TVS MOTORS GROUP

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Chapter-1
INTRODUCTION
TVS was established by Mr TV Sundaram Iyengar. He began with delhi first bus
service in 1911 and founded T. V. Sundaram Iyengar and Sons Limited , a company
in the transportation business with a large fleet of trucks and buses under the name
of Southern Roadways Limited . When he died in 1955 , his sons took the company
ahead with several forays in the automobile sector , including finance , insurance ,
manufacture of two – wheelers , tyres and components . The group has managed to
run 97 companies that account for a combined turnover of nearly $6 billion .
Early years 100
Sundaram Clayton was founded in 1962 in collaboration with Clayton Dewandre
Holdings , United Kingdom . It manufactured brakes , exhausts , compressors and
various other automotive parts. The company set up a plant at Hosur in 1978, to
manufacture mopeds as part of their new division. In 1980, TVS 50, India's first two-seater
moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. A technical
collaboration with the Japanese auto giant Suzuki Ltd. resulted in the joint-venture between
Sundaram Clayton Ltd and Suzuki Motor Corporation, in 1982. Commercial production of
motorcycles began in 1984.
Suzuki relationship
TVS and Suzuki shared a 19-year-long relationship that was aimed at technology transfer, to
enable design and manufacture of two-wheelers specifically for the Indian market. Re-
christened TVS-Suzuki, the company brought out several models such as the Suzuki Supra,
Suzuki Samurai, Suzuki Shogun and Suzuki Shaolin. In 2001, after separating ways with

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Suzuki, the company was renamed TVS Motor, relinquishing its rights to use the Suzuki
name. There was also a 30-month moratorium period during which Suzuki promised not to
enter the Indian market with competing two-wheelers.
TVS Motor Company, the flagship company of the TVS Group, is India’s third largest two-
wheeler manufacturer and one among the top ten in the world.The TVS Group was
established back in 1911, when the founder of the company,Shri T V Sundaram Iyengar
created an enduring business, led by a family of like-minded workers and managers united by
a set of high, yet shared principles. Driven by thisinspiration, the TVS group has today
emerged as India's leading player in the automobileand automotive components industries.
The group has 30 companies employing a workforce of around 40,000 people. TVS Motor
Company is the largest among the groupcompanies in terms of size and turnover.
Today, TVS Motor Company has,
 4 manufacturing plants (Hosur in Tamilnadu, Mysore in Karnataka, Nalagar in
Himachal Pradesh – India and Karawang - Indonesia)
 16% market share in the two-wheeler industry in India
 Product offerings in all segments of the two-wheeler industry in India
 Product offerings for the three-wheeler industry in India
 More than 15 million customers
 Products exported to more than 50 countries worldwide
Leading from the front, the Chairman of TVS Motor Company, Mr.Venu Srinivasan, has won
many laurels for the company. The most recent awards conferred on him, while being head of
the Confederation of Indian Industries include the Honoris Causa Doctor of Science(D. Sc.)

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for his outstanding contributions in the field of Quality Movement and Manufacturing
Excellence, the distinguished civilian honour ‘Order of Diplomatic Service Merit’ (Heung-
InMedal) conferred by the President of the Republic of Korea, His Excellency Lee Myung-
bakin recognition of his valuable contribution in promoting Korea-India bilateral relations
and the prestigious honour by the President of Indian with the Padma Shri award for his
valuable and outstanding contributions in the field of Trade and Industry. The JRD Tata
Corporate, TheStar of Asia award by Business Week, The Jamshedji TATA Lifetime Quality
Achievement Award, Emerging Corporate Giant - Times & Harvard Business School
Association are some of the other high-profile awards bestowed on him. Resilience, can-do
attitude, indomitable spirit to continuously better industry norms, doing business with a
human touch and putting customers at the forefront are some of the salient features that best
define Team TVS. Driven by technology and innovation at the helm, TVS Motor Company
boasts of a rich talent pool, manufacturing facilities that conform to world class standards and
constantly emphasizes a strong commitment to ensure best practices. The Company has been
a competitive player, constantly challenging industry standards and creating revolutionary
innovations. Take for example the many firsts that the Company has been credited with, such
as the deployment of a catalytic converter in a 100 cc motorcycle or even the first four
stroke 150cc motorcycle; both premiered from TVS Motor Company. Also, there is the
Apache, which in 2006 became the first Indian motorcycle to win six prestigious awards in a
row and that too, immediately on being launched.
The company’s penchant for quality resulted in it becoming the first two-wheeler
manufacturer to win the coveted Deming Award in 2002. The year 2007 also proved to be a
special one for the Company as in that year; it became the first Indian automobile
manufacturer to roll out as many

