www.erlang-solutions.com
Nicolas Vérité, Nÿco
nicolas.verite@erlang-solutions.com
nicolas.verite@gmail.com
@nyconyco
Krako...
www.erlang-solutions.com
If we all agree:
▸ Ice breaker 10 min
▸ Presentation 30 min
▸ Workshop 30 min
▸ Retrospective 30 ...
www.erlang-solutions.com
0.
Ice breaker
www.erlang-solutions.com
▸ Meet every single person
▸ Find 3 common points
▸ Extra-professional
In 10 minutes
www.erlang-solutions.com
▸ Round table
▸ 30 seconds per person
▸ ...
In 5 minutes
www.erlang-solutions.com
Selfie?
www.erlang-solutions.com
1.
Presentation
TopSol Playbook
www.erlang-solutions.com
No...
▸ Once upon a time...
▸ Novel
▸ Screenwriter
▸ Elevator pitch
Yes...
▸ Products & services
...
www.erlang-solutions.com
1.2 What is the TopSol Playbook name?
▸ Playbook
▹ Humble
▹ Simple
▹ Game
▹ Fun
▸ TopSol
▹ To
▹ t...
www.erlang-solutions.com
1.3 The TopSol Playbook recipes
▸ Basic story
▸ Expand the story
▸ Inspire people
▸ Shrink to val...
www.erlang-solutions.com
▸ Target
▸ Problem
▸ Solution
Basic story
www.erlang-solutions.com
▸ Target
▹ Who is it for?
▹ What types/roles of people?
▹ Personas? Profiles?
▸ Problem
▹ TRAP! N...
www.erlang-solutions.com
▸ Target
▹ Entrepreneurs, product people
▸ Problem
▹ Miscommunication
▹ Misalignment
▸ Solution
▹...
www.erlang-solutions.com
▸ Target
▹ Empathy
▸ Problem
▹ Consequences
▸ Solution
▹ Benefits
Expand the story
www.erlang-solutions.com
▸ Target: Empathy
▹ What do they live every day/month?
▹ What do they need/want?
▹ Walk in their ...
www.erlang-solutions.com
▸ Target: Empathy
▹ Want consistency
▹ No surprise
▸ Problem: Consequences
▹ Silos
▹ Conflicts
▹ ...
www.erlang-solutions.com
Context
▸ Target
▹ Empathy
▸ Problem
▹ Consequences
▸ Solution
▹ Benefits
Why
Inspire people
www.erlang-solutions.com
Context
▸ In what environment does the
target evolve?
▸ Location? Sector? History?
Why
▸ Change t...
www.erlang-solutions.com
Context
▸ Startup, scaleup
▸ Product and/or service
▸ Multiple teams, people
▸ So many goals
Why
...
www.erlang-solutions.com
▸ One liner, 7 seconds
▸ KISS: Keep It Simple, Stupid
Shrink to value proposition
www.erlang-solutions.com
▸ One liner, 7 seconds
▹ Target? Problem? Solution?
▹ Empathy? Impact?
▹ Benefits? Why?
▸ KISS: K...
www.erlang-solutions.com
Product Story Telling
Story Telling for Product people
Clean and fast Story Telling for your star...
www.erlang-solutions.com
Context
▸ Target
▹ Empathy
▸ Problem
▹ Consequences
▸ Solution
▹ Benefits
Why
Mix & match
Re-orde...
www.erlang-solutions.com
Standing on shoulders of giants
▸ Lean Canvas
▸ Why, how, what
▸ Monomyth, Hero’s journey
1.4 Sou...
www.erlang-solutions.com
▸ Agile
▹ Epics, themes, not User Stories
▸ Lean Startup
▹ Value prop, landing page, confirm
vs i...
www.erlang-solutions.com
▸ The story of the TopSol Playbook
1.6 Let’s try
www.erlang-solutions.com
▸ Startup, scaleup
▸ Product and/or service
Environment
Context
www.erlang-solutions.com
▸ Product creators
▹ Product Owners
▹ Scrum Masters
▹ Developers
▹ Business analysts
▹ Business d...
