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No Elevators Day 2019 - Action Guide English

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Find out more about No Elevators Day and how you can get involved, organize your own No Elevators Day Event or simply help to get more people active and healthy around the world!

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No Elevators Day 2019 - Action Guide English

  1. 1. No Elevators Day is all about incorporating physical activity into your busy day. We want to get as many people involved as possible, and by people we mean everybody, regardless of their age, physical ability or fitness level. For the simple reason that climbing the stairs is not possible for everybody, we have also created alternative ways to be active while still be able to use the elevator, so everyone can be part of No Elevators Day! Find out more in our online Ressource-Hub on our Website! ATTENTION! IMPORTANT INFORMATION! https://no-elevators-day.nowwemove.com/
  2. 2. HISTORY THIS YEAR WE NEED YOUR SUPPORT AGAIN TO KEEP NO ELEVATORS DAY GROWING GLOBALLY 2015 2016 2017 2018 2019 1st EDITION 60 CITIES 21 COUNTRIES STUNT IN THE EUROPEAN PARLIAMENT 6 EUROPEAN MINISTRIES AND NATIONAL PARLIAMENT JOINED NO ELEVATORS DAY IN LATIN AMERICA 100 PRESS MENTIONS AND MORE THAN HALF A MILLION PEOPLE INVOLVED IN BULGARIA. 1st GLOBAL NO ELEVATORS DAY VIDEO SUPPORT FROM THE EUROPEAN COMMISSIONER FOR HEALTH AND FOOD SAFETY 160 EVENTS 32 COUNTRIES ALL AROUND THE WORLD SUPPORT FROM OLYMPIC ATHLETES 2.5 MILLION IMPRESSIONS OF #NOELEVATORSDAY and #TAKETHESTAIRS https://no-elevators-day.nowwemove.com/
  3. 3. IDEA It is a simple way for busy people to make small steps towards a more physically active lifestyle by taking the stairs instead of the elevator. IMPLEMENTATION Organise No elevators Day activities on 24.04.2019 or within the same week. It can be country-specific and customised to individual needs. Events with lots of social media content contribute to a more active world! CONCEPT Jo Leinen, German MEP, EU Parliament https://no-elevators-day.nowwemove.com/
  4. 4. ACTIVATION IDEAS BEFORE • Use #NoElevatorsDay hashtag and spread the word. • Encourage people in your network to participate and choose the stairs instead of the elevator/escalator. DURING • Use sealing tape on/near elevators based on individual need. • Stick funny messages on the doors and stairs. • Hand out flyers with a list of benefits of stair-climbing. • Organise walking or stair-climbing events. • Get inspired by our ressource-hub to gamify your event or learn how to fundraise for a cause of your choice. AFTER • Use #TakeTheStairs, encourage people with motivational messages to keep taking the stairs. CONCEPT Public Metro Station, Copenhagen,Denmark https://no-elevators-day.nowwemove.com/
  5. 5. TO RAISE AWARENESS OF THE IMPORTANCE OF PHYSICAL ACTIVITY AND HOW EASY IT IS TO MAKE THE FIRST STEP TOWARDS A MORE ACTIVE LIFESTYLE. OBJECTIVE Vilnius Municipality, Lithuania https://no-elevators-day.nowwemove.com/
  6. 6. It’s easy to have more physical activity in our everyday lives: “LOOK AROUND AND FIND YOUR MOVE, DESPITE YOUR BUSY AGENDA!” Physical activity is important both for your personal life and for our societies: “REGULAR PHYSICAL ACTIVITY HELPS PEOPLE TO BE HEALTHIER AND DECREASES HEALTHCARE COSTS ACROSS SOCIETY!” Be part of a global effort to support healthy lifestyles by joining NWM activities: “IT’S EASY TO JOIN!” Encouraging physical activity across the Globe needs proper policies and cross-sectoral approach: “SHOW THAT YOU ARE PART OF THIS GLOBAL MOVEMENT!“ KEY MESSAGES https://no-elevators-day.nowwemove.com/
  7. 7. Ministry of Finances, Latvia A C T I O N P L A N https://no-elevators-day.nowwemove.com/
  8. 8. Implement No Elevators Day in your country, office, school, university. STEP 1 Decide https://no-elevators-day.nowwemove.com/
  9. 9. Ministry Of Health Mayor, Your Boss, People With Influence that Could Join the Call For Action and Support You Health and Patient Organizations STEP 2 Map your partners Schools, Universities Association Of Municipalities in Your Country Professional Syndicates National / Local Media for Media Coverage Companies and other Private Institutions https://no-elevators-day.nowwemove.com/
  10. 10. ANNOUNCE THE EVENT IN ADVANCE STEP 3 Promote ORGANISE A PRESS-CONFERENCE: Invite stakeholders and journalists. Speak about the benefits of physical activity. ANNOUNCEMENT ON YOUR WEBSITE AND IN SOCIAL MEDIA: Ask people to join in. DISTRIBUTE INVITATIONS AND A PRESS RELEASE: Well in advance. Jeroen Lenaers, Dutch MEP, EU Parliament https://no-elevators-day.nowwemove.com/
