The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause. In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.

1. Inbound Marketing & Millennial Donors:
A Perfect Marriage
Harvey Simmons and Taylor Corrado
December 3, 2013
Use Twitter Hashtag #4Glearn
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Of:
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2. Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
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Of:
www.cjwconsulting.com
(866) 598-0430
info@cjwconsulting.com
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3. Coming Soon
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4. Today’s Speakers
Harvey Simmons
Taylor Corrado
Dean of Marketing Affairs
EverTrue
Nonprofit Marketing Manager
Hubspot
Assisting with chat questions:
Jamie Maloney, Nonprofit Webinars
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Of:
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Sponsored by:

5. Inbound Marketing &
Millennial Donors: A Perfect
Marriage

6. Harvey O. Simmons IV
Dean of Marketing @EverTrue
@hosimmons4

7. Taylor Corrado
Nonprofit Marketer,
HubSpot
@TaylorLCorrado

8. Who is a Millennial?

12. Millennial Donors: Myth & Facts

13. Millennials are the least apt to give?

14. Millennials Donors Most Prefer to Give Annually

15. The Biggest Pet Peeve for Millennials When it
Comes to Nonprofit Websites is That They’re Mobile

16. Millennials Donors Most Prefer to Give Online
100
FAC
T!
75
50
25
0
Online
In Person
Phonathon

19. START ATTRACTING
supporters through relevant,
useful, easy-to-find content
when and where they find it.

22. Stop putting Millennials
through the solicitation
cycle.

24. 10 Ways to Attract and Engage
Millennials With Your Website

25. 1
Optimize your
website and blog
posts for search
engines.

26. <<<Page Title
<<<meta description

28. 2
Keep your website up-todate.

29. 3
Explain exactly what your
organization does.

30. 4
Show to proof of your
past impact.

31. 5
Allow visitors to connect
with you on social media.

32. 6
Make it easy to give.

33. 7
Tell stories on your blog and
share them on social.

34. 8
Make sure your website is
mobile friendly.

35. 9
Provide a personal and
emotional connection.

36. 1
0
Keep it simple and visual.

37. Fundraising ’99 v. Fundraising ‘13

38. Prospect Research, 1999

39. Prospect Research, 2013

40. Donation Methods, 1999

41. Donation Methods, 2013

42. Donor Retention, 1999

43. Donor Retention, 2013

45. QUESTIONS?

46. Resources to learn more:
evertrue.com/resources
library.hubspot.com