Provides potential access to a wide variety of
books.
Makes a significant contribution to the perceived
customer benefits of the end product.
Difficult to imitate by competitors by introducing:
Quick login.
User friendly interface.
Excellent viewing experience.
8. OPPURTUNITIES & THREATS
• Customers can buy
products they exactly
need.
• Sellers get millions of
buyers.
• Diversification of its
portfolio to include
various other sub-
categories.
• Competitors like
quikr, olx, sell.com
etc.
• Funding of competitors
like Quickr by
investors.
• Offline stores like Big
Bazaar coming up with
marketing campaigns
to provided discounts
on old goods
9. TARGET CUSTOMERS
• One who has hobby of reading books like
novels and can’t afford costly books.
• Customers can be of any age bracket.
• People interested in selling books which are
of no use to them.
• People interested in keeping books for small
amount of time(can sell it back).
10.
11. • Enrich portal design with colourful ads,
pictures and videos.
• Ability to Control selling, buying, &
community activity in My Account
section.
• Displaying ads on social networking
profile which leads to get more buyer
(Facebook Myspace, …)
• Mobile phone support & Multilingual
support.
12.
13. OVERVIEW
Apps based on exchange are very popular.
New idea based app so more likely to get shared
on social media than other
types of content.
App will help with both
buying and selling of
books.
The strongest competitor is OLX & Quickr.
It’s economical and technology based app.
14. POSITIONING
POP:
• 1.Featured ads.
• 2.Verification process is same.
• 3.Free of cost ads.
• 4.Interaction procedure is same.
POD:
• 1.Only for books, so chance of success is high as no other
apps concentrate only on books.
• 2.Exchange of eBooks is a new concept.
• 3.Barter system-exchange of one book in need for other if
both parties are interested is a new concept as both of
them are benefited without any money transactions.
15. TACTICS
App will be launched worldwide.
App can be downloaded for free but
premium features can be used only when it is
bought.
First 1000 downloads will get the premium
version of the app.
Price for premium version will be 3 USD.
Incentives will be given to regular users.
16. Free Features:
• 1.Post free ads.
• 2.Get 20% discount on 1st transaction.
• 3.5% of the cost of first book you sell will be credit
to the seller account.
Premium Features:
• 1.Ads posted by customers having premium account
will be listed first on the search menu.
• 2.Featured Ads which allows you to display your Ad
in a designated area and highlight your Ad giving it
better visibility.
FEATURES
17. PROMOTIONS
Building a micro site.
Build in social calls to action. Social word of
mouth is one of the best ways to grow user
base.
Build in social sharing so users can brag about
what they’ve just accomplished.
The tick mark which premium users get on their
profile will motivate free users to upgrade.
Creating a product video.
18. 1. Solid Contract With Software Provider
2. Involvement By Key Staff And
Resources
3. Plan How The Project Will Be
Managed
5. Development And Management Of A
Schedule.
19. Continued…..
6. Management Of An Issues List
7. Solid Testing
8. Training Program
9. Preparation For Live Event
10. Communication