The 1896 Club - Sept 2017
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At Norfolk Chamber's business leaders forum 'The 1896 Club' on Tuesday 12 Sept, Rebecca Harris, Communications Manager at Wyndham Vacation Rentals UK delivered an insightful presentation on 'Recognising your employees for who they are'.
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The 1896 Club - Sept 2017
- 2. Welcome Jonathan Cage Managing Director, Create Consulting President, Norfolk Chamber
- 3. Complimentary WIFI is available. Username: TBC, Password: TBC Tweet us at @norfolkchamber #The1896Club
- 4. Guest speaker Rebecca Harris Communications Manager Hoseasons
- 5. WORKING WITH DIVERSITY REBECCA HARRIS COMMUNICATIONS MANAGER WVR UK
- 7. We recognise that our people are not just a resource They have ideas They are creative They have ambition They are one of our biggest assets, that can help us grow, but everyone is unique
- 8. THE BUSINESS CASE FOR DIVERSITY
- 9. NO LONGER A NICE TO DO! Doing D&I right is now seen as fundamental to running an efficient organisation in 21st century multi-cultural Britain. Confederation of British Industry
- 10. KEY BUSINESS DRIVERS Retain existing associates Reduces recruitment costs Increases engagement and productivity More discretionary effort INCREASING EMPLOYEE SATISFACTION
- 11. KEY BUSINESS DRIVERS What drives their spending habits Accessing new markets Gives the brand a more authentic image Makes customers feel at home BETTER UNDERSTANDING OF OUR CUSTOMERS
- 12. KEY BUSINESS DRIVERS Gen Y’s and Millennials more ‘choosy’ about who they work for Want to work where there are no barriers to success Diverse brands are ‘cooler’ Can I learn from colleagues and develop myself in this company? ATTRACTING THE WIDEST TALENT POOL
- 13. KEY BUSINESS DRIVERS Increased sales Improved employer image Improved brand awareness Improved competitiveness – responding to change through creative thinking More innovative and successful at launching new products DELIVERING HIGH PERFORMANCE
- 14. MAKING DIVERSITY & INCLUSION RELEVANT FOR OUR BUSINESS
- 15. ADDING VALUE “Only when we put our unique talents and perspectives together can we build a better experience for our customers and our homeowners” Simon Altham – MD , Revenue, WVR UK
- 16. WHAT DO WE MEAN BY DIVERSITY? About acceptance and respect Understanding we’re all unique and recognising our differences Gender Ethnicity Culture Age Physical and mental ability Sexual orientation Gender identity Religion or belief Marital and civil partnership status Education Maternity and pregnancy Opinions and perspectives
- 17. WHAT DO WE MEAN BY INCLUSION? About engaging the uniqueness of each individual Creating a culture where everyone is valued Deliberate action to ensure an environment where everyone can reach their full potential Reflected in our: Culture Business practices Relationships Diversity is the mix; inclusion is getting the mix to work well TOGETHER
- 18. A TANGIBLE BUSINESS PURPOSE In order to move our D&I strategy forward we aim to design initiatives and actions in line with the following COMMERCIAL CULTURE COMMUNITIES
- 19. COMMERCIAL The business case is compelling. We can: Attract new customers Make existing customers feel valued Build our brand credentials and authenticity Add value to our homeowners in reaching new markets And attract more properties to join our family
- 20. CULTURE BRINGING THE BEST OUT IN EVERYBODY The way we all think, act and interact Individually strong, collectively powerful Flexibility and agility An environment where everyone can thrive Mentoring, training and development
- 21. COMMUNITIES BUSINESSES CAN MAKE A REAL AND MEANINGFUL DIFFERENCE TO THEIR LOCAL COMMUNITY Supporting local charities Working closely with schools and colleges Representation at local events Improves local reputation
- 24. A NEW LOOK & A NEW FEEL More than just a logo and a strap line It embodies a new culture within our business A company that embraces everyone and one where there are no barriers to success
- 29. CHANGING OUR MARKETING MIX
- 30. LGBT = OPPORTUNITY Speaking with homeowners – already seeing many LGBT customers Couples in luxury lodge market Yet no marketing? Huge opportunity to capture a gap in the market Increase market share Boost sales
- 33. AB TEST ON CREATIVE TARGETED AT LGBT EMOTIVE Total reach – 22,838 Engagement – 1.4% PRODUCT Total reach - 27,235 Engagement - 1.2%
- 37. HOT TUB VLOG’S
- 39. WORKING IN THE TRADE
- 40. MAKING HEADLINES
- 42. ANY QUESTIONS?
- 43. Q&A
- 44. Thank you The next date of The 1896 Club Tuesday 14 November 2017 08:00-10:00 Norwich