SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
No Elevators Day is all about incorporating physical activity
into your busy day. We want to get as many people involved
as possible, and by people we mean everybody, regardless of
their age, physical ability or fitness level.
For the simple reason that climbing the stairs is not possible
for everybody, we have also created alternative ways to be
active while still be able to use the elevator, so everyone can
be part of No Elevators Day!
Find out more in our online Ressource-Hub on our Website!
THIS YEAR WE NEED YOUR
SUPPORT AGAIN TO KEEP
NO ELEVATORS DAY
2015 2016 2017 2018 2019
STUNT IN THE
NO ELEVATORS DAY
IN LATIN AMERICA
MENTIONS AND MORE
THAN HALF A MILLION
PEOPLE INVOLVED IN
1st GLOBAL NO ELEVATORS DAY
VIDEO SUPPORT FROM THE
FOR HEALTH AND FOOD SAFETY
32 COUNTRIES ALL
AROUND THE WORLD
2.5 MILLION IMPRESSIONS
OF #NOELEVATORSDAY and
It is a simple way for busy people to make small steps towards a more
physically active lifestyle by taking the stairs instead of the elevator.
Organise No elevators Day activities on 24.04.2019 or within the same
It can be country-specific and customised to individual needs.
Events with lots of social media content contribute to a more active world!
Jo Leinen, German MEP, EU Parliament
• Use #NoElevatorsDay hashtag and spread the word.
• Encourage people in your network to participate and choose the stairs
instead of the elevator/escalator.
• Use sealing tape on/near elevators based on individual need.
• Stick funny messages on the doors and stairs.
• Hand out flyers with a list of benefits of stair-climbing.
• Organise walking or stair-climbing events.
• Get inspired by our ressource-hub to gamify your event or learn how to
fundraise for a cause of your choice.
• Use #TakeTheStairs, encourage people with motivational messages to
keep taking the stairs.
Public Metro Station, Copenhagen,Denmark
TO RAISE AWARENESS OF THE IMPORTANCE OF PHYSICAL ACTIVITY
AND HOW EASY IT IS TO MAKE THE FIRST STEP TOWARDS A MORE
Vilnius Municipality, Lithuania
It’s easy to have more physical activity in our everyday lives:
“LOOK AROUND AND FIND YOUR MOVE, DESPITE YOUR
Physical activity is important both for your personal life and for our
“REGULAR PHYSICAL ACTIVITY HELPS PEOPLE TO BE
HEALTHIER AND DECREASES HEALTHCARE COSTS ACROSS
Be part of a global effort to support healthy lifestyles by joining NWM
“IT’S EASY TO JOIN!”
Encouraging physical activity across the Globe needs proper policies
and cross-sectoral approach:
“SHOW THAT YOU ARE PART OF THIS GLOBAL MOVEMENT!“
Ministry of Finances, Latvia
A C T I O N P L A N
No Elevators Day
in your country, office, school,
STEP 1 Decide
Ministry Of Health
Mayor, Your Boss, People
With Influence that Could
Join the Call For Action and
Health and Patient
STEP 2 Map your partners
Association Of Municipalities in
National / Local Media for
Companies and other
EVENT IN ADVANCE
STEP 3 Promote
ORGANISE A PRESS-CONFERENCE:
Invite stakeholders and journalists. Speak about the benefits of physical
ANNOUNCEMENT ON YOUR WEBSITE AND IN SOCIAL MEDIA:
Ask people to join in.
DISTRIBUTE INVITATIONS AND A PRESS RELEASE:
Well in advance.
Jeroen Lenaers, Dutch MEP, EU Parliament
STEP 3 Promote
Use The Movement Pills Box:
Create attention and increase visibility
Use No Elevators Day Resources:
Share the campaign and invite people to take the stairs
STEP 4 Do!
