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Advancing Products with Proven Science
    NMR News: Volume 3, Issue 5, May 2010



           NMR Offers Food and Ingredient Companies Powerful
          Technical Writing & Clinical Trials to Maximize Sales and
                           Differentiate Products

    Over the years, Nutraceutical Medical Research (NMR) has developed world-class expertise in

    proving efficacy and safety using evidence-based approaches, and producing publishable medical

    literature for the dietary supplement, ingredient and nutraceutical industries. In 2010, NMR has

    expanded their reach to include the food and beverage industries.



      Benefits of Evidence-Based
        Research in Summary

                        EVIDENCE-
BENEFITS                  BASED
                                           EVIDENCE-BASED RESEARCH
                        RESEARCH
                                           As food and beverage claims must be “truthful and not
Builds credibility
                                           misleading,” working with an experienced contract (clinical)
Differentiates from
competitors                                research organization, like NMR, is important to ensure that
Educates potential
customers                                  your claims are substantiated by competent and reliable
Enhances product
                                           scientific evidence. Focusing on all food/beverage categories
awareness
Establishes market                         (including conventional, functional and novel) and functional
leadership &
competitive
                                           food ingredients, NMR can help you differentiate your
positioning
                                                       1
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


products or simply substantiate your claims by performing proprietary clinical studies, and evaluating

the safety and efficacy of individual ingredients or whole food.


NMR can perform the following:

   □    Design, conduct, and write reports for animal and human            Benefits of Evidence-Based
                                                                             Research in Summary
       clinical studies                                                                      EVIDENCE-
                                                                   BENEFITS                    BASED
   □ Investigational New Drug (IND) and New Dietary                                          RESEARCH

       Ingredient (NDI) submission                                 Generates sales leads

   □ Clinical Dossiers and Safety Monographs that                  Increases trust and
                                                                   loyalty
       highlight:                                                  Recognized as
                                                                   “competent and
              Active constituents                                 reliable scientific
                                                                   evidence
              Mechanisms of action                                Refines health claim
                                                                   wording
              Recent clinical data and ongoing trials             Results can be
                                                                   published
              Recent scientific data                              Show efficacy of your
                                                                   ingredient(s) and/or
              Research hypotheses                                 whole food(s)

              Safety recommendations




                                                    2
Advancing Products with Proven Science
   NMR News: Volume 3, Issue 5, May 2010



    Benefits of Scientific & Technical
          Writing in Summary

                         SCIENTIFIC &      SCIENTIFIC & TECHNICAL WRITING
BENEFITS                  TECHNICAL
                           WRITING
                                           For a competitive edge and increased sales revenue, NMR

Builds credibility                         can produce well-written scientific/technical literature for

                                           foods and beverages. Utilizing literature reviews, white

Differentiates from                        papers, recent clinical studies and other technical reports,
competitors
                                           NMR’s talented medical writing team will write product

Educates potential                         specification guides to target all audiences including
customers
                                           consumers, retail buyers, professionals/decision-makers,

Enhances product                           medical and scientific communities. These will detail:
awareness


Establishes market
leadership &                                           □ Biological/chemical/physical properties of
competitive
positioning                                               ingredients (including shelf-life)

                                                       □ Components of food and/or compounds in
Generates sales leads
                                                          ingredients

                                                       □ Dietary Reference Intakes
Increases trust and
loyalty
                                                       □ FDA, GRAS or NDI status

                                                   3
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


         □ Food Applications

         □ Formulation, Manufacturing and Purification Processes

         □ Functional and health benefits

         □ Nutritional specifications

         □ State permissible health claims

         □ Include a comprehensive list of verifiable references




                                                4
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


BENEFITS

What are the benefits of scientific/technical writing for food/ingredient products?

   1. Reach consumers and decision-makers
      Consumers are looking for companies to provide them with up-to-date, relevant and easily
      understood information. They also want to be reassured that the product does what it purports
      to do. This will empower your consumer audience to make the best and most informed
      decisions about their health.

       Like consumers, decision-makers will value highly-detailed information found in a technical
       paper than an over-simplified version because they will find it lending to the credibility of the
       overall product effectiveness. Technical papers attract customers.

   2. Educate Your Potential Customers
      Technical papers will help potential customers decide if a product will meet their needs. With
      technical papers, it is much easier to persuade buyers and influence their buying behavior.

