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NORMA ARDILA’S PR ACTIVITIES
FOR DISCOVERY NETWORKS
LATIN AMERICA
FEBRUARY TO DECEMBER 2011
In 2011 Norma oversaw the promotion of four networks in
total:
Liv: January to July
DHH: The whole year
DKids: June to December
DTL/TLC: The whole year
Summary
Blue Bloods: 1st Conf. Call
Producers Robin Green, Mitch Burgess and
actress Bridget Moynahan (Dec. 13, 2010)
Argentina – La Nacion
Brazil – O Globo
Brazil – Quem
Chile – Wiken (Mercurio)
Colombia - Cromos
Colombia - Revista Unete
Mexico – Record
Mexico – Cine Premiere
Brazil
O Estado de S.
Paulo
Mexico
Reforma – Gente
Colombia
El Espectador
Blue Bloods: Actor Will Estes
(Jamie Reagan) – February
(This is a 2nd Call)
RESULTS: CLOSE TO 200 CLIPS . CIRCULATION: 16,627,414.
MEDIA VALUE: US $544,239.00
Dexter: Sara Colleton
(executive producer) - February
Chile
La Tercera
Brazil
Folhia de Sao Paulo
Brazil
Veja On-line
Norma Ardila’s PR program 2011
Hawthorne: Actor Michael Vartan
(lead male actor) -February
Mexico
El Universal
Argentina
Pagina 12 Newspaper
Entertainment Section
Colombia
El Tiempo
Chile
El Mercurio
Brazil
O Estado de S. Paulo
Norma Ardila’s PR program 2011
Liv’s 1st anniversary
(April 12)
Mad Love Set Visit (Sony Studios, LA)
February
Brazil – Monet
Colombia – 15 Minutos
Mexico – Reforma
Mexico – Eres
DHH LAUNCHES NEW LOOK- MAY
Electronic Press Kit
Acumuladores: Dr. Gail Steketee
(Hoarding expert from Boston University) – February
Argentina – La Nacion
Colombia – Revista Alo
Brazil – Zero Hora
Chile – Mercurio
Norma Ardila’s PR program 2011
Jason Biggs
(Mad Love)
April 26
Peter Krause
(Parenthood)
April 27
Craig T. Nelson
(Parenthood)
April 28
Other completed conference calls
Jillian Michaels
(Sudando con Jillian)
May
Ana Margarita Martinez
(Con quien me case?)
May 12
Kody Brown and 4 wives
(4 esposas, 1 marid0)
May
Completed Calls (cont.)
Completed Calls (cont.)
Dr. Bonnie Weill
(Infieles)
June
Jo Frost
(Extreme Parenting)
August
Jack Tarantino
(Producer)
August
INFIELES
Press event in Bgta., Colombia – May
Also secured presence of sexologist
Flavia dos Santos of Canal Caracol
for press event and online chat on
Discoverymujer.com.
VEJA , BRAZIL
Mercurio, Chile
Mural, Mexico
Reforma, Mexico
Marie Claire, Brazil
Las Ultimas Noticias, Chile
Ser Padres, Colombia
Conf. Call with Julie
Stall, Producer The Cat In the Hat
Folha de Sao Paulo - Brazil
Crescer - Brazil
Mercurio - Chile
El Tiempo - Colombia
El Norte - Mexico
Milenio - Mexico
Clarin - Argentina
La Guarida Secreta –
Veloz Mente Press Junket July 27 & 28
Buenos Aires
Milenio- Mexico
Gente Chiquita - Mexico
Eres Ninos - Mexico
El Tiempo - Colombia
El Pais - Colombia
Revista Vive - Chile
La Tercera - Chile
La Nacion - Argentina
Clarin - Argentina
Revista Billiken - Argentina
Revista Genios - Argentina
Ahora Mama - Argentina
Mi Bebe - Argentina
Rumbos - Argentina
El Pais , Colombia
JUNKET COVERAGE
Revista Vive, Chile
JUNKET COVERAGE (cont.)
Reforma, Mexico
Milenio, Mexico
Olivier d’Agay
(Grandnephew, Antoine de Saint Exupery)
October 20
Aton Soumache
(Producer, The Little Prince)
October 25
CONFERENCE CALLS
PRESS EVENT BOGOTA, COLOMBIA – NOV.
Created all corporate and program-related materials
for the network including:
2 press releases, Recio Sondon bio, Fast Facts, boiler
plate, FAQ
Nine program-related press releases
Oversaw the creation of the TLC EPK (electronic
press kit) plus…
LAUNCH
PRESS JUNKET CAKE BOSS – Sept.