Closing elevators with sealing tape
Sticking funny messages on the doors
Handing out flyers with key facts about the benefits
Organise special actions around elevators and
stairs in public buildings
Set up healthy challenges for your communities
ALL ACTIVITIES UNDER THE
NO ELEVATORS DAY TITLE ARE
VOLUNTARY AND SHOULD TAKE
REQUIREMENTS FOR PEOPLE
WITH DISABILITIES AND
FOR A FLAGSHIP
STEP 4 Do!
FIND A SUITABLE BUILDING:
Discuss No Elevators Day with building management and/or the building owner.
Learn about acceptable signage and the parameters/restrictions.
Consider any maintenance issues that may need to be addressed before hanging up the posters.
Assess the condition of your stairs.
Ensure that your stairwell is clean and well lit and safe.
ANNOUNCE THE INITIATIVE:
Hang encouraging posters near elevators and stairs and motivational posters inside the buildings
COMMUNICATE THE GOAL OF NO ELEVATORS DAY – TO PARTICIPANTS, MEDIA & PARTNERS:
Find a champion to lead the no elevators day initiative.
Place people where they can encourage others to join the No Elevators Day initiative.
Ensure that individuals who can not take the stairs are not made to feel ashamed!
2 MONTHS BEFORE
STEP 5 PR
ANNOUNCE THE EVENT
TO ATTRACT PARTNERS TO JOIN
Seb Dance, British MEP, EU Parliament
1 WEEK BEFORE
STEP 5 PR
WRAP UP THE SITUATION:
Distribute a press release on the official patron, and the number of companies and institutions which
will participate a week before the event.
Invite media to one particular venue to see the patron (e.g. sealing an elevator)
Distribute a press release on site
Enrich the media event with any localized elements:
• Volunteers climbing the highest building in the city – give some small awards (opportunity for
• Official speeches from opinion leaders on the importance of physical activity
• Promoters giving leaflets out at trade centres
• People signing an online resolution to climb at least 100 steps a day or 10 000 steps a year, or
others, if appropriate
A F T E R
DISTRIBUTE A PRESS RELEASE WITH A SUMMARY OF
THE NATIONAL PARTICIPATION, IF APPROPRIATE.
PICK THE BEST PICTURES TO SHARE WITH YOUR MEDIA PARTNERS.
POINT OUT THE KEY MESSAGES YOU WOULD LIKE TO CONVEY!
SHARE YOUR PICTURES AND FEEDBACK WITH US, WE WOULD LOVE
TO PROMOTE YOUR EVENTS.
STEP 5 PR
STEP 6 HAVE FUN!
No Elevators Day is a positive,
enjoyable and inclusive initiative.
The goal is to creatively promote
physical activity and to show how
easy it is to adapt to a more active
lifestyle by simply taking the stairs.
Familles Rurales Pays de la Loire, France
Invitation templates for institutions, companies, associations, patrons – translated
into your language
Announcing press release
Event press release
PR guidelines – including advice on how to attract local participants
Q&A – for media interaction
• Landing page and registration module
• Free and editable visuals
• On-line push advertisement
• HTML banners
Download materials from the no elevators day website:
THE TOOLKIT INCLUDES:
- sticker designs
- branded sealing tape designs
- infographic designs
- poster designs
- t-shirt designs
Mogens Kirkeby, ISCA President, and Vladimir Manka, MEP, EU Parliament
GET IN TOUCH WITH YOUR
NATIONAL COORDINATOR OR
DEVELOP KEY PR DOCUMENTS
START WORK ON BRANDING AND
MESSAGES, MECHANICS OF
INVITING PARTICIPANTS, ETC.
ACTIVATE LOCAL INVITATION
PROCESS AND LOCAL MEDIA
PLAN THE EVENTS
ACTIVATE SOCIAL MEDIA TOOLS
FINALISE EVENT DETAILS
ACTIVE MEDIA RELATIONS
ORGANISE EVENT ON 24.04.2019
SHARE YOUR ACTIONS ON SOCIAL