   3. Enhances Product Awareness & Generate Sales Leads
      Consumers and decision-makers will value the information in a technical paper, so they will be
      much more likely to purchase the product they are already aware of and educated about.
      Technical white papers also serve as a powerful sales support tool.

   4. Establishes credibility
      The information contained in a technical white paper will be perceived by its reader(s) to be
      well-researched and give validation and support to the benefits and claims stated in the paper.

   5. Marketplace Leadership, Differentiation & Competitive Positioning
      A highly detailed and technical paper focusing on scientific attributes and health benefits will
      create value in the minds of your customers, because the information will be perceived as

                                                    5
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


       meaningful and credible. This will, in turn, attract new customers, repeat purchases and
       loyalty.


What are the benefits of doing evidence-based research?

   1. Builds credibility
   2. Clinical trials are recognized as the “substantiation standard” for competent and reliable
      scientific evidence
   3. Differentiates from competition
   4. Helps to refine health claim wording
   5. Increases trust and loyalty among customers
   6. Provides the source of information by which consumers learn about product attributes and
      benefits
   7. Results can be published in peer-reviewed journals
   8. Show efficacy of your ingredient(s) and/or whole food(s).




                                                  6
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


BENEFITS IN SUMMARY

                                                          EVIDENCE-BASED
                                SCIENTIFIC/TECHNICAL
BENEFITS                                               RESEARCH (i.e. in the form
                                      WRITING
                                                            of clinical trials)

Builds credibility

Differentiates from
competitors

Educates potential customers

Enhances product awareness

Establishes market leadership
& competitive positioning

Generates sales leads

Increases trust and loyalty

Recognized as “competent and
reliable scientific evidence

Refines health claim wording

Results can be published

Show efficacy of your
ingredient(s) and/or whole
food(s)



                                           7
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010


About Nutraceutical Medical Research: We are a premiere contract research organization dedicated
to substantiating your product or ingredient claims and efficacy with clinical research. We provide
medical writing services which include product brochures, literature reviews and journal publication.

For foods and beverage companies specifically, we are here to help you/your team design and manage
clinical trials, write medical literature to support your claims and drive sales, or simply, comply with
FDA/FTC label and claim requirements, using documented science and evidence-based approaches.

Our goal is to partner with natural product, cosmeceutical, food, ingredient, and pharmaceutical
companies to help them establish efficacy and safety of their products using evidence-based
approaches.

Contact NMR at 1-914-220-8325 or email info@nutraceuticalmedicalresearch.com.




                                                   8
Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010




                                        9

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Food And Ingredient Article May 2010