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as seven new products on a single day, a testimony to manufacturing prowess. TVS Motor
Company is committed to achieve total customer satisfaction through excellence in quality,
its management philosophy being based on five pillars of TQM (Total Quality Management).
Quality awareness therefore percolates through the entire organisation from new product
development to after sales services. The current product portfolio of the company comprise of
motorcycles including TVS StaR in the economy segment, TVS Flame in the executive
segment and TVS Apache RTR in performance segment. TVS Scooty Pep+, TVS Scooty
Teenz, TVS Scooty Teenz Electric and TVS Scooty Streak make up the scooterette segment
while XL Super and Heavy Duty form the mopeds segment. The company recently launched
India’s first clutchless motorcycle, TVS Jive along with an automatic metal bodied scooter
TVS WEGO therefore offering consumers a comprehensive product portfolio.
TVS Motor Company is renowned for its human resource management. The principle of
Total Employee Involvement (TEI) that the company employs, gives equal opportunity to
each employee to create a promising career path. Employees get exposure to various skill
developmental aspects like Cross Functional Teams (CFT), Supervisory Improvement Teams
(SIT), Quality Control Circles (QCC) among various others. Specific care is taken to ensure
the creation and maintenance of an incomparable working environment with employee
welfare at the focal point.
TVS Motor Company believes in going beyond the product and reaching out to people. It
values customers and their expectations. In fact, it is this attribute that has inspired the
company to innovate with concepts like 99 colours for TVS Scooty Pep+, balancing wheels
for first-time scooter riders and among many others, racing technology in the Apache RTR
for performance lovers. This has resulted in the company enjoying a base of more than 15

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million satisfied customers. Constant innovation has led to regular setting of new benchmarks
to meet fresh challenges and customer requirements. While adopting new technologies and
processes, there is the ever present rationale to continually remain a ‘green’ company,
sensitive to the ever.
changing needs of the environment. As part of its global operations, TVS Motor Company
has set up a manufacturing facility in Indonesia, which caters specifically to the Indonesian
and ASEAN Markets. PT TVS Motor Company Indonesia, wholly owned subsidiary of TVS
Motor Company, manufactures TVS Neo, the new generation of bebeks for those markets.
TVS Motor Company has international presence in more than 50 countries in Asian, African
and Latin American Continents and will enter more international markets in due course. In
India, the company functions through a strong network of sales, service, authorized service
centers and other certified service points.

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TVS Motor Company - Mission
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal
transportation products under the TVS brand, for customers predominantly in Asian markets
and to provide fulfilment and prosperity for employees, dealers and suppliers.
Vision Statement
Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core competence
and profitability. TVS Motor will provide total customer satisfaction by giving the customer
the right product, at the right price, at the right time.
The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers
in India and one among the top five two-wheeler manufacturers in Asia.
Global overview
TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing
on the expertise developed in the areas of manufacturing, technology and marketing. The
thrust will be to achieve a significant share for international business in the total turnover.
At the cutting edge TVS Motor will hone and sustain its cutting edge of technology by
constant benchmarking against international leaders
Committed to Total Quality

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TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting
TQM as a way of life. TVS Motor believes in the importance of the process. People and
projects will be evaluated both by their end results and the process adopted.
The Human Factor
TVS Motor believes that people make an organization and that its well-being is dependent on
the commitment and growth of its people. There will be a sustained effort through systematic
training and planning career growth to develop employees talents and enhance job
satisfaction. TVS Motor will create an enabling ambience where the maximum self-
actualisation of every employee is achieved. TVS Motor will support and encourage the
process of self-renewal in all its employees and nurture their sense of self worth
. Responsible Corporate Citizen
TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects
with all business activities and ensure protection of employees and environment including
development of surrounding communities. TVS Motor strives for long-term relationships of
mutual trust and interdependence with its customers, employees, dealers and suppliers
.

