More Related Content Similar to Final results from the Measured and Mangaged Innovation Programme (20) More from Nordic Innovation (20) Final results from the Measured and Mangaged Innovation Programme1. Welcome to the Final Conference
Measured and Managed Innovation programme (MMI)
ROGER MOE BJØRGAN , MANAGING DIRECTOR, NORDIC INNOVATION
STOCKHOLM, DECEMBER 4TH, 2012
1 12/12/2012 www.nordicinnovation.org
2. The Nordic political co-operation
The Nordic Council of
Ministers for Business Affairs
Nordic Innovation
EK-N Stensberggata 25
Committee of senior officials fromNO-0170 Oslo
Industry and Trade departments
www.nordicinnovation.org
Nordic Innovation
Board
Nordic Innovation
www.nordicinnovation.org
3. About Nordic Innovation
Stimulating innovation
Building relations
Removing barriers
Nordic Innovation facilitates sustainable growth
in the Nordic region.
Our mission is to orchestrate increased Nordic
value creation through international
cooperation.
3 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
4. Nordic companies competitiveness vital for
future growth
-New value creation happens at the firm level
-Increased global competition puts pressure on
Nordic firms to be innovative
4 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
5. Measured and Managed Innovation Programme (MMI)
>> Enhancing the competitiveness of Nordic companies
Product
(WHAT)
Partnership 7 Platform
5
Channel Solution
3
Supply Chain Customer Need
(RELATIONSHIP) (WHO)
3
Customer
Management
Experience
5
Value
7 Communication
Capture
Process
(HOW)
www.nordicinnovation.org
6. Programme goals and ambitions
Strengthen the innovation competence and focus in Nordic
companies; in order to increase their return on innovation and
competitiveness
Strengthen the cooperation and experience exchange between
national innovation agencies in the Nordic region
Generate new knowledge and experience on Nordic companies’
innovation focus and efforts
Contribute with insights and inputs to the Nordic countries’
innovation policies and support systems
6 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
7. Looking forward to an insightful and
inspiring day!
Learn more about the organisation at
www.nordicinnovation.org
www.nordicinnovation.org
8. The speed of change
December 4th 2012
Modern Museum Stockholm
Hans Christian Bjørne, Senior Innovation Advisor,
Nordic Innovation
www.nordicinnovation.org
9. ”Innovation is what takes us forward.
If we keep repeating what we did
yesterday, we will end up in a museeum!”
- Jean-Claude Biver, CEO of Hublot Genève, one of the most
exclusive Swiss watchmakers
9 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
10. Innovation before and now…
Industrial revolution Business model- The Networked economy
Process innovasjon
TQM innovation
Assembly line Customer oriented innovation
Lean
Partnerships &
Open innovation
Speed of change
1800 > 1990s – 2000s 2012
10 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
11. The networked economy: Social and into the clouds
Are you seizing the opportunities in this
landscape?
- The most talented minds are out there (P&G, IBM)
- Everyone contributes (Amazon, Cisco, McDonalds)
- Anyone has the tools to start ”a movement”
- No voice too small to be heard (Martha Payne)
Are you seizing the opportunities in this landscape?
11 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
12. The world tomorrow will be radically more different
3D printing: Gene
Print a violin!
Life
replacement
Print a printer! expectancy
therapy
150 years?
Development
takes off
12 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
2050
13. Disruption happens: It could happen to you!
13 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
14. These deliver something unique that customers
value (today…)
14 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
15. These deliver something unique that customers
value (today…)
- Suprising fact: Angry Birds reaches more people
than Facebook (1 Billion)
- From bestselling mobile game to worldwide comic
icon (T-Shirts, books, beverages, stereos, …)
-”It took 100 million hours to build
Wikipedia. That’s three weeks of
playing Angry Birds.”
-Source: Jane McGonical, Director of
Game Research & Development at
Institute for the Future
15 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
16. How do you make a difference?
• Are you first?
• Are you better?
• Are you different?
A lot of companies tend to copy industry practices and compete on
traditional factors like product variances and price.
