FlashMOVE is designed to show that everybody can dance and is free to do it with their own moves. Its aim is to create a large, active group of organized participants and engage people passing by to join in various well known public areas - squares, areas around monuments and high-density traffic areas in cities. Find out more inside the guide! http://flashmove.nowwemove.com/

1. Flash MOVE Guide|2016

2. What is the FlashMOVE?
FlashMOVE is the name of the NowWeMOVE flash mob. A FlashMOVE is perfectly suited
to promote EuropeanWeek Of Sport as the choreography unfolds gradually and passers-
by can join in and be active.
It is an opportunity for the initiative to make a strong link with its European dimension. All
countries involved in the MOVE Week have the chance to showtheir European neighbours
who they are.The European Union motto is “United in diversity”, so let’s showthis diversity
based on a solid common support: the FlashMOVE.
The idea is to show that everybody can dance and is free to create their own moves. The
FlashMOVE choreography allows participants to express themselves while having fun.
FlashMOVE does not haveto showcasethe perfect dance moves,theatrical masterpieces
or acrobatic tricks and we don’t expect everyone (except for the leader) to do it perfectly
– the whole point is to create a large, active group thanks to the organised participants
and people passing by.
Find your FlashMOVE, post it on YouTube and your
flash mob could be featured in the next year’s official
FlashMOVE promotional video!

3. In 2015 117 flash mobs in 21 European countries happened at the same time to promote
the start of MOVE Week 2015. Every year the number is expected to be even bigger and
we want to see as many of FlashMOVEs from around Europe as we can.
The spectators you have on the day are not your only audience. Get a steady hand to
film your FlashMOVE (in the best quality possible), post your video on YouTube, upload it
to the FlashMOVE website and share it as widely as you can through your social media
networks.
The 5 videos with most likes and shares will become the official video promoting
the next FlashMOVE. We will collect likes by following your video on YouTube
and by requesting a screen shot(s) of Facebook and other social media posts
showing likes. To be able to find your videos do not forget to add #flashmove to
your posts.
We will calculate a final tally from 17 - to 20.09.2016 and aftertaking closer look
at likes, shares and comments we will announce the 10 videos that will feature
in the FlashMOVE 2016 European video.
When the 5 videos have been selected, we will request the raw format of the videos and
ISCA’s design team will edit the final video that we will promote in Europe.
Get ready for the FlashMOVE this September and use our toolkit to help you get started.
Visit the official NowWeMOVE FlashMOVE website for more info.
Set the basis for a successful European Week of Sport by organising a FlashMOVE of
your own!
IN 2015
117 FLASH MOBS
IN 21EUROPEAN
COUNTRIES HAPPENED
AT THE SAME TIME

4. BEFORE YOU START, PLEASE NOTE
The NowWeMOVE FlashMOVE event consist of two parts
Part 1: FlashMOVE Choreograph. This is a compulsory part that needs to be
included in your FlashMOVE event. The choreography is joyful, inclusive, easy
to learn, and is made in a way so you can easily involve all bystanders
Part 2: You can make your opening by using your own creative ideas.

5. ORGANISING THE FLASHMOVE EVENT
IDENTIFYYOUR LOCATION
IDENTIFY YOUR LOCATION
Have an idea about your FlashMOVE location. Think of a good public
locationwhere many people pass by andwhere you have spaceforyour
performance. You could choose the most prominent bridge connecting
both sides of your city, a nice square that is a favourite spot among
your citizens, a busy train or metro station, a university campus, etc.
After all, the main idea of the FlashMOVE is to be seen and noticed.
The symbolism of the place of your FlashMOVE
The choice of place could play a major role for the success of your
FlashMOVE Event. If the place is symbolic and chosen carefully you
can get great exposure and media attention.
Case Study from 2014
In 2014 we had our FlashMOVE around Europe, danced on bridges.
Why we chose the bridge as the main place? It is symbolic, it is the link
between two parts, so it also may be the one between inactivity and
activity. The goal is to lead people towards a healthier life.
It is also a way to gather people, to have the opportunity for all to reach
outtoothersandpromoteagoodcauseinunison. Itisallaboutpushing
oneself one step further, overcoming obstacles and difficulties by
“building a bridge” and reaching the own destination.
The bridge is also a symbol of transition, transformation: by dancing,
everyone can move on and go to the unknown. No matter if you are a
good dancer or not, the most important is to have fun, move with the
others and express your creativity.
Taking a bridge is taking the shortest way to a destination. The best
way to feel better is not taking drugs but moving, being physically
active