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Milestones:
 1980 TVS Motor launched India’s first two–seater 50cc moped –– TVS 50.
 1984 The two–wheeler major became the first Indian company to introduce 100cc
Indo–Japanese motorcycles.
 1994 It launched India’s first indigenous scooterette –– TVS Scooty, a 100cc model.
 1996–97 Introduced India’s first catalytic converter–enabled motorcycle, the 110cc
Shogun. Launched India’s first 5– speed motorcycle, the Shaolin.
 2000 Launched TVS Fiero, India’s first 150cc, 4–stroke motorcycle.
 2001 Launched TVS Victor, 4–stroke 110cc motorcycle, India’s first fully
indigenously designed and manufactured motorcycle.
 2002 TVS becomes the world’s first two–wheeler company to win the world’s most
prestigious recognition in Total Quality Management – the Deming Award 2002. TVS
wins the Technology Award from Ministry of Science, Government of India for
successful commercialization of indigenous technology.
 2004 Launched TVS Centra, a world class 4–stroke 100cc motorcycle with
revolutionary VT– I engine for best in class mileage. Launched TVS Star, a 100cc
motorcycle ideal for the rough terrain. TVS wins TPM Excellence award from Japan
Institute of Plant Maintenance (JIPM). TVS wins Outstanding design Excellence
Award for TVS Scooty Pep.
 2005– 06 TVS launches its Indonesian plant. Launched TVS Apache, which set the
youth’s imagination on fire. Apache went on to be the Bike of the year for 2006,
winning six prestigious awards.
 2007 TVS Motor Company rolls out seven new products. TVS launches its Himachal
Pradesh Plant at Nalagarh.

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 2008– 09 Apache Refresh with Rear Disc Brakes was launched in December 2008.
TVS Motor company bags two coveted IT awards in September 2008 –– SAP ACE
2008 Award and 2008 Symantec South Asia Visionary Award. Scooty Pep was
launched with balancing wheels in August 2008. Scooty Wimbledon Collection
launched in June 2008. Apache RTR FI was launched June 2008. TVS Motor
Company launched the revolutionary 125cc Flame in March 2008. TVS made by its
foray into the three–wheeler market with TVS King in March 2008. 2009 TVS
unveils ‘High performance’ with Apache RTR 180 in June 2009. TVS scooty Streak
was launched. TVS Flame SR 125 launched was June 2009.


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Chapter 2
PRODUCT LINE
TVS motor have a ranger of two – wheeler under all the categories and it is the only Indian
two – wheeler manufacture that has a product line of moped to a premium segment bike. It
manufactures moped ( XL Super / Heavy Duty ) and scoote rettes ( scooty pep+ / streak ).
The entry / economy segment bikes are the star duo ( City / sport / JIVE ) while Flame is in
the executive segment and Apache RTR (160 /Fi-160/180/ABS) in the premium segment.
Their latest launched in 2008 .
SPORT
TVS Sport is a 100cc Motorcycle commuter bike manufactured in India by TVS Motor
Company Ltd. Launched initially in 2007 and again in 2015, which is an updated version of
the

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previous one with improved mileage. The design features in areas of style, mileage and
pricing has created a demand for this vehicle among new generation motorcyclists. The
enhanced features focus on the fuel efficiency of the motorcycle. In 2017 TVS Motor
Company has launched TVS Sport with the BS-IV engine which comes with a large fuel tank
with 10 -litre capacity. It is one of the high fuel tank capacity model in the 100cc segment in
Indian motorcycle market.
The 2017 TVS Sport is suspended over standard telescopic forks up front and 5-step
adjustable twin shocks in the rear. The bike measures 1,950 mm in length, 705 mm in width,
1,080 in height with a ground clearance of 170 mm. The Brakes include a 130mm drum in
the front and a 110 mm unit in the rear. The all gear electric start enables the vehicle to start
at any gear. The vehicle sports body graphics, chrome plated exhaust muzzle and a compact
taillight. TVS Sport comes with a 4 stroke Duralife engine, and powered by a 99.7cc single
cylinder motor. TVS Sport’s Duralife Engine comes with Roller Cam Follower Technology
that reduces friction and provides less stress on the engine leading to more efficient fuel
consumption as stated by the company. This engine enables a churning out 7.8 PS of peak
power 7,500 rpm and 7.8 Nm of maximum torque at 5,500 rpm.