TLC launch Town hall meeting +
Lat/Am celebration – Nov. 1
TLC EPK
Trade and consumer
media all over Latin
America received
this electronic press
kit in Spanish and
Portuguese which
includes corporate
and programming
info. as well as video
and high res images.
The same kit was
shared with the
sales department.
Norma Ardila’s PR program 2011

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Norma Ardila’s PR program 2011

  • 1. NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS LATIN AMERICA FEBRUARY TO DECEMBER 2011
  • 2. In 2011 Norma oversaw the promotion of four networks in total: Liv: January to July DHH: The whole year DKids: June to December DTL/TLC: The whole year Summary
  • 3. Blue Bloods: 1st Conf. Call Producers Robin Green, Mitch Burgess and actress Bridget Moynahan (Dec. 13, 2010) Argentina – La Nacion Brazil – O Globo Brazil – Quem Chile – Wiken (Mercurio) Colombia - Cromos Colombia - Revista Unete Mexico – Record Mexico – Cine Premiere
  • 4. Brazil O Estado de S. Paulo Mexico Reforma – Gente Colombia El Espectador Blue Bloods: Actor Will Estes (Jamie Reagan) – February (This is a 2nd Call) RESULTS: CLOSE TO 200 CLIPS . CIRCULATION: 16,627,414. MEDIA VALUE: US $544,239.00
  • 5. Dexter: Sara Colleton (executive producer) - February Chile La Tercera Brazil Folhia de Sao Paulo Brazil Veja On-line
  • 7. Hawthorne: Actor Michael Vartan (lead male actor) -February Mexico El Universal Argentina Pagina 12 Newspaper Entertainment Section Colombia El Tiempo Chile El Mercurio Brazil O Estado de S. Paulo
  • 10. Mad Love Set Visit (Sony Studios, LA) February Brazil – Monet Colombia – 15 Minutos Mexico – Reforma Mexico – Eres
  • 11. DHH LAUNCHES NEW LOOK- MAY Electronic Press Kit
  • 12. Acumuladores: Dr. Gail Steketee (Hoarding expert from Boston University) – February Argentina – La Nacion Colombia – Revista Alo Brazil – Zero Hora Chile – Mercurio
  • 14. Jason Biggs (Mad Love) April 26 Peter Krause (Parenthood) April 27 Craig T. Nelson (Parenthood) April 28 Other completed conference calls
  • 15. Jillian Michaels (Sudando con Jillian) May Ana Margarita Martinez (Con quien me case?) May 12 Kody Brown and 4 wives (4 esposas, 1 marid0) May Completed Calls (cont.)
  • 16. Completed Calls (cont.) Dr. Bonnie Weill (Infieles) June Jo Frost (Extreme Parenting) August Jack Tarantino (Producer) August
  • 17. INFIELES Press event in Bgta., Colombia – May Also secured presence of sexologist Flavia dos Santos of Canal Caracol for press event and online chat on Discoverymujer.com.
  • 21. Las Ultimas Noticias, Chile Ser Padres, Colombia
  • 22. Conf. Call with Julie Stall, Producer The Cat In the Hat Folha de Sao Paulo - Brazil Crescer - Brazil Mercurio - Chile El Tiempo - Colombia El Norte - Mexico Milenio - Mexico Clarin - Argentina
  • 23. La Guarida Secreta – Veloz Mente Press Junket July 27 & 28 Buenos Aires Milenio- Mexico Gente Chiquita - Mexico Eres Ninos - Mexico El Tiempo - Colombia El Pais - Colombia Revista Vive - Chile La Tercera - Chile La Nacion - Argentina Clarin - Argentina Revista Billiken - Argentina Revista Genios - Argentina Ahora Mama - Argentina Mi Bebe - Argentina Rumbos - Argentina
  • 24. El Pais , Colombia JUNKET COVERAGE Revista Vive, Chile
  • 25. JUNKET COVERAGE (cont.) Reforma, Mexico Milenio, Mexico
  • 26. Olivier d’Agay (Grandnephew, Antoine de Saint Exupery) October 20 Aton Soumache (Producer, The Little Prince) October 25 CONFERENCE CALLS
  • 27. PRESS EVENT BOGOTA, COLOMBIA – NOV.
  • 28. Created all corporate and program-related materials for the network including: 2 press releases, Recio Sondon bio, Fast Facts, boiler plate, FAQ Nine program-related press releases Oversaw the creation of the TLC EPK (electronic press kit) plus… LAUNCH
  • 29. PRESS JUNKET CAKE BOSS – Sept.
  • 30. TLC launch Town hall meeting + Lat/Am celebration – Nov. 1
  • 31. TLC EPK Trade and consumer media all over Latin America received this electronic press kit in Spanish and Portuguese which includes corporate and programming info. as well as video and high res images. The same kit was shared with the sales department.