Shopping has previously been predominantly either an online or physical experience. The latest surveys, however, show that 46% of shopping trips now include mobile, meaning shopping in stores is also an online experience. According to Business Insider, mobile payments will account for 503 billion dollars in sales in the USA by 2020. As mobile payments increase, how can retailers exploit the many possibilities mobile and apps offer when customers expect online advantages when entering the store? In this report, we have gathered 50 apps from companies operating in different parts of the retail industry. These apps will show you how alike some companies are thinking, but also how different others see the future of the retail market. Having gone through hundreds of apps, we came across various trends. One of these tendencies is that companies are building apps not only for customers, but also for employees, suppliers, and distribution partners. We can also see that some companies are quickly adapting new technology and implementing advanced features in order to differentiate themselves in the market. We hope that the report will inspire you for your next mobile project.