* Are you tired of being the ‘best kept secret’ in town? * Are you frustrated that people just don’t ‘get it’? * Do you know that you could have a bigger impact – if only more people were part of your nonprofit’s family? It is possible to grow a larger – and more engaged – audience to help you advance your cause. In this webinar, we’ll be covering both online and in-person strategies for getting the word out and increasing your list size.

1. Growing Your Nonprofit List
Kirsten Bullock
October 10, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. www.mission.do
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4. Today’s Speaker
Kirsten Bullock
Nonprofit Coach
Bullock Consulting Inc.
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Tara Jensen, Nonprofit Webinars
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5. Building Your Nonprofit List
An Introduction
Presented by:
Kirsten Bullock CFRE, MBA

6. Why is a list important?
“One of the key determinants of grassroots strength is the size of an
A larger list allows
organization’s deliverable email list.
for greater success in just about every
sphere of online engagement, from
fundraising to advocacy to viral
recruitment. And, since managing a 100,000-person list takes
nearly as much effort as managing a 1 million-person list, economies of
scale make larger lists even more valuable.”
Source: The e-Nonprofit Benchmark Study by NTEN (Nonprofit Technology Network) and
M+R Strategic Services

7. OVERVIEW
• General Themes
• Traditional
• Media / PR
• Online / Social Media
• Partnerships
• Next Steps

8. General Themes
• Listen first
• Don’t wait for it to be perfect
• Don’t wait for it to go viral
• Automate what you can
• Find a ‘meme’

9. Automation
• Processes and Procedures
• Checklists
• Pre-scheduling posts
• Managing email lists

10. Meme
Design by Ellie Koning

12. Traditional
• Speaking
• Networking
• Traditional Media / PR
• Advertising

13. Speaking
• Community Groups
• 101 Events
– Inviting People
– The Event
– Follow Up
• Response Cards

14. Networking
• Community Groups, Business Groups
• “As You Go”
• Elevator Speech Exercise for Boards
– Why do you care?
– Write down some notes
– Share with 4 others
– Debrief
http://www.gailperry.com/2011/07/powerful-elevator-
speech-exercise-for-your-board-members/

15. Traditional Media / PR
• On the Move Postings
• Press Releases
• News Jacking

16. Press Releases
• Regular
• Newsworthy
• Relevant
• Timely
• HARO (Help a Reporter Out)
• News Jacking

17. Landing Pages
• Don’t want prospect to get distracted
• Focus on one specific objective for a
landing page
• How many landing pages do you need?

18. Online / Social Media
• Webpage
• Twitter
• LinkedIn
• Facebook
• Article Marketing

19. Web Page
• SEO (search engine optimization)
– Update Content
– Keywords
– Outside Links
• Central spot for online activities
• Sign Up Box
• IFO (Irresistible Free Offer)
• “Squeeze” or landing page

22. Twitter
• Don’t treat it like Facebook
• Post at least once a day
• Space out your tweets
• Best CTR (click through) 8-9am, 2pm, 3pm 5pm
• Best RT (retweets): noon – 4pm
• Tweet on the weekend
• Short and sweet
• Don’t be a downer
• Place links early

23. LinkedIn
• Start with your goals
• Optimize your personal profile
• Optimize your nonprofit or company profile
• Take advantage of the power of groups
• LinkedIn Answers

24. Facebook
• Think headline – not article
• Post every other day
• A picture is worth 1,000 words
• Tell good stories
• Use analytics with your links

25. Article Marketing
• Position your organization as the expert
• Provides external links to your website
• Drives new people to your website
• One suggestion to submit to:
ezinearticles.com

26. Partnerships
• Informal
– Guest Posts
– Cross Promotion
• Formal
– Formal agreements
– Joint Events

27. Next Steps if You’re Just
Getting Started
• Select three strategies
• Identify two-three potential partners
• Develop a plan for one of the strategies

28. Let’s stay in touch
Kirsten M. Bullock, MBA, CFRE
GrowingYourDonors.com
kirsten@GrowingYourDonors.com
502.708.1020

29. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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