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Basic Strategies in Business Use
of Information Technology
PA2 in WCUMBA12
by erwin sumargo
LOWER COSTS
 USE Internet to communicate rather
than hardcopy letters & faxes, virtual
archive by do softcopy rather than
physically store the hardcopy
documents (thanks to scanner &
scanning software)
E-mails &
Social Network Application
DIFFERENTIATE
 USE Automated
Workflow /
Business Process
that based on IT
 example : ATM,
Online Point-Of-
Sales
INNOVATE
 USE Market
Analysis Software
such as from
Boven&Groves M1
Solutions,
 USE automated
manufacturing
process (eg. from
Festo)
PROMOTE GROWTH
 USE CRM!!! Microsoft Dynamics CRM
is one easy solution
DEVELOP ALLIANCES
 USE e-Commerce, it can be using
osCommerce software that used by
vstore.ca, and
www.indonetwork.co.id as a living
portal that can be use to support and
maintain good business relationship
vstore.ca & indonetwork.co.id
BUILD STRATEGIC
IT CAPABILITITES
 Improve efficiency of business
practices by ‘hire’ automated process
rather than living human to do the
job!
ex. Automated hotel in Japan
IT ‘Reception’ for Hotel Frontdesk
THANK YOU
Erwin Sumargo
West Coast University Surabaya
erwinsumargo@telkom.net

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Basic strategies in business using IT