www.erlang-solutions.com
▸ Sync & align
▹ Devs
▹ QA
▹ Mkt
▸ Coherence, consistency
▸ No surprise
Need, want
Empathy
www.erlang-solutions.com
▸ Too different
▹ Job
▹ Goal
▹ Message
▹ Language
▹ Methods
▹ Principles
▹ Philosophies
There are...
www.erlang-solutions.com
▸ Silos & interfaces
▸ Conflicts
▸ Broken outcome
Consequences
Consequences
www.erlang-solutions.com
▸ Story telling
▸ Recipes
▸ Flexibility & adaptabiliy
▸ Like pieces of a puzzle
Why not?
Solution
www.erlang-solutions.com
▸ Easy
▸ Simple
▸ Rapid
▸ Flexible
▸ Common language
▸ Alignement
Awesomeness
Benefits
www.erlang-solutions.com
▸ Better place
▸ Fluidify & accelerate
▸ Lower boundaries
▸ Fun
Communication
Why? Change the wor...
www.erlang-solutions.com
Story telling
for product people
Value proposition
www.erlang-solutions.com
Once upon a time...
▸ Snow White
▹ Young, naive beauty
▸ Queen, jealous
▹ Poisonous apple
▸ Charm...
www.erlang-solutions.com
1.9 Let’s try YOUR STORIES
www.erlang-solutions.com
2.
Workshop
Practice, challenge
www.erlang-solutions.com
3 rounds
▸ Basic 05 min
▸ Elaborate 10 min
▸ Complete 20 min
www.erlang-solutions.com
1st round: basic - 5 min
▸ Target
▸ Problem Love++
▸ Solution Keep it low
Warm up
Fast
www.erlang-solutions.com
2nd round: elaborate - 10 min
▸ Target
▹ Empathy
▸ Problem
▹ Consequences
▸ Solution
▹ Benefits
www.erlang-solutions.com
Context
▸ Target
▹ Empathy
▸ Problem
▹ Consequences
▸ Solution
▹ Benefits
Why
3rd round: complete...
www.erlang-solutions.com
3.
Retrospective
www.erlang-solutions.com
Retrospective
▸ MAD
▹ What I hated
▸ SAD
▹ What I suggest to improve
▸ GLAD
▹ What I like
www.erlang-solutions.com
Takeaways?
▸ What did I learn today?
▸ What will I apply tomorrow?
www.erlang-solutions.com
4.
Homework
www.erlang-solutions.com
DONE
▸ Learning
▸ Applying
▸ Warm reaction
TODO
▸ Cold thinking this week
▸ Apply & experiment!
▸...
www.erlang-solutions.com
Selfie?
www.erlang-solutions.com
5.
Thank you
Nicolas Vérité, Nÿco
nicolas.verite@erlang-solutions.com
nicolas.verite@gmail.com
@n...
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2017 08-01 workshop- product story telling (top sol playbook), krakow

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Story Telling technique and workshop, for teams, entrepreneurs, product people, agile practitioners, UX designers and researchers, marketing persons, design thinkers, lean startuppers

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2017 08-01 workshop- product story telling (top sol playbook), krakow

  1. 1. www.erlang-solutions.com Nicolas Vérité, Nÿco nicolas.verite@erlang-solutions.com nicolas.verite@gmail.com @nyconyco Krakow, Tue 1st August Story telling for Product People! (TopSol Playbook)
  2. 2. www.erlang-solutions.com If we all agree: ▸ Ice breaker 10 min ▸ Presentation 30 min ▸ Workshop 30 min ▸ Retrospective 30 min If we all agree: ▸ Self-discipline ▸ Focus, focus, focus ▸ Merciless benevolence WARNING: dense! Planning?
  3. 3. www.erlang-solutions.com 0. Ice breaker
  4. 4. www.erlang-solutions.com ▸ Meet every single person ▸ Find 3 common points ▸ Extra-professional In 10 minutes
  5. 5. www.erlang-solutions.com ▸ Round table ▸ 30 seconds per person ▸ ... In 5 minutes
  6. 6. www.erlang-solutions.com Selfie?
