Talk by Nitrogram CEO and co-founder @gabhubert at #SMM13 in London on Oct 24, 2013.
Recap of the latest stats released by Instagram as well as some perspective on what that means vs. Twitter. These figures include results estimated by Nitrogram.
Thoughts on Video, Ads and Influencers. This section includes information released by Instagram and also results estimated by Nitrogram.
Sources:
http://nitrogr.am/instagram-statistics
http://instagram.com/press
http://50.nitrogr.am
Notes:
(1) Slides were edited after the talk to correct typos and ass information on Instagram Ads made public on Oct 24, 2013
(2) Nitrogram uses the Instagram API but is not endorsed or certified by Instagram.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
5 figures and 3 questions about Instagram
1. 5 figures and 3 questions about
(the future of)
Instagram
#smm13 - 24 Oct 2013
@gabhubert
@nitrogram
@nitrogram
2. Nitrogram: SaaS analytics and engagement
management platform for Brands on Instagram
Advanced monitoring on Instagram
Content Strategy optimisation (prepare for Ads)
Influencer Marketing (with the right people)
Nitrogram uses the Instagram API but is not endorsed or certified by Instagram.
@nitrogram
6. 100x
relative engagement vs. Twitter*
*Total engagement (Likes, Comments and RTs, Favourites) On 5 latest Posts by 97
Brands of the Millward-Brown BrandZ 2013 Index present on both platforms
@nitrogram
8. Brands on Instagram, 101
Understand audience
Monitor relevant #content
Benchmark performance
Encourage #sharing and engagement
Measure impact of activations
We all know that.
@nitrogram
15. “We should be ready to start selling
advertisement within a year”
- Emily White, COO, Sep ’13
“In the next couple months, you may
begin seeing an occasional ad in
your Instagram feed if you're in the
United States.”
- Instagram Blog, Oct ’13
@nitrogram
16. Ads are coming. Ads are here.
Nov 2013: Tests and initial US rollout
blog.instagram.com
@nitrogram
17. Ideas on Instagram Ads
Click-through will not be a priority (think mobile UX)
Simple suite of native Branding Ads at first
Will likely trigger an overhaul of current search UX
And... Please wait in line.
Adidas, Ben & Jerrys, Burberry, GE, Lexus, Levi’s, Macy’s,
Michael Kors, PayPal and Starwood to go first.
@nitrogram
22. It’s not all about number of followers!
Demographics & Topics of interest of the Audience
Engagement Rates
Ability to trigger action
CRM after the campaign
And that influencer #xfactor
...
@nitrogram
23. The best influencers have yet to be discovered!
3 accounts with more than 10M followers
9k accounts between 100k and 10M followers
2M+ accounts between 1k and 100k followers
Source: Oct 2013 estimate, Nitrogram analysis
@nitrogram
24. Instagram Figures: 150M, 55M, 60%, 1.2B, 100x
Video: check and test before you shoot
Ads: they’re here. Prepare by being #discoverable
Influence: 2M members will make it -very- different
@nitrogram