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TVS APACHE
The TVS Apache is a motorcycle made by TVS Motors since 2006. TVS Apache is available
in four variants: Apache RTR 160 Hyper edge, Apache RTR 180, Apache RTR 180 ABS and
Apache RTR 200 4V. The "RTR" in the name stands for "Racing Throttle Response". More
than 2 million Apaches are on the road. The Apache is the first bike in India with a petal disc
brake, which offers better heat dispersion thereby allowing fewer brake fades. The bike
evolved from Circa 1999 Suzuki Fiero which TVS used to manufacture in India. It is TVS's
R&D on Fiero model with an overbore on 147 cc Fiero Engine.Since the bike is optimized
for handling, the ride quality is on the stiff side. Previous versions of Apache had a wheelbase
of 1,260 mm (50 inches) which resulted in better turning in at the expense of stability. TVS
increased the wheelbase by 40 mm (1.6 inches) to improve the stability. The Apache 180
introduced ABS to the lineup in 2011. The Apache RTR 180 ABS has a carbureted 180 cc
engine. The engine is of short stroke nature, because of which Apache has higher acceleration
figures than other bikes of similar displacement. It does 0–60 km/h in 3.9 seconds and 0–
100 km/h in 12.07 seconds. Its top speed is 136 km/h, and it returns 48 km/l (150 mpg
(Imperial/UK) or 2.08 l/100 km) on the highway and 40 km/l (110 mpg or 2.5 l/100 km) in
city riding.

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JIVE
TVS Motors has launched India’s first auto-clutch motorcycle which is set to transform the
very definition of city commuter biking. Christened TVS Jive, the new motorcycle is
propelled by a 110cc engine which features T-Matic technology featureing a rotary gear
technology coupled with an automatic clutch. The bike’s four speed engine with 8.1bhp @
7500Rpm and a torque of 8.1Nm @ 5500Rpm and a light weight at 110 Kgs makes it
convenient to handle. Alloy wheels complement the bikes wheelbase of 1260mm which has a
fuel tank capacity of 12 litres with two litres as reserve. TVS Jive is priced at Rs 41, 000 (ex-
showroom, Chennai) and is available in red, blue and black colours.
One of the major features of the TVS Jive is the absence of the clutch lever, making riding on
this motorcycle a hands free gear shift experience. The bike therefore can be ridden by almost
anyone who has a sense of balance as there is no need for manual clutch-gear co-ordination
while shifting. A unique feature of this motorcycle is its anti-stall mechanism which makes
smooth riding possible at low speeds even in high gears, without the engine shutting off. The
downward rotary gear system enables the rider to reach neutral straight from top gear. The

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bike can be started in any gear and is fitted with an electric start for convenience. It is also the
first
motorcycle in the country to have an under seat storage space which can hold a water bottle,
vehicle documents and even a small umbrella.
TVS WEGO
TVS introduces a customer focused and a novel braking technology for its scooters and calls
it Sync Braking System. The Sync Braking System was first introduced in the TVS Wego and
has now made it to the largest selling TVS scooter, the Jupiter as well. TVS confirms that
Sync Braking System will be offered across all variants of the Jupiter and Wego.
The Sync Braking System automatically activates the front brake whenever the rear brake is
applied, thereby enhancing the braking abilities of the vehicle. While doing so, a single brake
control mechanism called the MULTIPLIER is triggered, which distributes the input force to
both the wheels.
This braking feature reduces the force required drastically while braking, thereby improving
brake efficiency. Through the activation of single brake control (rear brake) the rider enjoys
perfect braking, while the Sync Braking System takes charge of perfect balance between the
two wheels.

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Both the TVS Jupiter and Wego are powered by a 109.7cc single-cylinder air-cooled engine
that produces 7.8 HP and 8 Nm of torque (in the Jupiter) and 8.4 Nm of torque (in the Wego).
Both the powertrains come paired to a standard CVT gearbox.
TVS JUPITER
.
TVS Jupiter is Launched in 2013, it is the second highest selling automatic scooter in the
country after the Honda Activa which was launched in 2001. The market leader has already
crossed the milestone of 15 million unit sales with 2.7 million units sold in the last financial
year only.Commenting on this achievement, Aniruddha Haldar, Vice President (Marketing)
Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, "It
brings us immense delight to see that TVS Jupiter is surpassing milestone after milestone
since its launch. This milestone is special as we now have 20 lakh happy customers in the
TVS Jupiter family."
TVS Jupiter is powered by a 110cc engine that claims to deliver a remarkable mix of power,
superior acceleration and best-in-class fuel efficiency. The metal bodied, TVS Jupiter gets a
very decent styling that has been designed to suit most of the members of an Indian family.
The scooter also gets Sync Braking System (SBS) promising a safer riding experience.