  7. 7. www.erlang-solutions.com 1. Presentation TopSol Playbook
  8. 8. www.erlang-solutions.com No... ▸ Once upon a time... ▸ Novel ▸ Screenwriter ▸ Elevator pitch Yes... ▸ Products & services ▸ Startup & corporate ▸ Non-profit ▸ Spirit: lean & agile Not too disappointed? 1.1 Expectations...
  9. 9. www.erlang-solutions.com 1.2 What is the TopSol Playbook name? ▸ Playbook ▹ Humble ▹ Simple ▹ Game ▹ Fun ▸ TopSol ▹ To ▹ to: (target) ▹ P ▹ Problem ▹ Sol ▹ Solution
  10. 10. www.erlang-solutions.com 1.3 The TopSol Playbook recipes ▸ Basic story ▸ Expand the story ▸ Inspire people ▸ Shrink to value proposition
  11. 11. www.erlang-solutions.com ▸ Target ▸ Problem ▸ Solution Basic story
  12. 12. www.erlang-solutions.com ▸ Target ▹ Who is it for? ▹ What types/roles of people? ▹ Personas? Profiles? ▸ Problem ▹ TRAP! NOT the lack of solution ▹ Spend most time here ▹ Problem shaping ▸ Solution ▹ Spend less time here ▹ Spend less time here ▹ Spend less time here (trust me) Basic story: detailed items
  13. 13. www.erlang-solutions.com ▸ Target ▹ Entrepreneurs, product people ▸ Problem ▹ Miscommunication ▹ Misalignment ▸ Solution ▹ Recipes for story telling Basic story: example with TopSol Playbook
  14. 14. www.erlang-solutions.com ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Expand the story
  15. 15. www.erlang-solutions.com ▸ Target: Empathy ▹ What do they live every day/month? ▹ What do they need/want? ▹ Walk in their shoes ▸ Problem: Consequences ▹ Impact of this problem on their life ▹ NOT the problem ▸ Solution: Benefits ▹ Harder, better, faster, stronger ▹ Numbers? Facts? Expand the story: detailed items
  16. 16. www.erlang-solutions.com ▸ Target: Empathy ▹ Want consistency ▹ No surprise ▸ Problem: Consequences ▹ Silos ▹ Conflicts ▹ Low quality ▸ Solution: Benefits ▹ Easy ▹ Simple ▹ Fast ▹ Flexible Expand the story: example with TopSol Playbook
  17. 17. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why Inspire people
  18. 18. www.erlang-solutions.com Context ▸ In what environment does the target evolve? ▸ Location? Sector? History? Why ▸ Change the world ▸ Mission: ▹ Self ▹ Team ▹ Organisation Inspire people: detailed items
  19. 19. www.erlang-solutions.com Context ▸ Startup, scaleup ▸ Product and/or service ▸ Multiple teams, people ▸ So many goals Why ▸ Make communication a better place ▸ Fluidify & accelerate ▸ Lower boundaries ▸ Fun Inspire people: example with TopSol Playbook
  20. 20. www.erlang-solutions.com ▸ One liner, 7 seconds ▸ KISS: Keep It Simple, Stupid Shrink to value proposition
  21. 21. www.erlang-solutions.com ▸ One liner, 7 seconds ▹ Target? Problem? Solution? ▹ Empathy? Impact? ▹ Benefits? Why? ▸ KISS: Keep It Simple, Stupid ▹ Remove everything ▹ Keep nothing ▹ Add only the absolute necessity Read it aloud, twice Not a punchline! Dynamic! (pitch and adapt, A/B testing) Shrink to value proposition: detailed items
  22. 22. www.erlang-solutions.com Product Story Telling Story Telling for Product people Clean and fast Story Telling for your startup Get your message right! Structured set of recipes for Story Telling Shrink to value proposition: example with TopSol Playbook
  23. 23. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why Mix & match Re-order Add magic Summary?