16 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
17. The analysis examines Nordic companies’ Innovation Radar
consisting of 12 primary dimensions and 4 macro dimensions
Example of Nordic companies
Partnership Offering
Offering
7
Ecosystem Platform
6
5
Channel 4
Solution
3
2
1
Supply chain 0
Customer
needs
Management Customer
experience
Value Marketing
Capture communication
Process
Operations Customer
The radar is a tool to identify innovation areas of positioning, and a lot can be learned from looking at the
companies that stand out from the crowd.
17 www.nordicinnovation.org
18. Measured and Managed Innovation
Nordic MMI Programme
Results from 2010-2012
December 4th 2012
Modern Museum Stockholm
Jørn Bang Andersen and Hans Christian Bjørne,
Senior Innovation Advisors, Nordic Innovation
www.nordicinnovation.org
20. Respondents Innovation Priorities
Innovation Mindset and Outlook
100%
80%
Products/
services/
markets
60%
40% Operation
20%
Business
Model
0%
Underperformers Outperformers
20 www.nordicinnovation.org
Source: Global IBM CEO study 2006 Copyright © Nordic Innovation 2011 . All rights reserved.
21. Sweden Norden
Customers
Firm A =
Govt.
Support Industry XYZ Culture
Firm B =
Europe Business Conditions Globally
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21 www.nordicinnovation.org
22. How does it work?
22 www.nordicinnovation.org
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31. MMI results 2010 - 2012
31 www.nordicinnovation.org
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32. Mix of companies representing different
countries, industries and sizes
800 participants from 100 companies across the Nordics
7
6
Iceland 5
Finland
22 companies 4
18 companies
‒ 6 small ‒ 6 small
3
2
‒ 5 medium 1 ‒ 7 medium
‒ 11 large 0
‒ 5 large
Norway Sweden
20 companies 22 companies
‒ 6 small ‒ 12 small
Denmark
‒ 6 medium ‒ 10 medium
‒ 8 large
18 companies ‒ 0 large
‒ 5 small
‒ 5 medium
‒ 8 large
< 50, small sized company
< 250, medium sized company
>32
250, large sized company
www.nordicinnovation.org
MMI companies combined represent 125.000+ employees
33. US-Nordic Benchmark: Innovation Radar Primary Focus 2010-2011
> Nordic companies significantly more focused on offering innovation
> American companies significantly more focused on partnerships
USA Nordics
4%
14%
Offering 15%
43% Customer
22% Process
17%
Partnership 64%
21%
33 www.nordicinnovation.org
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34. In 2012, half of the companies now have a
focused approach to innovation. In 2010, only
1/3 of the companies were focused
34 12/12/2012 Powerpoint template for Nordic Innovation www.nordicinnovation.org
35. Internal allignment has doubled from 2010-2012
35 12/12/2012 Powerpoint template for Nordic Innovation www.nordicinnovation.org
36. Innovation strategy leads to higher focus and more investment into innovation.
100% 100%
90% 90%
80% 38% 34%
80%
70% 63% 70% 62%
60% 60%
High effort
50% 50%
Unfocused Medium
43%
40% Focused 40% effort
Low effort
30% 62% 30%
20% 37% 20% 38%
10% 10% 23%
0%
0% 0%
No Strategy No Strategy
strategy strategy
36 www.nordicinnovation.org
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37. Companies do not focus on the dimensions they say they will
Primary scored present Most important future
innovation dimension innovation dimension
2012 80% 6% 11% 3% 2012 43% 31% 16% 9%
2010 64% 17% 16% 3% 2010 53% 30% 11% 6%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Offering Customer Operations Relationship Offering Customer Operations Relationship
37 www.nordicinnovation.org
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38. Nordic companies want to work less with Offering related
innovation, and more with other dimensions, like
Customer Experience, Value Capture, and Supply Chain
38 www.nordicinnovation.org
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40. Denmark: Strong upgrade on managment and partnership dimensions
from 2010-2012
29
Management
21
Partnership
21
Solution
29
Denmark 2012
Offering Denmark 2010
29
21
Process
29
Supply Chain
21
0 5 10 15 20 25 30 35
www.nordicinnovation.org
Source: Measured and Managed Innovation(MMI) 2010-
40 Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
41. Finland: Strong shift in focus towards offering and partnership in 2012
18
Partnership
27
Solution
36
55
Offering
27
Finland 2012
18
Platform Finland 2010
9
Management
9
0 10 20 30 40 50 60
www.nordicinnovation.org
41 Source: Measured and Managed Innovation(MMI) 2010-
Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
42. Sweden: Biggest shift in downgrading offering and upgrading
management dimensions
8
Management
23
Offering
46
46
Solution Sweden 2012
38
Sweden 2010
15
Platform
23
Customer experience
8
0 10 20 30 40 50
42 www.nordicinnovation.org
Source: Measured and Managed Innovation(MMI) 2010-
Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
43. Iceland:High consistency in focus over time, yet higher focus on value
capture from 2010-2012
11
Value Capture
32
Solution
36
32 Iceland 2012
Offering
32 Iceland 2010
11
Customer Experience
11
Management
11
Source: Measured and Managed Innovation(MMI) 2010-
43 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
2012: Final Report, Nordic Innovation 2012
44. Norway: Consistently high focus on product and process innovation over
time.