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CHAPTER-3
COMPETITORS ANALYSIS
 HERO MOTORS
 BAJAJ AUTO
 HONDA MOTORS
HERO MO TORS
Hero MotoCorp is the World's single largest two–wheeler motorcycle company. Honda
Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda
Motors Limited in 1984. The joint venture between India's Hero Group and Honda Motor

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Company, Japan has not only created the world's single largest two wheeler company but also
one of the most successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible
to drive a vehicle without polluting the roads. The company introduced new generation
motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it
– Shut it – Forget it' campaign captured the imagination of commuters across India, and Hero
Honda sold millions of bikes purely on the commitment of increased mileage.
Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as
many as the number of people in Finland, Ireland and Sweden put together. Hero Honda has
consistently grown at double digits since inception; and today, every second motorcycle sold
in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top –
selling motorcycle – Splendor. This festive season, the company sold half a million two
wheelers in a single month—a feat unparalleled in global automotive history.
Hero Honda became the first company in the country to introduce four–stroke motorcycles
and set the standards for fuel efficiency, pollution control and quality. It has an excellent
distribution and service network spread throughout the country.
Hero Honda bikes currently roll out from its three globally benchmarked manufacturing
facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state of
the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year.
These plants together are capable of producing out 4.4 million units per year.
Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda
is constantly working towards consolidating its position in the market place. The company

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believes that changing demographic profile of India, increasing urbanization and the
empowerment of rural India will add millions of new families to the economic mainstream.
This would provide the growth ballast that would sustain Hero Honda in the years to come.
As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, 'We
pioneered India's motorcycle industry, and it's our responsibility now to take the industry to
the next level. We'll do all it takes to reach there.''
Hero MotoCorp has five manufacturing facilities based at Dharuhera, Gurgaon, Neemrana,
Haridwar and Halol under Green Field stage. These plants together have a production
capacity of 7.6 million+ 2-wheelers per year. Hero MotoCorp has a sales and service network
with over 6,000 dealerships and service points across India. It has a customer loyalty program
since 2000, called the Hero Honda Passport Program which is now known as Hero GoodLife
Program.
It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal
Showa, AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto Components,
that supply a majority of its components.
The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million
two-wheelers by 2016–17. This in conjunction with new countries where they can now
market their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes
to achieve 10 per cent of their revenues from international markets, and they expected to
launch sales in Nigeria by end-2011 or early-2012.

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HERO PLEASURE
It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company,
and was received very positively. As of 2013, it sells in the range of 40000 units per month,
and is second only to the Honda Activa in a rapidly growing scooter segment. The Pleasure
was unique at a marketing level more than at a product level. It was positioned sharply as a
women's scooter with the brand tagline "Why should boys have all the fun?" It thus polarized
the entire scooter market, with offerings being positioned either specifically male or female.
The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the
market in a short
space of time.The Pleasure is an automatic scooter manufactured in India by Hero
Honda since 2006. The Pleasure features a 100cc engine with variomatic drive transmission
system and an engine swing arm suspension system. 2013 saw a number of improvements in
the Pleasure, and included a Pleasure Limited edition and the All New Pleasure.

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SALE
Country's largest two-wheeler maker Hero Moto Corp BSE -0.08 % today reported sales of
6,31,105 units in October, down 4.83 per cent, over the same month previous year.
The company had sold 6,63,153 units in October last year, Hero MotoCorp said in a
statement.
"There has been good improvement in the consumer sentiments in both the rural and urban
markets and we are confident of carrying forward our sales momentum into the months
ahead," Hero MotoCorp Head of Sales Marketing and Customer Care Ashok Bhasin said in a
statement.
The company clocked its sixth consecutive months of six- lakh plus sales in October .

