3. HIGHLIGHTS
COMPANY PROFILE
BUSINESS DIVISIONS
MISSION
VISION
VALUES
SWOT ANALYSIS
TOP COMPETITORS
CORPORATE SOCIAL RESPONSIBILITY
4. Bharti Airtel Limited.
Bharti Airtel Limited is a leading global
telecommunications company with operations in 18
countries across Asia and Africa. the company
ranks amongst the top 3 mobile service providers
globally in terms of subscribers.
In India, the company's product offerings include
2G, 3G and 4G wireless services, mobile commerce,
fixed line services, high speed DSL broadband,
DTH, enterprise services including national &
international long distance services to carriers.
It is the largest mobile network operator in India
and the third largest in the world with 325 million
subscribers its operations at the end of September
2016.
5. COMPANY PROFILE
Industry
Telecommunications
Founder Sunil Bharti
Mittal
Established July 07,
1995, as a Public
Limited Company
CEO of Bharti Airtel
Gopal Vittal
Headquarter in New
Delhi, India
Listed in both (BSE)
and (NSE)
Proportionate
revenue: Rs. 246,515
million (ended
September 30, 2016-
Audited) as per Ind-
AS Accounts
7. Digital TV services
Airtel business
Mobile services
Telemedia services
Business divisions OF Bharti Airtel Ltd.
8. AIRTEL’S MISSION, VISION AND VALUES
WE STRIVE TO ENHANCE YOUR EXPERIENCE WITH US AND
BUILD A LASTING RELATIONS BETTER RESULTS EVERY TIME.
AND THIS, REFLECTS IN OUR MISSION TOO. HIP WITH YOU BY
DELIVERING
Mission :- Hunger to win customers for life.
Vision :- Airtel’s vision is to enrich the lives
of our customers. Our obsession is to win
customers for life through an exceptional
experience.
Values :- We aim to work towards our vision,
driven by our values of AIR - Alive, Inclusive
& Respectful.
9. SWOT analysis of Bharti Airtel
ONE OF THE TOP TELECOMMUNICATION COMPANIES IN INDIA. THE
COMPANY IS KNOWN FOR ITS AVAILABILITY AND ITS SMART RANGE OF
VALUE ADDED SERVICES. HERE I PRESENT YOU THE SWOT ANALYSIS OF
AIRTEL TO UNDERSTAND THE STRENGTHS, WEAKNESSES, OPPORTUNITIES
AND THREATS FOR THE COMPANY.
10. STRENGTHS IN THE SWOT ANALYSIS OF AIRTEL
Renowned Telecom
company:
With its 19+ years of rich
experience in telecom industry
this MNC had travelled far to
become world’s 3rd largest
telecom operator overseas with
operations in nearly 20
countries
High Brand Equity:
It is one of the pioneer brands
in telecommunication having a
high brand recall and with a
whopping subscriber base.
Torchbearer of the
telecom Industry:
With its number 1 spot due to
its excellent services in
developing economies, Airtel
has interconnected the life of
people in an highly efficient
way.
Extensive
infrastructure:
With the formation of Indus
tower & due to its
partnership with Idea &
Vodafone.
11. WEAKNESSES IN THE SWOT ANALYSIS OF AIRTEL
Outsourced Operations:
Outsourcing operations helped
Airtel in lowering its cost. But
on the other hand, they are
running the risk of being
dependent on some other
companies which may affect its
operations.
Venturing into African
operations:
Although it’s been 4 years
that Airtel has acquired Zain’s
Africa business, but Airtel is
still struggling to turn around
the unit which was bought at a
9 billion dollars.
High Debt:
With its acquisitions turning
out to bad investment, and
credit being high and margins
being low, Airtel group is under
high debt. Airtel does not have
as deep pockets as Vodafone.
12. OPPORTUNITIES IN THE SWOT ANALYSIS OF AIRTEL
Strategic Partnership:
Partnering with smart phone
companies is going to be a smart
strategy as far as MNP (mobile
number portability in India) is
concerned. This will ensure fixed
cash flows in the future and a
higher customer base.
Market Development:
With fierce competition in the
telecom industry & shrinking margins,
venturing out in new
markets/developing economies will
prove fruitful for the company.
VAS:
VAS (Value Added services) is going
to future of the telecommunication
industry & by specializing itself in
this vertical Airtel can differentiate
itself in highly competitive market.
Airtel can avail higher margins.
Untapped geography of
the current market:
now currently providing 3G & 4G
services, but these services are limited
to specific geographical locations.
Expansion of these services to most of
its regions will help the company get
more margins and customers.
LTE:
The whole wireless world is moving
towards LTE (long term evolution or
4G). LTE for mobile broadband can be a
good solution for India where fixed
broadband penetration is otherwise low.
13. THREATS IN THE SWOT ANALYSIS OF AIRTEL
Government
Regulatory
Framework:
With the auction of spectrum
& change in the government
policies on a regular basis, it
is a potential threat to the
stability & existence of this
industry thereby affecting
the players.
Competition:
Price war in the home market
and declining margins due to
this is adversely affecting
the overall business of the
group.
MNP (Mobile number
portability):
MNP gives the customer
independence to change the
service provider while
retaining the number and as
Airtel charges are premium
over other service providers,
it can see slump in subscriber
base in the next fiscal year
with PAN India MNP
applicable from May 3rd 2015.
14. TOP COMPETITORS FOR BHARTI AIRTEL LTD.
o Reliance
o Idea
o Vodafone
o Tata docomo
o Aircel
o MTNL
o BSNL
15. CORPORATE SOCIAL RESPONSIBILITY
Imparting quality
education to rural
disadvantaged children
has been the primary
focus of the Foundation.
Satya Bharti School
Program(2006)
Provide free and quality
education to underprivileged
children, with a special focus
on the girl child, in rural parts
of the country.
254 Number of Satya
Bharti Schools.
06 Number of states
40,934 Number of
students
49% Percentage of girls
74% Percentage of
children from
SC/ST/OBC communities
Bharti foundation
16. BHARTI AIRTEL CSR PROGRAMS
o Satya Bharti Learning Centres
o Satya Bharti Abhiyan
o Blood Donation camp
o Resource Management on E-waste and
E-bills
o Solar and Battery Hybrid Solutions
o Community Awareness:- 'Swachh Raho
Swasth Raho‘ on 26th Jan 2016.
