Did you miss our hugely popular co-hosted event ‘ Conversion Rules!’ in Manchester February 4th, 2015? Don’t worry! We’ve collected the presentations here to guide you through three critical components to increasing your conversion rate: leveraging data, personalisation and engagement. The slides feature plenty of ways to learn tangible next steps for your strategy development!

1. Let's Get Personal!
Delight Customers and Transform Your Conversion Rate with
Personalised Recommendations
Isaac Moshe, Marketing Director, Nosto
Conversion Rules!
Wednesday 4 February, 2015

2. Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
A little bit about us…

3. Nosto enables online retailers to deliver customers a
personalised shopping experience…
!
…increasing conversion, AOV and customer retention.
A little bit about us…

4. +3.2 billion personalized recommendations generated
AN INTERNATIONAL LEADER3,500+ retailers in over 100 countries

5. Impact of Personalized Recommendations
Objectives Nosto performance
Increase Engagement +213%
Customers who clicked Nosto
recommendations spent 213%
more time on the site
Increase Average Order Value +24%
Customers who clicked Nosto
recommendations have 24% higher
Average Order Value
Boost Conversion Rate +66%
Customers who clicked Nosto
recommendations converted
66% better

6. Today’s Talk
The State of E-commerce Right now
A Proven Solution
Typical E-commerce journey
The Good, The Bad and The Ugly
Q&A
The State of E-commerce Right now :
The Growing Problem of Conversion
A Proven Solution :
Personalized Recommendations
The Good, The Bad and The Ugly :
Examples of best practices
Typical E-commerce User Journey :
Which Recommendations work best at each stage in conversion funnel
Q&A

8. Buyers Are Shopping Around More

10. Buying Cycles Are Getting Longer

13. Customer Acquisition
90%

14. 100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money

15. 100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase

16. 100%
60%
30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
1% On mobile
Make a purchase2.8%

17. Over 75% of Amazon’s Pages Contain Personalized Recommendations

18. Conversion rate
18%
Over 75% of Amazon’s Pages Contain Personalized Recommendations

19. Personalizing the customer journey
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Pinky
Board
404
Error
Page
E-mail
Surfboards
Cart
Page
Search
Page

20. Home Page

21. YES?
NO?
3 seconds
Average time before an internet user decides if he stays or leaves a website

23. baby items sold on Bodie & Fou

24. baby items sold on Bodie & Fou

25. baby items, paintings…

26. baby items, paintings…

27. baby items, paintings, jewellery…

28. baby items, paintings, jewellery…

29. baby items, paintings, jewellery, wedding gifts

30. baby items, paintings, jewellery, wedding gifts

34. Time spent on the
site increased
by 66%

35. Time spent on the
site increased
by 66%
!
Number of products
viewed increased
by 126%

36. Conversion Rate
increased
by 77%!

37. Conversion Rate
increased
by 77%!
What about
returning visitors?

38. Buying cycles are getting longer
research website
awareness
product
search
product
awareness
decision payment reception
Pinky
Board
satisfaction

39. research website
awareness
product
search
product
awareness
decision payment reception
Pinky
Board
satisfaction
are buying from the 1st contact
<15%
Buying cycles

42. Average CTR
7.4%

43. Category Page
Surfboards

47. Product Page
Pinky
Board

52. 13%
Greater
Conversion

53. £25
£18

54. £12
£25
£18
Dynamic
Up-selling

55. Cart Page
Cart
Page

56. Cart Page
Cart
PageDon’t be shy now…

61. 24%
Conversion
Rate

62. Search
Page
Search Page

63. Search
Page
Search Page
Customers who search are
!
3-4x!
more likely to buy

64. dress
Total items : 1201
61 pages

70. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail

71. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Search and visited
items
!
Search and
purchased items
Recommend
Hottest Items
of the moment
!
Personalize
Content
right down to
individual
recipient
Top List
within the
category
!
Pro Tip:
Filter by brand,
price point or
other tags
Top List:
Most Popular
Right Now
Top List
showcasing store
offering
!
Personalized
Recommendations
Cart
Related items
!
Personalized
Recommendations
Cross-selling
Up-selling
!
Pro Tip:
Filter by relative
price point to
increase AOV
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail

72. !
isaac@nosto.com
Thank you