2. About AM Eyewear
Founded in 2003 AM Eyewear has grown rapidly from a cheeky young upstart into a cult brand . It’s ethos is
simple; to design beautiful, unique and exceptional eyewear that makes a difference. It is one of only a
handful of brands that have been granted an exclusive co-branding agreement with Zeiss
To increase the traffic on the website.
To increase the conversion rate.
To improve ROI.
Optimize Social Media Accounts.
Improve the visibility of website on the Search Engine.
4. Social Media Marketing
Defining the target audience(In your case, its been defined by you)
Creating content and the visual elements
Publish the content on various platforms
Monitor engagement and clicks
7. Suggest idea’s of how to pair the sunglasses and
other accessories. This will also lead to
engagement of users on the page and also
generate new engagements.
Run give away campaigns, where we give 2-3
steps to be followed that involves following/liking
the page, tagging friends and sharing the post
and one lucky winner might get some discount or
a give away product in return. This will generate
more traffic and engagement to the page and the
8. Facebook Ads
A campaign is designed
and as per the targeting
and product and then the
ad is displayed like these
samples. This will lead in
increase in traffic and
14. Connect with Pinterest users.
Cross promote the account.
Re-pin items relevant to the business product.
Curate interesting pin boards.
Run Pinterest contest.
Optimize the pin copy.
17. Google AdWords
This type of advertising is used to get quick results in terms of sales. It is very essential and useful for the e-
commerce websites to generate leads.
There are different types of Google AdWords Advertisements-
Search Network Ads.
Google Shopping Ads.
Mobile Ads and App Ads
19. PPC Strategy
Preparing Ad groups.
Drafting Engaging Ad copies for each Ad Group
Regular Campaign Analysis.
Regular Optimization to improve Quality Score and CTR
Reducing CPC and improving ROI
Adding new keywords and removing non-performing keywords
Effective Budget Management
21. E-mail Marketing
• Easy way to reach existing and new customers
• Build Brand
• Economic and cost effective
• Good for ecommerce portals.
22. Sample E-mailer
We designed this emailer for an e-commerce
website http://www.dcgpac.com and it
delivered an excellent insight of-
Conversion rate- 8.45%
Total transactions- 25
New users- 83
23. Search Engine Optimization-
•85% of all traffic on the Internet is referred from search engines
•90% of all users don’t look past the first 30 results (most view only top 10)
•Many websites aren’t even indexed, are poorly optimized and get very little traffic
•Clear and measurable ROI
• Operates under this assumption:
–More (relevant) traffic + Good Conv. Rate = More Sales/Leads
24. Successful SEO Program Specification
•Our SEO Program is designed to address search engine algorithms of all top Search
Engines. The Scope of the SEO Program is customized according to the needs of the
website, target audience and the online competition associate with it.
•The SEO process is divided into the following Stages:
•1. Stage I - Evaluation & Planning
•2. Stage II - Execution
•3. Stage III - SEO Implementation
•4. Stage IV – Completion
•5. Stage V – Off-page optimization
•6. Stage VI – Monitoring
25. When Can you See Rankings?
Realistically, you can expect to see results for some keywords starting 6-9 weeks after
the final submission.
Organic or Natural Search Engine rankings are achieved due to a combination of both
On-Page optimization (SEO) and Off-Page Optimization (Link Building).
Rankings usually stabilize after about three months after the implementation phase.
However, your traffic rises continuously since more and more search engines index more
and more optimized pages of your website
26. On- page SEO Plan
SEO Friendly Design Changes
HTML and XML Site Map Creation
Meta Tag Creation
SEO Friendly Content Editing
27. Set Up Link Campaign Account start Link Campaign
Listing of all the Directory
Follow Up every day
Online Book Marking Account Creation
Link Submission for Product and Service Pages.
Listing of all the Article site where we are going to post article every month
Article Post every
Press Release Account Setup
Press Release Distribution
Other Link Building Campaigns as mentioned in Approach
On page 2-3 hr. per day to follow up the changes
Off- page SEO Plan
28. Analytics Evaluation
We use Google Analytics to evaluate the SEO activities performed and on the basis of
reports generated we make the further strategy of working.
The report shows the traffic received on the website, the amount of time a visitors spends
on the website, the new visitors, etc. and then improvise changes in the new further working
The next slide has an analytic snapshot of one of our clients for your reference.
31. Website Development
- Review & Analyse the complete requirements.
- Provide the understanding and approach.
- Finalization of the scope of work and work out on the detailed proposal.
- Dividing the work into the milestones.
- Designing, Developing, Testing and Deploying the website.
- Provide the after deployment / maintenance support.
Service Monthly charge
Search Engine Optimization $550 (targeting 15 keywords)
Social Media Optimization $400 (focusing 5 platforms)
Google AdWords $600
Email Marketing $150/emailer (including content and
Total Pricing for SEO,SMO,PPC $1550
Website design & development Based on the requirement.
If you choose to go ahead with all the services then the combined price offer will be $1300