Hustle Inc proposes launching Mofaya drinks in rural KwaZulu-Natal by setting up a micro-distributor network and producing branded content. They will promote Mofaya for free to introduce it in Harry Gwala district. Hustle Inc will recruit micro-distributors and regional influencers to distribute and promote Mofaya. They suggest expanding into sports drinks by partnering with bodybuilder Vusi Njisane to promote a Mofaya sports drink. Hustle Inc believes this will help diversify Mofaya's product range and access new markets in rural areas and the sports industry.

1. Re:Think. Re:Design.
Hustle Inc
Bringing Mofaya to Rural Markets

2. HOLA!
I am Mdledle, Founder of Hustle Inc
In this presentation, we talk about
possibilities for Mofaya in rural
markets - specifically, in Harry Gwala

3. “I have always been of the view
that we needed to have a
demand-focused business,
rather than a supply-focused
business”
- Brian Joffe, Bidvest

4. Talking Points
1. Company Profile
2. Purpose of Presentation
3. Overview of Harry Gwala
4. Mofaya Regional Launch Campaign
5. Regional Influencer Network
6. Micro-Distributors
7. Sports Drink Category

5. 1. Company Profile

6. Company Profile: Hustle Inc
Hustle Inc is a entertainment and lifestyle
experience management company.
We collaborate with clients to create
emotional brand experiences that increase
customer brand awareness and affinity.

7. 2. Purpose of
Presentation

8. Our Proposition to Mofaya
Hustle Inc is offering to work collaboratively
with Mofaya to:
1. Launch Mofaya in Harry Gwala (KZN)
2. Set Up a Regional Micro Distributor
Network in Harry Gwala
3. Produce localised Branded
Entertainment Content for the Harry
Gwala market.
We will promote Mofaya for FREE!!

9. Why We are Contacting Mofaya
Mofaya
Beverage
Company
Regional
Distributors
Micro
Distributors
We would like to meet to discuss the possibility of
designing an innovative distribution model in
Harry Gwala that provides opportunities for
micro distributors

10. 3. Overview of Harry
Gwala

11. Map of Harry Gwala
Harry Gwala is
situated in South-
Eastern KwaZulu-
Natal

12. 461,420Population of Harry Gwala
o

13. R29,400Average household income in urban centres
71%Population under 35 years
24Median age

14. 4. Mofaya
Regional Launch
Campaign
#Skhathele

15. Mofaya #Sikhathele
The Aim of Campaign
Activate, Inspire & Inform the people of
Harry Gwala District of Mofaya’s plans to
enter the regional beverage market:
› Mobilise potential micro distributors of
Mofaya beverage products in Harry
Gwala
› Set up distribution hubs in 5 local
municipalities in Harry Gwala District

16. Mofaya #Sikhathele
Campaign Objectives
› Mobilising aspiring entrepreneurs behind
Mofaya’s entrepreneurial
opportunities
› Highlight the inclusive business model
adopted by Mofaya Beverage Company
› Provide information on how to become
become part of Mofaya distributor
network

17. Mofaya #Sikhathele
Changing the Narrative
Micro distribution opportunities to be
opened for SMEs
› Community benefiting directly from
black consumer value chains - as
opposed to being pure consumers
› Distribution opportunities that are
accessible to the smallest guy

18. 5. Regional
Influencer Network

19. Aggressive Storytelling
Hustle Inc, working with our entertainment
& lifestyle events management clients and
partners, will collaborate with regional
creatives in the areas of visual, music and
performance arts, and sports to create
branded entertainment content that
consumers can connect emotionally with.

20. Regional Influencer Network
Hustle Inc, wants to set up a regional
influencer network.
Immediately after launching the energy
drink, Hustle Inc will focus on promoting the
Mofaya sports drink.
Our regional influencer network will be an
integral part of content creation strategy
going forward.

21. Hustle Inc will design, produce
and publish Mofaya branded
entertainment content for the Harry
Gwala District market.
Our goal to break Mofaya into a
the top 5 in the energy and sports
drink product categories in three
years.
Place your screenshot here
Branded Content
Publishing

22. 6. Micro Distributors

23. We see Micro
Distributors as
an opportunity
We believe setting up a
regional micro
distributor network will
provide Mofaya with a
competitive advantage
over its competitors.

24. Three-Level Distribution Model
Regional
Distributors
Mofaya
Beverage
Company
Micro
Distributors
❖ Submit orders
❖ Manage Micro
Distributors
❖ Conduct regional
marketing &
Promotions
❖ Submit Reports
to Mofaya Team
❖ Processing of
orders
❖ Marketing support
& guidelines
❖ Oversight of
regional
distributors
❖ Last Mile Delivery
❖ Distribution &
Installation of Point-
of-Sale display &
promotional
materials
❖ Merchandising
services

25. Place your screenshot hereTo make the ordering,
merchandising and
other supply chain
processes more
efficient, orders will
be processed
digitally.
Micro
Distributors

26. 7. Mofaya Sports
Drink
Exploring Possibilities

27. Mofaya Sports Drink: Possibilities
Vusumzi Njisane
1st Black SA IFBB Champ 2011
7th World Championship 2011
15th Arnold Ameteur Classic
Europe 2012
Bio
Vusi “The Bulldozer” has
expressed an interest in
collaborating with Hustle Inc in
promoting the sports drink.

28. Mofaya Sports Drink: Possibilities

29. Mofaya Sports Drink: Possibilities
Brand Extension
› The greatest value in
collaborating with Vusi is
that he is a well-recognised,
PRO athlete in Africa.
› Furthermore, he has
considerable influence
amongst professional
trainers, & in the fitness
industry in general
› The Mofaya Sports Drink and
BullDozer brands are
complimentary
Category Diversification
› We recognise the high levels
of competition within the SA’
s energy drink market
› We believe the sports drink
market presents a compelling
category diversification
opportunity
› Within the sports category,
there is a much larger
addressable market
› i.e.Other sporting codes

30. Place your screenshot here
Through our partnership with
Vusi, we will be periodically
producing and publishing
fitness, diet & lifestyle and
other fitness related content.
All content will be distributed
by Hustle Inc.
Mofaya Sports Drink

31. 8. In Conclusion...

32. Conclusion
As a startup, we are committed to working
with other disruptive startups as a way to
build our own brand.
Hustle Inc values the disruptive attitude of
the Mofaya Beverage Company.
For us, it would be a great honour to work
alongside the Mofaya team.

33. ENKOSI!
To Set up a Meeting
Contact: Mdledle, Hustle Inc, Executive
C: 072 293 5686
E : zupi.info@gmail.com