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2017 08-01 workshop- product story telling (top sol playbook), krakow

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Story Telling technique and workshop, for teams, entrepreneurs, product people, agile practitioners, UX designers and researchers, marketing persons, design thinkers, lean startuppers

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2017 08-01 workshop- product story telling (top sol playbook), krakow

  1. 1. www.erlang-solutions.com Nicolas Vérité, Nÿco nicolas.verite@erlang-solutions.com nicolas.verite@gmail.com @nyconyco Krakow, Tue 1st August Story telling for Product People! (TopSol Playbook)
  2. 2. www.erlang-solutions.com If we all agree: ▸ Ice breaker 10 min ▸ Presentation 30 min ▸ Workshop 30 min ▸ Retrospective 30 min If we all agree: ▸ Self-discipline ▸ Focus, focus, focus ▸ Merciless benevolence WARNING: dense! Planning?
  3. 3. www.erlang-solutions.com 0. Ice breaker
  4. 4. www.erlang-solutions.com ▸ Meet every single person ▸ Find 3 common points ▸ Extra-professional In 10 minutes
  5. 5. www.erlang-solutions.com ▸ Round table ▸ 30 seconds per person ▸ ... In 5 minutes
  6. 6. www.erlang-solutions.com Selfie?
  7. 7. www.erlang-solutions.com 1. Presentation TopSol Playbook
  8. 8. www.erlang-solutions.com No... ▸ Once upon a time... ▸ Novel ▸ Screenwriter ▸ Elevator pitch Yes... ▸ Products & services ▸ Startup & corporate ▸ Non-profit ▸ Spirit: lean & agile Not too disappointed? 1.1 Expectations...
  9. 9. www.erlang-solutions.com 1.2 What is the TopSol Playbook name? ▸ Playbook ▹ Humble ▹ Simple ▹ Game ▹ Fun ▸ TopSol ▹ To ▹ to: (target) ▹ P ▹ Problem ▹ Sol ▹ Solution
  10. 10. www.erlang-solutions.com 1.3 The TopSol Playbook recipes ▸ Basic story ▸ Expand the story ▸ Inspire people ▸ Shrink to value proposition
  11. 11. www.erlang-solutions.com ▸ Target ▸ Problem ▸ Solution Basic story
  12. 12. www.erlang-solutions.com ▸ Target ▹ Who is it for? ▹ What types/roles of people? ▹ Personas? Profiles? ▸ Problem ▹ TRAP! NOT the lack of solution ▹ Spend most time here ▹ Problem shaping ▸ Solution ▹ Spend less time here ▹ Spend less time here ▹ Spend less time here (trust me) Basic story: detailed items
  13. 13. www.erlang-solutions.com ▸ Target ▹ Entrepreneurs, product people ▸ Problem ▹ Miscommunication ▹ Misalignment ▸ Solution ▹ Recipes for story telling Basic story: example with TopSol Playbook
  14. 14. www.erlang-solutions.com ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Expand the story
  15. 15. www.erlang-solutions.com ▸ Target: Empathy ▹ What do they live every day/month? ▹ What do they need/want? ▹ Walk in their shoes ▸ Problem: Consequences ▹ Impact of this problem on their life ▹ NOT the problem ▸ Solution: Benefits ▹ Harder, better, faster, stronger ▹ Numbers? Facts? Expand the story: detailed items
  16. 16. www.erlang-solutions.com ▸ Target: Empathy ▹ Want consistency ▹ No surprise ▸ Problem: Consequences ▹ Silos ▹ Conflicts ▹ Low quality ▸ Solution: Benefits ▹ Easy ▹ Simple ▹ Fast ▹ Flexible Expand the story: example with TopSol Playbook
  17. 17. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why Inspire people
  18. 18. www.erlang-solutions.com Context ▸ In what environment does the target evolve? ▸ Location? Sector? History? Why ▸ Change the world ▸ Mission: ▹ Self ▹ Team ▹ Organisation Inspire people: detailed items
  19. 19. www.erlang-solutions.com Context ▸ Startup, scaleup ▸ Product and/or service ▸ Multiple teams, people ▸ So many goals Why ▸ Make communication a better place ▸ Fluidify & accelerate ▸ Lower boundaries ▸ Fun Inspire people: example with TopSol Playbook
  20. 20. www.erlang-solutions.com ▸ One liner, 7 seconds ▸ KISS: Keep It Simple, Stupid Shrink to value proposition