  • 1. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 NMR Offers Food and Ingredient Companies Powerful Technical Writing & Clinical Trials to Maximize Sales and Differentiate Products Over the years, Nutraceutical Medical Research (NMR) has developed world-class expertise in proving efficacy and safety using evidence-based approaches, and producing publishable medical literature for the dietary supplement, ingredient and nutraceutical industries. In 2010, NMR has expanded their reach to include the food and beverage industries. Benefits of Evidence-Based Research in Summary EVIDENCE- BENEFITS BASED EVIDENCE-BASED RESEARCH RESEARCH As food and beverage claims must be “truthful and not Builds credibility misleading,” working with an experienced contract (clinical) Differentiates from competitors research organization, like NMR, is important to ensure that Educates potential customers your claims are substantiated by competent and reliable Enhances product scientific evidence. Focusing on all food/beverage categories awareness Establishes market (including conventional, functional and novel) and functional leadership & competitive food ingredients, NMR can help you differentiate your positioning 1
  • 2. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 products or simply substantiate your claims by performing proprietary clinical studies, and evaluating the safety and efficacy of individual ingredients or whole food. NMR can perform the following: □ Design, conduct, and write reports for animal and human Benefits of Evidence-Based Research in Summary clinical studies EVIDENCE- BENEFITS BASED □ Investigational New Drug (IND) and New Dietary RESEARCH Ingredient (NDI) submission Generates sales leads □ Clinical Dossiers and Safety Monographs that Increases trust and loyalty highlight: Recognized as “competent and  Active constituents reliable scientific evidence  Mechanisms of action Refines health claim wording  Recent clinical data and ongoing trials Results can be published  Recent scientific data Show efficacy of your ingredient(s) and/or  Research hypotheses whole food(s)  Safety recommendations 2
  • 3. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 Benefits of Scientific & Technical Writing in Summary SCIENTIFIC & SCIENTIFIC & TECHNICAL WRITING BENEFITS TECHNICAL WRITING For a competitive edge and increased sales revenue, NMR Builds credibility can produce well-written scientific/technical literature for foods and beverages. Utilizing literature reviews, white Differentiates from papers, recent clinical studies and other technical reports, competitors NMR’s talented medical writing team will write product Educates potential specification guides to target all audiences including customers consumers, retail buyers, professionals/decision-makers, Enhances product medical and scientific communities. These will detail: awareness Establishes market leadership & □ Biological/chemical/physical properties of competitive positioning ingredients (including shelf-life) □ Components of food and/or compounds in Generates sales leads ingredients □ Dietary Reference Intakes Increases trust and loyalty □ FDA, GRAS or NDI status 3
  • 4. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 □ Food Applications □ Formulation, Manufacturing and Purification Processes □ Functional and health benefits □ Nutritional specifications □ State permissible health claims □ Include a comprehensive list of verifiable references 4
  • 5. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 BENEFITS What are the benefits of scientific/technical writing for food/ingredient products? 1. Reach consumers and decision-makers Consumers are looking for companies to provide them with up-to-date, relevant and easily understood information. They also want to be reassured that the product does what it purports to do. This will empower your consumer audience to make the best and most informed decisions about their health. Like consumers, decision-makers will value highly-detailed information found in a technical paper than an over-simplified version because they will find it lending to the credibility of the overall product effectiveness. Technical papers attract customers. 2. Educate Your Potential Customers Technical papers will help potential customers decide if a product will meet their needs. With technical papers, it is much easier to persuade buyers and influence their buying behavior. 3. Enhances Product Awareness & Generate Sales Leads Consumers and decision-makers will value the information in a technical paper, so they will be much more likely to purchase the product they are already aware of and educated about. Technical white papers also serve as a powerful sales support tool. 4. Establishes credibility The information contained in a technical white paper will be perceived by its reader(s) to be well-researched and give validation and support to the benefits and claims stated in the paper. 5. Marketplace Leadership, Differentiation & Competitive Positioning A highly detailed and technical paper focusing on scientific attributes and health benefits will create value in the minds of your customers, because the information will be perceived as 5
  • 6. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 meaningful and credible. This will, in turn, attract new customers, repeat purchases and loyalty. What are the benefits of doing evidence-based research? 1. Builds credibility 2. Clinical trials are recognized as the “substantiation standard” for competent and reliable scientific evidence 3. Differentiates from competition 4. Helps to refine health claim wording 5. Increases trust and loyalty among customers 6. Provides the source of information by which consumers learn about product attributes and benefits 7. Results can be published in peer-reviewed journals 8. Show efficacy of your ingredient(s) and/or whole food(s). 6
  • 7. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 BENEFITS IN SUMMARY EVIDENCE-BASED SCIENTIFIC/TECHNICAL BENEFITS RESEARCH (i.e. in the form WRITING of clinical trials) Builds credibility Differentiates from competitors Educates potential customers Enhances product awareness Establishes market leadership & competitive positioning Generates sales leads Increases trust and loyalty Recognized as “competent and reliable scientific evidence Refines health claim wording Results can be published Show efficacy of your ingredient(s) and/or whole food(s) 7
  • 8. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 About Nutraceutical Medical Research: We are a premiere contract research organization dedicated to substantiating your product or ingredient claims and efficacy with clinical research. We provide medical writing services which include product brochures, literature reviews and journal publication. For foods and beverage companies specifically, we are here to help you/your team design and manage clinical trials, write medical literature to support your claims and drive sales, or simply, comply with FDA/FTC label and claim requirements, using documented science and evidence-based approaches. Our goal is to partner with natural product, cosmeceutical, food, ingredient, and pharmaceutical companies to help them establish efficacy and safety of their products using evidence-based approaches. Contact NMR at 1-914-220-8325 or email info@nutraceuticalmedicalresearch.com. 8
  • 9. Advancing Products with Proven Science NMR News: Volume 3, Issue 5, May 2010 9