  11. 11. STEP 3 Promote Use The Movement Pills Box: Create attention and increase visibility Use No Elevators Day Resources: Share the campaign and invite people to take the stairs ATTRACT PARTNERS TO JOIN https://no-elevators-day.nowwemove.com/
  12. 12. POTENTIAL ACTIVITIES STEP 4 Do! Closing elevators with sealing tape Sticking funny messages on the doors Handing out flyers with key facts about the benefits of stair-climbing Organise special actions around elevators and stairs in public buildings Set up healthy challenges for your communities ALL ACTIVITIES UNDER THE NO ELEVATORS DAY TITLE ARE VOLUNTARY AND SHOULD TAKE INTO CONSIDERATION ACCESSIBILITY REQUIREMENTS FOR PEOPLE WITH DISABILITIES AND MEDICAL CONDITIONS. https://no-elevators-day.nowwemove.com/
  13. 13. ACTION STEPS FOR A FLAGSHIP EVENT STEP 4 Do! FIND A SUITABLE BUILDING: Discuss No Elevators Day with building management and/or the building owner. Learn about acceptable signage and the parameters/restrictions. Consider any maintenance issues that may need to be addressed before hanging up the posters. CHECK STAIRS: Assess the condition of your stairs. Ensure that your stairwell is clean and well lit and safe. ANNOUNCE THE INITIATIVE: Hang encouraging posters near elevators and stairs and motivational posters inside the buildings COMMUNICATE THE GOAL OF NO ELEVATORS DAY – TO PARTICIPANTS, MEDIA & PARTNERS: Find a champion to lead the no elevators day initiative. Place people where they can encourage others to join the No Elevators Day initiative. Ensure that individuals who can not take the stairs are not made to feel ashamed! https://no-elevators-day.nowwemove.com/
  14. 14. 2 MONTHS BEFORE STEP 5 PR ANNOUNCE THE EVENT TO ATTRACT PARTNERS TO JOIN Seb Dance, British MEP, EU Parliament https://no-elevators-day.nowwemove.com/
  15. 15. 1 MONTH BEFORE STEP 5 PR DISTRIBUTE INVITATIONS AND PRESS RELEASES Florence Schelling, Olympic Athlete, Ice Hockey, 2006, ‘10, ‘14, ‘18 https://no-elevators-day.nowwemove.com/
  16. 16. 1 WEEK BEFORE STEP 5 PR WRAP UP THE SITUATION: Distribute a press release on the official patron, and the number of companies and institutions which will participate a week before the event. Invite media to one particular venue to see the patron (e.g. sealing an elevator) Distribute a press release on site Enrich the media event with any localized elements: • Volunteers climbing the highest building in the city – give some small awards (opportunity for sponsorship) • Official speeches from opinion leaders on the importance of physical activity • Promoters giving leaflets out at trade centres • People signing an online resolution to climb at least 100 steps a day or 10 000 steps a year, or others, if appropriate https://no-elevators-day.nowwemove.com/
  17. 17. A F T E R DISTRIBUTE A PRESS RELEASE WITH A SUMMARY OF THE NATIONAL PARTICIPATION, IF APPROPRIATE. PICK THE BEST PICTURES TO SHARE WITH YOUR MEDIA PARTNERS. POINT OUT THE KEY MESSAGES YOU WOULD LIKE TO CONVEY! SHARE YOUR PICTURES AND FEEDBACK WITH US, WE WOULD LOVE TO PROMOTE YOUR EVENTS. STEP 5 PR https://no-elevators-day.nowwemove.com/
  18. 18. ENJOY! STEP 6 HAVE FUN! No Elevators Day is a positive, enjoyable and inclusive initiative. The goal is to creatively promote physical activity and to show how easy it is to adapt to a more active lifestyle by simply taking the stairs. Familles Rurales Pays de la Loire, France https://no-elevators-day.nowwemove.com/
  19. 19. Invitation templates for institutions, companies, associations, patrons – translated into your language Announcing press release Event press release PR guidelines – including advice on how to attract local participants Q&A – for media interaction ONLINE TOOLS: • Landing page and registration module • Free and editable visuals • Hashtags • On-line push advertisement • HTML banners RESOURCES https://no-elevators-day.nowwemove.com/
  20. 20. ADDITIONAL RESOURCES Download materials from the no elevators day website: NO-ELEVATORS-DAY.NOWWEMOVE.COM THE TOOLKIT INCLUDES: - sticker designs - branded sealing tape designs - infographic designs - poster designs - t-shirt designs Mogens Kirkeby, ISCA President, and Vladimir Manka, MEP, EU Parliament https://no-elevators-day.nowwemove.com/
  21. 21. FEBRUARY GET IN TOUCH WITH YOUR NATIONAL COORDINATOR OR ISCA TEAM DEVELOP KEY PR DOCUMENTS START WORK ON BRANDING AND PRODUCTION ELEMENTS, MATERIALS, MESSAGES, MECHANICS OF INVITING PARTICIPANTS, ETC. MARCH ACTIVATE LOCAL INVITATION PROCESS AND LOCAL MEDIA RELATIONS PLAN THE EVENTS ENCOURAGE PARTICIPANTS ACTIVATE SOCIAL MEDIA TOOLS DOWNLOAD MATERIALS APRIL FINALISE EVENT DETAILS ACTIVE MEDIA RELATIONS ORGANISE EVENT ON 24.04.2019 SHARE YOUR ACTIONS ON SOCIAL MEDIA HAVE FUN! INDICATIVE TIMELINE https://no-elevators-day.nowwemove.com/
  22. 22. https://no-elevators-day.nowwemove.com/

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