  21. 21. www.erlang-solutions.com ▸ One liner, 7 seconds ▹ Target? Problem? Solution? ▹ Empathy? Impact? ▹ Benefits? Why? ▸ KISS: Keep It Simple, Stupid ▹ Remove everything ▹ Keep nothing ▹ Add only the absolute necessity Read it aloud, twice Not a punchline! Dynamic! (pitch and adapt, A/B testing) Shrink to value proposition: detailed items
  22. 22. www.erlang-solutions.com Product Story Telling Story Telling for Product people Clean and fast Story Telling for your startup Get your message right! Structured set of recipes for Story Telling Shrink to value proposition: example with TopSol Playbook
  23. 23. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why Mix & match Re-order Add magic Summary?
  24. 24. www.erlang-solutions.com Standing on shoulders of giants ▸ Lean Canvas ▸ Why, how, what ▸ Monomyth, Hero’s journey 1.4 Sources of inspiration
  25. 25. www.erlang-solutions.com ▸ Agile ▹ Epics, themes, not User Stories ▸ Lean Startup ▹ Value prop, landing page, confirm vs invalidate ▸ Design Thinking & Design Sprints ▹ Empathy, ideation ▸ UX research & strategy ▹ Understanding, exploration, testing, briefing ▸ CX, customer success ▹ Onboarding, retention, co-creation ▸ Sales ▹ Empathy, alignment, fit 1.5 Application to various approaches
  26. 26. www.erlang-solutions.com ▸ The story of the TopSol Playbook 1.6 Let’s try
  27. 27. www.erlang-solutions.com ▸ Startup, scaleup ▸ Product and/or service Environment Context
  28. 28. www.erlang-solutions.com ▸ Product creators ▹ Product Owners ▹ Scrum Masters ▹ Developers ▹ Business analysts ▹ Business developers ▹ QA ▹ UX designers ▸ Sales ▸ Marketing ▸ Management For Target
  29. 29. www.erlang-solutions.com ▸ Sync & align ▹ Devs ▹ QA ▹ Mkt ▸ Coherence, consistency ▸ No surprise Need, want Empathy
  30. 30. www.erlang-solutions.com ▸ Too different ▹ Job ▹ Goal ▹ Message ▹ Language ▹ Methods ▹ Principles ▹ Philosophies There are some issues... Problem
  31. 31. www.erlang-solutions.com ▸ Silos & interfaces ▸ Conflicts ▸ Broken outcome Consequences Consequences
  32. 32. www.erlang-solutions.com ▸ Story telling ▸ Recipes ▸ Flexibility & adaptabiliy ▸ Like pieces of a puzzle Why not? Solution
  33. 33. www.erlang-solutions.com ▸ Easy ▸ Simple ▸ Rapid ▸ Flexible ▸ Common language ▸ Alignement Awesomeness Benefits
  34. 34. www.erlang-solutions.com ▸ Better place ▸ Fluidify & accelerate ▸ Lower boundaries ▸ Fun Communication Why? Change the world
  35. 35. www.erlang-solutions.com Story telling for product people Value proposition
  36. 36. www.erlang-solutions.com Once upon a time... ▸ Snow White ▹ Young, naive beauty ▸ Queen, jealous ▹ Poisonous apple ▸ Charming prince ▹ They lived happily ever after Villainy brings you nothing 1.7 Let’s try ANOTHER story
  37. 37. www.erlang-solutions.com 1.9 Let’s try YOUR STORIES
  38. 38. www.erlang-solutions.com 2. Workshop Practice, challenge
  39. 39. www.erlang-solutions.com 3 rounds ▸ Basic 05 min ▸ Elaborate 10 min ▸ Complete 20 min
  40. 40. www.erlang-solutions.com 1st round: basic - 5 min ▸ Target ▸ Problem Love++ ▸ Solution Keep it low Warm up Fast
  41. 41. www.erlang-solutions.com 2nd round: elaborate - 10 min ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits
  42. 42. www.erlang-solutions.com Context ▸ Target ▹ Empathy ▸ Problem ▹ Consequences ▸ Solution ▹ Benefits Why 3rd round: complete - 20 min
  43. 43. www.erlang-solutions.com 3. Retrospective
  44. 44. www.erlang-solutions.com Retrospective ▸ MAD ▹ What I hated ▸ SAD ▹ What I suggest to improve ▸ GLAD ▹ What I like
  45. 45. www.erlang-solutions.com Takeaways? ▸ What did I learn today? ▸ What will I apply tomorrow?
  46. 46. www.erlang-solutions.com 4. Homework
  47. 47. www.erlang-solutions.com DONE ▸ Learning ▸ Applying ▸ Warm reaction TODO ▸ Cold thinking this week ▸ Apply & experiment! ▸ Improve Homework
  48. 48. www.erlang-solutions.com Selfie?
  49. 49. www.erlang-solutions.com 5. Thank you Nicolas Vérité, Nÿco nicolas.verite@erlang-solutions.com nicolas.verite@gmail.com @nyconyco

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