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BAJAJ AUTO
Bajaj Auto Limited is a global two-wheeler and three-wheeler manufacturing
company. Bajaj Auto manufactures and sells motorcycles, scooters and auto rickshaws. Bajaj
Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s.
It is based in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad)
and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre
'Ahead'.
Bajaj Auto is the world's sixth-largest manufacturer of motorcycles and the second-largest in
India.It is the world's largest three-wheeler manufacturer.
On May 2015, its market capitalization was ₹640 billion (US$10 billion), making it India's
23rd largest publicly traded company by market value. The Forbes Global 2000 list for the
year 2012 ranked Bajaj Auto at 1,416.
In 2007 Bajaj claims patent infringement against TVS at Chennai High Court. Single judge of
Madras HC issued a temporary injunction on 16th February, 2008 of the manufacture and
sale of TVS Bikes with alleged infringed twin spark TVS files a section 106 suit before the
Madras High Court, claiming that Bajaj is making “groundless threats of patent
infringement” and that the court should declare that TVS does not infringe Far from issuing

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such a declaration, the Madras High Court restrains(injects) TVS, albeit to a limited extent (it
could execute pending orders, but couldn’t take fresh orders for bikes).
TVS asks for a vacation of said injunction and a Division Bench of the same High Court
agrees and vacates the injunction.
Bajaj then appealed at the Supreme court against the Madras Division bench decision and the
supreme Court issued an interim order allowing TVS to manufacture but restrained it from
selling till final order is passed.
BAJAJ XCD 125 DTS-Si
Bajaj Auto Limited was granted Indian Patent No.195904 in respect of a patent application
titled "An Improved Internal combustion engine working on four stroke principle" with a
priority date of 16thJuly 2002.The said invention relates to the use of twin spark plugs for
efficient combustion of lean air fuel mixture in small bore ranging from 45 mm to 70mm
internal combustion engine working on 4 stroke Principle.

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BajajPulsar
The Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was
developed by the product engineering division of Bajaj Auto in association with Tokyo R&D,
and later with motorcycle designer Glynn Kerr. Currently there are five variants available,
with engine capacities of 135 cc, 150 cc, 180 cc, 200 cc, 220 cc and 400 cc (Renamed
Dominar before release) Previously it was also offered with a 200 cc DTS-i oil cooled engine,
which now has been discontinued. Instead a new version Pulsar 200NS was launched in
2012. But then Pulsar 200NS production was discontinued in August 2015 (to be
reintroduced in early 2017 with BS IV Emission compliance). With average monthly sales of
around 86,000 units in 2011, Pulsar claimed a 2011 market share of 47% in its segment. By
April 2012, more than five million units of Pulsar were sold.
Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel
efficient, small capacity motorcycles (that formed the 80–125 cc class). Bigger motorcycles
with higher capacity virtually did not exist (except for Enfield Bullet with 350cc and 500cc
variants). The launch and success of Hero Honda CBZ in 1999 showed that there was
demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar

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twins in India on 24 November 2001.Since the introduction and success of Bajaj Pulsar,
Indian youth began expecting high power and other features from affordable motorcycles.
The project was faced with internal resistance, reservations by Mckinsey and doubts on its
effects on Bajaj's relation with Kawasaki. The project required approximately 36 months for
completion and cost Bajaj ₹ 1 billion. DTSi stands for Digital Twin Spark Ignition, a Bajaj
Auto trademark. Bajaj Auto holds an Indian patent for the DTSi technology. The Alfa Romeo
Twin-Spark engines, the BMW F650 Funduro which was sold in India from 1995 to 1997
also had a twin-spark plug technology, and the Rotax motorcycle engines, more recently
Honda's iDSI Vehicle engines use a similar arrangement of two spark-plugs. However very
few small capacity engines did eventually implement such a scheme in their production
prototypes.
SALES
September 2017 has been a positive month for Bajaj Auto with the company reporting a
14 per cent increase in total sales at 4,28,752 units, as compared to 3,76,765 units sold

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during the same period last year. The Pune-based two-wheeler maker registered its
highest ever sales in 18 months with exports outperforming domestic sales. While
domestic sales for two and three-wheelers grew at an overall 10 per cent at 281,779
units, exports grew by 21 per cent with a total of 146,752 units shipped last month.
PROFITANILITY