  24. 24. www.erlang-solutions.com Standing on shoulders of giants ▸ Lean Canvas ▸ Why, how, what ▸ Monomyth, Hero’s journey 1.4 Sources of inspiration
  25. 25. www.erlang-solutions.com ▸ Agile ▹ Epics, themes, not User Stories ▸ Lean Startup ▹ Value prop, landing page, confirm vs invalidate ▸ Design Thinking & Design Sprints ▹ Empathy, ideation ▸ UX research & strategy ▹ Understanding, exploration, testing, briefing ▸ CX, customer success ▹ Onboarding, retention, co-creation ▸ Sales ▹ Empathy, alignment, fit 1.5 Application to various approaches
  26. 26. www.erlang-solutions.com ▸ The story of the TopSol Playbook 1.6 Let’s try
  27. 27. www.erlang-solutions.com ▸ Startup, scaleup ▸ Product and/or service Environment Context
  28. 28. www.erlang-solutions.com ▸ Product creators ▹ Product Owners ▹ Scrum Masters ▹ Developers ▹ Business analysts ▹ Business developers ▹ QA ▹ UX designers ▸ Sales ▸ Marketing ▸ Management For Target
  29. 29. www.erlang-solutions.com ▸ Sync & align ▹ Devs ▹ QA ▹ Mkt ▸ Coherence, consistency ▸ No surprise Need, want Empathy
  30. 30. www.erlang-solutions.com ▸ Too different ▹ Job ▹ Goal ▹ Message ▹ Language ▹ Methods ▹ Principles ▹ Philosophies There are some issues... Problem
  31. 31. www.erlang-solutions.com ▸ Silos & interfaces ▸ Conflicts ▸ Broken outcome Consequences Consequences
  32. 32. www.erlang-solutions.com ▸ Story telling ▸ Recipes ▸ Flexibility & adaptabiliy ▸ Like pieces of a puzzle Why not? Solution
  33. 33. www.erlang-solutions.com ▸ Easy ▸ Simple ▸ Rapid ▸ Flexible ▸ Common language ▸ Alignement Awesomeness Benefits
  34. 34. www.erlang-solutions.com ▸ Better place ▸ Fluidify & accelerate ▸ Lower boundaries ▸ Fun Communication Why? Change the world
  35. 35. www.erlang-solutions.com Story telling for product people Value proposition
  36. 36. www.erlang-solutions.com Once upon a time... ▸ Snow White ▹ Young, naive beauty ▸ Queen, jealous ▹ Poisonous apple ▸ Charming prince ▹ They lived happily ever after Villainy brings you nothing 1.7 Let’s try ANOTHER story
  37. 37. www.erlang-solutions.com 1.9 Let’s try YOUR STORIES
  38. 38. www.erlang-solutions.com 2. Workshop Practice, challenge
  39. 39. www.erlang-solutions.com 3 rounds ▸ Basic 05 min ▸ Elaborate 10 min ▸ Complete 20 min
  40. 40. www.erlang-solutions.com 1st round: basic - 5 min ▸ Target ▸ Problem Love++ ▸ Solution Keep it low Warm up Fast
  41. 41. www.erlang-solutions.com 2nd round: elaborate - 10 min ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits
  42. 42. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why 3rd round: complete - 20 min
  43. 43. www.erlang-solutions.com 3. Retrospective
  44. 44. www.erlang-solutions.com Retrospective ▸ MAD ▹ What I hated ▸ SAD ▹ What I suggest to improve ▸ GLAD ▹ What I like
  45. 45. www.erlang-solutions.com Takeaways? ▸ What did I learn today? ▸ What will I apply tomorrow?
  46. 46. www.erlang-solutions.com 4. Homework
  47. 47. www.erlang-solutions.com DONE ▸ Learning ▸ Applying ▸ Warm reaction TODO ▸ Cold thinking this week ▸ Apply & experiment! ▸ Improve Homework
  48. 48. www.erlang-solutions.com Selfie?
  49. 49. www.erlang-solutions.com 5. Thank you Nicolas Vérité, Nÿco nicolas.verite@erlang-solutions.com nicolas.verite@gmail.com @nyconyco

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