6. Some examples of possible places for your FlashMOVE
Eifel tower
Paris, France
This place is spectacular! It has become
both a global cultural icon of France and one
of the most recognisable structures in the
world. The tower is the tallest structure in
Paris and the most-visited paid monument in
the world – always crowded, communicative,
visited not only by people from France and
Europe but by tourist from all over the world.
It gives a wonderful opportunity to increase
NWM visibility and attract people to join.
“La passerelle Simone de Beau-
voir”
Paris, France
Itisabridgesolelyforpedestriansandcyclists
across the Seine River in Paris. No cars, only
people physically active are crossing this
bridge. The can be your dancers. Think about
it.
“Sienna” - the main square
Rome, Italy
The Public Palace of Siena (also known
as Town Hall) is the building built roughly
between 1297 and 1310. This is the seat of
the municipal administration, as well as the
municipal museum. The square in front of it
is beautiful and guarantees a stable flow of
people.
The Ancient Roman Stadium
Plovdiv, Bulgaria
The Stadium of Philippopolis in Plovdiv,
Bulgaria,isamongthelargeststructuresfrom
the time of the Ancient Rome in the Balkan
peninsula. The stadium is located in the
centreofthecity,underthemaintradestreet.
The stadium is one of the many preserved
buildings from the time of the Roman empire
in Plovdiv and attracts thousands of tourists
and locals during the whole year.
THE FLASHMOVE LOCATION

7. “Tromostovje”
Ljubljana, Slovenia
The Triple Bridge (Tromostovje) is a group of
three bridges across the Ljubljanica River. It
connects the Ljubljana’s historical, medieval,
town on one bank, and the modern city of
Ljubljana, capital of Slovenia, on the other. It
is crossed all day long by a lot of passersby
and bikes who can discover its original de-
sign.
Central Station
Berlin, Germany
The train station serves more than 25,000
passengers daily, so it gives a great oppor-
tunity to promote MOVE Week, increase its
visibility and attract people to join the Flash
MOVE and potentially MOVE Week.
Mall Galeria - Galeria Mokotów
Warsaw, Poland
In Galeria Mokotów there are approximately
260 stores and service points, a cinema and
a fitness club.
Thanks to the convenient localization and
broad commercial, as well as entertainment
offer, Galeria Mokotów had been an example
ofcommercialsuccesssinceitsveryopening.
Itisoneoffewshoppingcenters,thatremains
popular among Warsaw citizens, as well as
guests from other cities and countries.
City Hall Square
Copenhagen, Denmark
The City Hall Square is a public square in the
centre of Copenhagen. Due to its large size,
its central location and its affiliation with the
city hall, it is a popular venue for a variety of
events, celebrations and demonstrations –
why not a FlashMOVE too?
Some examples of possible places for your FlashMOVE
THE FLASHMOVE LOCATION

8. Barcelona Airport
Barcelona, Spain
The airport is the second largest in Spain.
In 2014 it handled a record of 37 500 000
passengerswhich breaks downto an average
of about 103 000 passengers daily! Sounds
like a great place for a great event.
The Nottingham Academy
Nottingham, UK
Europe’s biggest school catering for 3,600
pupils.
The Nottingham Academy, created from the
merger of three schools, will is staffed by an
army of 200 teachers and more than 100
administrators and assistants.
Some examples of possible places for your FlashMOVE
THE FLASHMOVE LOCATION

