NoTube in perspective

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MODUL Technology GmbH

Technology Entertainment & Humor

NoTube
in
perspec.ve

Lora
Aroyo
&
Guus
Schreiber

VU
University
Amsterdam

This
presenta;on

• Y2
recommenda;ons

• Some
brief
reﬂec;ons

• Agenda

26-‐27
March
2012
NoTube
3rd
review
2

Y2
RECOMMENDATIONS

26-‐27
March
2012
NoTube
3rd
review
3

Recommenda;ons

1. Improve
double
screen
experience
in
uses

cases

2. Focus
more
on
user
experience
for
each
use

case

3. Develop
web
services
based
on
the
results
of

the
projects

4. Think
of
a
beTer
exploita;on
of
the
results

aUer
the
end
of
the
project

26-‐27
March
2012
NoTube
3rd
review
4

N-‐screen
demo

26-‐27
March
2012
NoTube
3rd
review
5

Increasing
user
experience

26-‐27
March
2012
NoTube
3rd
review
6

iFanzy
showcase

26-‐27
March
2012
NoTube
3rd
review
7

Service
orienta;on

26-‐27
March
2012
NoTube
3rd
review
8

NoTube
Portal

26-‐27
March
2012
NoTube
3rd
review
9

Beancounter
as
a
service

26-‐27
March
2012
NoTube
3rd
review
10

NoTube
user
portal

26-‐27
March
2012
NoTube
3rd
review
11

Exploita;on

• Extensive
exploita;on
ac;vi;es,
both
in
in

open/public
space
and
proprietary

– Extensive
presenta;on
tomorrow

• Some
exploita;ons
are
somewhat
unexpected



26-‐27
March
2012
NoTube
3rd
review
12

Con;nuous
evalua;on

• Systema;c,
throughout
the
project,
mul;ple

;mes

26-‐27
March
2012
NoTube
3rd
review
13

Social
TV
survey

26-‐27
March
2012
NoTube
3rd
review
14

Social
TV
focus
group

26-‐27
March
2012
NoTube
3rd
review
15

REFLECTIONS

26-‐27
March
2012
NoTube
3rd
review
16

What
did
we
achieve?

• Not:
one
big
integrated
system

• Rather:
rela;vely
small
nuggets

• But:
those
nuggets
have
a
silver
lining

– Services,
APIs,
TV
data,
contribu;ons
to
standards

• Deployed,
also
outside
NoTube

– Insighcul
showcases

– Tested
in
several
cycles

• Dissemina;on:
e.g.
IBC
(twice),
MIPTV

26-‐27
March
2012
NoTube
3rd
review
17

Problems
&
mistakes

• Bridging
the
TV
&
Web
culture

– Proprietary
vs.
open
standards

– Reﬂected
in
use
cases

• Need
to
adapt
our
service
approach

• Adap;ng
to
the
swiUly
changing
reality
of
the

TV
world

– exploita;on

26-‐27
March
2012
NoTube
3rd
review
18

AGENDA

26-‐27
March
2012
NoTube
3rd
review
19

Day
1:
technical
workpackages

• Before
lunch:

– WP6
Architecture

– WP3:
User
proﬁling
&
recommenda;ons

• AUer
lunch:

– WP2:
TV
metadata

– WP4:
Enrichment

– WP1:
Models
&
seman;cs

• WP10:
Management

26-‐27
March
2012
NoTube
3rd
review
20

Day
2

• Before
lunch

– Showcases
:
demos
of
the
three
use
cases

– Exploita;on

– Dissemina;on

• AUer
lunch

– Internal
mee;ng
reviewers

– Feedback
session

– 16:00:
end
of
mee;ng

26-‐27
March
2012
NoTube
3rd
review
21

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