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HONDA MOTORCYCLES
The wholly owned subsidiary of Honda Motor Company, Japan, Honda Motorcycle &
Scooter India has amassed impressive numbers and credibility over the past decade with
some very successful models like the Activa scooter and the Honda Shine 125cc
motorcycle. HMSI is currently the third largest two-wheeler company in India and is
steadily climbing up the ranks. And now with its third plant getting operational, the long
wait for its products also seems to be dropping effectively.
HONDA SCOOTERS
Hero Honda undoubtedly among the Top Scooty Brands in India hasrecently created waves
with its HondaEterno. The scooty a hot favoriteamong the college kids is known for its fuel
efficient four stroke engine andhighest ground clearance levels.
HONDA MOTORCYCLES
Honda Activa Honda Dio Honda Eterno Honda Shine Honda Unicorn The

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Honda Activa
is amotor scootermade byHonda Motorcycle andScooter India. It was launched in India in
2000. It is a 102 cc, 7 bhp (5.2kW) scooter. The vehicle has the option of kick- and self-start,
includes thepuncture-resistant "tuff-up" tire and tube combination.Honda launched a new
version of the Activa on 27 March 2009 with acompletely new 110CC engine.Honda Activa
is the incorporation of innovative design for better ridingposture; ease of driving for great
stability on the road; and convenient bodyline for easier and faster maintenance. Activa
provides 8 bhp of maximumpower through its 109 cc engine. With all these features Honda
Activatakes a strong lead in the ungeared scooter market.Honda Activa is recommended for
its more practical and consrvativestyling, ease of use, better ride quality and the improved
109 cc engine.The scooter is also known as a family two-wheeler for its higher loadcarrying
capacity. The vehicle has the option of kick- and self-start. Thechassis is of high rigidity
under bone type and the body panels
are mouldedsteel sheet.Activa incorporates better rider comfort and includes the puncture-
resistant"tuff-up" tyre and tube combination. It has low riding height and low noise 4-cycle
engine. It gives the mileage of about 45 km per litre in the long run.

29
SALES
Coming to the largest sellers, the Honda Activa continues to be the unchallenged No. 1 by a
massive margin and does not look to be in danger of losing that spot in the near- as well as
not-so-near future. The company sold a total of 335,595 scooters under its Activa brand,
which comprises three models – the Activa 125 (three variants), Activa 4G and Activa i.
The Honda Activa has seen YoY growth of 19.52 percent in August 2017, which clearly
outperforms the overall scooter segment’s growth for the month.
PROFITABILITY
Bangalore: Two-wheeler maker Honda Motorcycle and Scooter India Pvt. Ltd, a subsidiary
of Japan’s Honda Motor Co. Ltd, on Thursday said it has turned profitable and aims to
maintain 17% sales growth in 2009-10.

30
Honda Motorcycle is aiming for annual sales of 1.25 million units in 2009-10, up from 1.07
million in the previous year. In 2008-09, Honda Motorcycle’s annual sales had increased
17.58%.

31
CHAPTER 4
AWARDS RECEVIED BY TVS GROUP
 TVS Motor won prestigious the Deming Application Prize in 2002.
 In the same year, the work done for the TVS Victor motorcycle won TVS Motor the
National Award for successful commercialization of indigenous technology from the
Technology Development Board, Ministry of Science & Technology, and
Government of India. In 2004, TVS Scooty Pep won the 'Outstanding Design
Excellence Award' from Business World magazine and the National Institute of
Design, Ahmedabad.
 The effective implementation of Total Productivity Maintenance practices won TVS
Motor the TPM Excellence Award given by the Japan Institute of Plant Maintenance
in 2008.
 TVS Motor has won several management awards, notable among them being the
Emerging Corporate Giant in the Private Sector awarded by The Economic Times and
the Harvard Business School Association of India. Business Today magazine awarded
TVS Motor the Best Managed Company and the Most Investor Friendly Company
awards. Its advertising practices won it the Good Advertising Award by Auto India
Best Brand Awards, 2009.
 The University of Warwick, United Kingdom, gave him an honorary Doctorate of
Science degree while the Government of India honoured him with the Padma Shri,
one of India's highest civilian distinctions.

32
 Innovative implementation of Information Technology has won TVS Motor the Ace
Award for Most Innovative NetWeaver Implementation in 2007, awarded by
technology major SAPAG and the Team Tech 2007 Award of Excellence for
Integrated use of Computer-aided engineering Technologies.