8
Process
46
Offering
54
38 Norway 2012
Solution
31 Norway 2010
8
Platform
15
Customer Need
8
Source: Measured and Managed Innovation(MMI) 2010-
44 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
2012: Final Report, Nordic Innovation 2012
45. Significant finding from 2010-2012:
Many more companies with high focus and high effort
Innovation effort level
Low effort High effort
Innovation focus level
High focus 24 % 23% 4 % 24%
Low focus 56 % 33% 16 % 20%
2010 2012
45 www.nordicinnovation.org
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48. 56% or companies express high satisfaction
with the MMI programme
56%
2%
15%
7%
2%
Very low Low Medium High Very High
Source: Inno Group Scandinavia – MMI Evaluation 2012
www.nordicinnovation.org
49. 65% of companies think that the MMI has helped
highly or very highlys in spotting underdeveloped business areas
in
41%
24%
22%
9%
4%
Very low Low Medium High Very High
Source: Inno Group Scandinavia – MMI Evaluation 2012
www.nordicinnovation.org
Copyright © Nordic Innovation 2011 . All rights reserved.
50. 81% of companies believe the MMI has had
high to very high impact for raising internal
awareness of innovation focus in their company
46%
35%
9%
6%
4%
Very low Low Medium High Very High
Source: Inno Group Scandinavia – MMI Evaluation 2012
50 www.nordicinnovation.org
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51. 40% of the MMI companies say the MMI has
High to very high impact for spotting new opportunities
31%
28%
19%
13%
9%
Very low Low Medium High Very High
Source: Inno Group Scandinavia – MMI Evaluation 2012
51 www.nordicinnovation.org
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52. Policy implications
52 www.nordicinnovation.org
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53. Nordic innovation policy level
• Rigorous testing and solid data is
a strong platform for future
Nordic initiatives;
• Focus future initiatives on low
focus areas like customers and
partnership innovation;
• Nordic level has most to offer
when it dares to challenge
national dogma and go beyond
the obvious.
53 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
54. National Nordic innovation policies
• Nordic level unique test-bed;
• National innovation policies stuck
in a techno-product oriented
paradigm;
• Design programs with clear
intent, success criteria and take
off in needs of businesses.
54 www.nordicinnovation.org
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55. Company level innovation
• MMI companies should
continue to apply a business
model approach to solidify
competition and stay
innovative;
• Try to experiment more with
partnership innovation and
develop capabilities for this;
• Ask what prevents our
company from growing more
than 10-20% every year?
55 www.nordicinnovation.org
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56. Company cases:
Let’s listen to those
who innovate every day
56 www.nordicinnovation.org
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57. What are you going
to do about it
tomorrow?
57 www.nordicinnovation.org
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Editor's Notes Source: The Innovation Radar is developed by professors and researchersMohan Sawhney, Robert C. Wolcott, Jiyao Chen and Inigo Arroniz, Kellogg School of Management version 1.0: 2006 & version 2.0: 2008