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Imc ppt.final

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Wilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin
Wilderness Adventure Camp at Pulau Tuba, Langkawi by Halim Mazmin

it's about integrated marketing communication and emphasis on PR

BusinessTechnology
1 of 19
Lecturer: Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR (YSP507) Present by: Noorazlin Ani & Omar Thabit
“A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – generel advertising, direct responce, sales promotion, public relations – and combines these disciplines to provide clarity, consistency, and maximum communication impact.”
Stages of IMC Implementation
Stages of IMC Implementation
The benefits of the implementation of IMC for PR Agencies
PR and IMC: The benefit of Integration
Synergy
IMC TYPOLOGY
The Measurement and Evaluation of IMC
Critics of IMC from Malaysian Perspective
Imc ppt.final
Imc ppt.final

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Imc ppt.final

  • 1. Lecturer: Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR (YSP507) Present by: Noorazlin Ani & Omar Thabit
  • 2. “A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – generel advertising, direct responce, sales promotion, public relations – and combines these disciplines to provide clarity, consistency, and maximum communication impact.”
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Stages of IMC Implementation
  • 8. Stages of IMC Implementation
  • 9. The benefits of the implementation of IMC for PR Agencies
  • 10. PR and IMC: The benefit of Integration
  • 11.
  • 14.
  • 15.
  • 16. The Measurement and Evaluation of IMC
  • 17. Critics of IMC from Malaysian Perspective