33
CHPTER 5
CONCLUSION
TVS was established by Mr TV Sundaram Iyengar. He began with delhi first bus
service in 1911 and founded T. V. Sundaram Iyengar and Sons Limited , a company
in the transportation business with a large fleet of trucks and buses under the name
of Southern Roadways Limited . When he died in 1955 , his sons took the company
ahead with several forays in the automobile sector , including finance , insurance ,
manufacture of two – wheelers , tyres and components . The group has managed to
run 97 companies that account for a combined turnover of nearly $6 billion .
TVS and Suzuki shared a 19-year-long relationship that was aimed at technology transfer, to
enable design and manufacture of two-wheelers specifically for the Indian market. Re-
christened TVS-Suzuki, the company brought out several models such as the Suzuki Supra,
Suzuki Samurai, Suzuki Shogun and Suzuki Shaolin
TVS Motor Company, the flagship company of the TVS Group, is India’s third largest two-
wheeler manufacturer and one among the top ten in the world.The TVS Group was
established back in 1911, when the founder of the company,Shri T V Sundaram Iyengar
created an enduring business, led by a family of like-minded workers and managers united by
a set of high, yet shared principles. Driven by thisinspiration, the TVS group has today
emerged as India's leading player in the automobileand automotive components industries.
The group has 30 companies employing a workforce of around 40,000 people. TVS Motor
Company is the largest among the groupcompanies in terms of size and turnover.

34
TVS Motor Company is committed to achieve total customer satisfaction through excellence
in quality, its management philosophy being based on five pillars of TQM (Total Quality
Management). Quality awareness therefore percolates through the entire organisation from
new product development to after sales services. The current product portfolio of the
company comprise of motorcycles including TVS StaR in the economy segment, TVS Flame
in the executive segment and TVS Apache RTR in performance segment. TVS Scooty Pep+,
TVS Scooty Teenz, TVS Scooty Teenz Electric and TVS Scooty Streak make up the
scooterette segment while XL Super and Heavy Duty form the mopeds segment.
TVS has 8 Bikes models available in India. The available models are Tvs Jupiter, TVS Star,
Tvs Scooty, TVS Apache, etc.
Now there are other companies like BAJAJ , Hero Honda etc , which are giving been
competition to TVS MOTOR.
AWARDS
 Tvs motors won Deming Application Prize in 2002.
 Tvs motors won National Award for successful commercialization
 In 2004 , TVS Scooty Pep won the ‘ Outstanding Design Excellence Award.
 TVS Motor won TPM (Total Productivity Maintenance practices) Excellence
Award given by the Japan Institute of Plant Maintenance in 2008.

35
SUGGESTION
In this study I came to known that there are more two-wheeler companies manufacturing
different type of vehicles. As the time is changing the demand and preference are also
changing very rapidly, so if the companies want to survive in the competitive market, they
have produce
the good and services as per the needs of customers to delight them .
The TVS MOTOR company selling different model of bike should also concentrate on
higher end bikes like Apache RTR 180 , Flame DS 125 , flame TVS Jive staR city , sport
, Wego , scooty Teenz , XL super , TVS XL Heavy Duty to increase its fuel efficiency so
that the customers will be benefited with this efficient feature .

36
REFERENCES
1. www.tvsmotor.com/pdf
DATE:- 1/07/2017
2. www.moneycontrol.com
DATE:- 8/07/2017
3. www.sundaybserver.lk/2003/08/03/fea18.html/pdf
DATE:-9/07/2017
4. timesofindia.indiatimes.com
DATE:-11/07/2017
5. www.thehindubusinessline.com
DATE:-13/07/2017
6. tvsmotor.in
DATE:-15/07/2017
7. en.wikipedia.org
DATE:-17/07/2017
8. www.tvsmotor.com/tvs-in-brief
DATE:- 20/07/2017
9. www.tvs.in/about-tvssons.aspx
DATE:- 23/07/2017
10. www.careers.tvsmotor.co.in/

37
DATE:- 25/07/2017
11. www.lucas-tvs.com
DATE:- 27/07/2017
12. www.careers.tvsmotor.co.in
DATE:- 30/07/2017
13. www.glassdoor.co.in
DATE:- 02/08/2017
14. in.reuters.com
DATE:-05/08/2017
15. www.goodreturns.in
DATE:-06/08/2017

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