9. OFFICIAL CHOREOGRAPHY
Find out more here

10. CREATE YOUR OWN CREATIVE OPENING OR
CLOSING OF EVENT
The success of your FlashMOVE will be dependent on the originality, liveliness and
attractivenessoftheevent.Avoidcopyingaflashmobeventthathasbeenperformed
somewhere else. Always make alterations to any FlashMOVE performance that has
inspired you so that it has your own mark of originality and local relevance. In all
cases, the performance must be worked out in advance and either rehearsed or well
explained in some manner (such as through online instructions) so that everyone
knows their role and interactions with the other performers.
Find someone who is able to do the choreography.
This could be you or you can partner with a dance club/s to create the choreography.
Be creative. Consider what is liked in your city/country. Partner with different clubs –
dance, skateboard, street fitness, etc.
Who are your performers?
You’ll need willing performers to be the main participants in the FlashMOVE. You can
rely on your partners and networks, but do not forget that you can make good use
of online resources such as social media, emails, and websites. You may also be able
to draw on the resources of a class you’re in, a performance or dance group you’re a
part of, or other groups of people you spend time with. Ask your friends and family if
they’d like to be a part of it too.
FlashMOVE dances can include any number of people - from 1 to 500. For your
FlashMOVE it would be great if you try to involve a minimum of 50-75 people for
greater impact.
What are they going to do?
Provide clear instructions about your FlashMOVE. The success of your FlashMOVE
requires that your participants know exactly what to do. It is best if you can have
a rehearsal beforehand, but if this isn’t possible, then at least provide very clear
instructions (online or by email, etc.) as to:
• what the choreography is (find the step by step choreography here);
• what to wear;
• where to be at what time;
• what to do (e.g. be prepared to walk, dance, gape like a fish, etc., on the
corner Charlie’s Bridge, Prague, at 17:00) and how long to do the act for.
Choose a FlashMOVE leader.
This will be the dancer in the group who knows the choreography very well. This
could be a person who sets the beat and provides a following point for the remaining
dancers. The leader can start the routine with a solo dance move, and then attract
the next group of 9 to 15 dancers who join in with the next move. Then, double the
group’s size with 16 to 30 dancers joining in.
The trick to a good FlashMOVE is to gradually get all of the dancers involved in the
routine. Get the rest of them to join in the last part of the song so that the entire
group is finally involved

11. THINGS TO CONSIDER
1. Dress up in FlashMOVE t-shirts. Download the design from here.
There is no dress code for the FlashMOVE, but make sure you have enough
T-shirts, bracelets and stickers for your dancers. Make sure you have banners
and leaflets which you can distribute to the spectators!
2. Arrange the location
Registerwith local authoritiesto ensurethat you have permissionto use public
spaces. Permissions are given by the city or municipality. If you plan to have
200-500 or more dancers ask the local police department to secure the area
and send more officers to the place where you are performing.
3. Knowthe limitations of your location.
Do a proper check of the area you’re proposing to perform the FlashMOVE in.
There may be safety, legal, or physical limits on what can be done in the
location.To avoid getting intotrouble legally, it’s importantto not create unsafe
obstructions, safety problems, or to hold up people in ways that prevent them
from their usual business on non-public premises. You need to judge that your
flash mobwon’t bethe cause ofemergency orunlawful situations. Forexample,
if your FlashMOVE is likely to block emergency exits, then think again about
where to locate the event.
4.Prepareyourpromotionalmaterials-banners,leaflets,bracelets,stickers!
5. Equipment
• Sound system:Youwill need a powerful sound system (portable orfixed).
If you need electricity you can ask nearby bars, shops etc.
• Arrangeforaphotographerwhowilltakepicturesduringtheperformance.
You can use the pictures later for promotion and dissemination of your
event. Invest in a professional photographer.
• Videographer: A camera filming the event: Organise quality videography
for the event. It’s definitely worth having the whole event filmed so that
youcanuploadittoYouTubeanduseitforyourlocalpromotion.Ifnothing
else, it will serve as inspiration for future Flash Mobs.
PLEASE MAKE SURE TO FILM YOUR VIDEO AS AN AVI FILE WITH A
RESOLUTION OF 480p – 720p.

12. FINDYOUR FlashMOVE!