In this webinar, Dr. Beverly A. Browning, author of Perfect Phrases for Fundraising will discuss how to use THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME. Using precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Learn how to craft a message that recipients will read and respond to. The author will share her time-saving tips, message-crafting strategies and ready-to-use phrases for getting results in any campaign.