Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
4. Today’s Speakers
Dr. Eyal Ronen
Founder
Spotlight Leadership
Assisting with chat questions:
Jamie Maloney, 4Good
Part
Of:
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Sponsored by:
19. Mission
To bring inspiration and innovation to
every athlete* in the world
* The legendary University of Oregon track and field
coach and Nike co-founder Bill Bowerman said, “If you
have a body, you are an athlete.”
20.
21.
22. Mission
Apple designs Macs, the best personal
computers in the world, along with OSX,
iLife, iWork, and professional software.
Apple leads the digital music revolution
with its iPods and iTunes online store.
Apple has reinvented the mobile phone
with its revolutionary iPhone and Apps
Store, and is defining the future of
mobile media and computing devices
with the iPad.
24. Apple 2008
Apple ignited the personal computer
revolution in the 1970’s with the Apple II and
reinvented the personal computer in the
1980’s with the Macintosh. Today, Apple
continues to lead the industry in innovation
with its award-winning computers, OSX
operating system and iLife and professional
applications. Apple is also spearheading the
digital media revolution with its iPod portable
music and video players and iTunes online
store, and has entered the mobile phone
market with its revolutionary iPhone.
25. Mission
And…also that year
“To make a contribution to the world by
making tools for the mind that advance
humankind.”
Steve Jobs
28. Mission
Given the examples of Apple, does a
mission statement really matter?
Not entirely (although it can help)
What matters is having a clear mission
A mission statement is only one way to
communicate it
29. How else can an organization’s mission
be communicated?
In everything that we do:
• Training materials
• On-boarding new team members
• Talks and presentations by senior
leadership
• Every team meeting
• Performance reviews
• Internal coaching sessions
• Customer interactions
31. Vision
Vision: A clear picture of the state of the
organization
3 points in the future are even better…
32. Creating a Vision
Ask the question:
Where do I see the organization in 5
years?
In 3 years?
In 1 year?
33. Ingredients of a
Good Vision
Clear
Easy to understand
Specific
We like adding numbers and dates…
Absolutely linked to the mission
34. Vision:
1,000,000 Employees, 1,000 managers,
in 200 organizations will experience
greater workplace happiness and
success by December 31, 2016.
35. Importance of Vision
• Sets the direction
• Serves as a True North for the
organizational compass
• Creates a sense of a shared destiny
• Creates a sense of a shared goal
• Give employees(and managers)
something specific to work towards
42. Core Operating Principles
Key features:
Positive in nature
Clear
Specific
Inspiring
Serve as a guide for future actions and
are used constantly
Are linked to people’s values
43. Core Operating Principles
What not to do:
Use values only on the walls/mouse
pads/screen savers
Ignore how people feel about the values
(hint…excitement is not the most prevalent emotion)
Assume that the values will be applied
universally
44. Core Operating Principles
What to do:
Get many people involved
(small group discussions are great)
Constantly use the values in every
interaction
• With team members
• With colleagues
• With competitors
• With clients
• With vendors
46. Value:
We obsess about bringing value to our
clients and the broader world of work.
We provide real solutions to real
problems while strongly sticking to our
organizational values.
47. Optimism:
We inspire positivity around us. We trust
that everything unfolds exactly as it
should. We perform frequent random
acts of kindness, and we invite others to
join us in doing so. We expect the best.
48. Integrity:
We use the highest levels of morality in
all our actions. We are sincere, direct,
and kind and we don’t believe in
surprises. We do the right thing the first
time around. With our clients, our
communities, and the world.
49. Community:
We build strong relationships and create
opportunities for others to do the same.
We connect with and help people that we
love. We invest in our own communities,
and we create new ones.
50. Evolution:
We never stop growing and learning, as
individuals and as a company. We
enhance our products, our services, and
our systems consciously. We love
results, and we also enjoy every step in
the journey.
52. Values
Well-constructed values are GREAT for
Managers:
Employees have clear behavioral standards
Allow expression and creativity within the
boundaries of the work environment
Serve as a decision making mechanism for
everyone!
Free me up
Create professional standard
Keep me focused (and everyone else)
57. Special Offer
($500 value)
If you have managers that can grow…
If you have teams that are undermotivated…
If you have high turnover…
If you can’t find the right people (or keep
hiring the wrong ones)…
58. Strategy Session
Only 5 spots this week left!
Personal time 1:1 with me
Not for everyone
Application will depend on mission
www.LeadWithMe.com