2013 strategic planning 11

2013 OC Realtist
Strategic Plan
Eric L. Frazier, MBA President
532 N Magnolia Ave #251
Anaheim CA 92801
www.ocRealtist.org

Strategic Planning
Strategic Planning for 2013

Purpose
§  Strategic Planning Process 2013
§  The purpose of the planning session:
§  To understand who we are, what have we accomplished,
what we want to accomplish, how we are going to
accomplished it, when are we going to accomplish it, and who
is going to be accountable.
§  To establish short and long term organizational goals
§  To schedule special events, educational events and speaker
forums for 2013
§  To schedule executive & general board meetings for 2013
§  To review proposed amendments in the bylaws
§  To review core values, mission and vision statements
§  To review & analyze the President’s S.W.O.T analysis

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Who are we?
Mission and Vision Statement

Mission Statement
§  2013
§  The mission of the Orange County Realtist is to
provide support and education for its members to
grow and expand their businesses while assisting the
community to achieve the American dream of
homeownership.

§  Established in 2010 Revised in 2012

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Vision Statement
§  2013
§  The vision of the OC Realtist is to become the largest
Chapter of NAREB in the United States of successful
Realtist® whose businesses are thriving from the
support they receive from the chapter and the
networking opportunities that exist by their affiliation
with National Association of Real Estate Brokers.

Established in 2010 Revised in 2012
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Who are we?
OC Realtist Organizational Structure

Executive Committee

§  Executive Directors:
§  Eric Frazier, President §  General Directors:
§  Sandra Speed, 1st VP §  Patty Glover, Recruiting
§  Keith Thompson 2nd VP Manager South
§  Christina Kimble, 3rd VP §  Herb Vinegar,
§  David Geiger, EVP §  Recruiting Manager North
§  Kim Yezbak, Secretary §  Martin Esqueda, VP of
§  Letitia Clark George, CFO Education
§  Allen Perry,
Parliamentarian
§  Jennifer Rogers , VP of
Affiliates

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Open Board & Committee Positions
§  1st VP §  EVP
§  Political Affairs §  Real Estate Vender Services
§  Community Development §  Real Estate Brokerages
§  Legislative Affairs §  Insurance Services
§  2nd VP §  Financial Institutions
§  Relationship Manger North §  Retail Business Development
§  Board Nominations §  Parliamentarian
§  3rd VP §  Bylaws
§  Public Relations §  Grievance
§  Website & Social Media §  VP of Affiliates
§  Historian §  Pastoral Alliance
§  Hospitality & facilities §  NAREB 9 Affiliates
§  Education §  Community/Chamber Affiliates
§  Special Events §  CAR/NAR Real Estate
§  CFO/Treasurer Associations
§  Audit §  Minority RE Trade Associations
§  Compliance §  Professional Trade Associations

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Advisory Board
§  Current Advisory Board:
§  Earl Gervais, Chairman - CEO/Broker American Eagle Real Estate,
Inc.
§  Patrick Bartolic, The Bartolic REO Team, ALTERA REAL ESTATE
§  Mike Duncan, Broker/CEO The Duncan Group & President – Elect of
CRS
§  Shelley Kaye, Director/founder WINDS

§  Professional Staff/Board Member
§  John Gonzales, CPA
§  Brien Kelley, Legal Counsel

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Honorary Board

§  Roger Beane, Chairman - CEO Light House Real Estate
Services, Inc. (LRES)
§  Bill Lewis, President of 100 Black Men of OC
§  Donald Craig, President of OC NAACP
§  Bobby McDonald, President of Black Chamber of Commerce
§  Mark Whitlock, Pastor/CEO Christ or Redeemer Church
§  John Macias, Chairman Mosaic
§  Art Acosta, President of Open Door Institute

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OC Realtist Organization Chart 2013
President/CEO/
Chairman
Eric L. Frazier

Administrative Executive
Assistant Secretary

Assistant Secretary

Exec VP Corp VP of Affiliates
1st VP 2nd VP 3rd VP CFO Liason Parliamentarian Chaplin
Relations

Assistant Secretary Assistant Secretary Assistant Secretary Assistant Secretary Assistant Secretary Assistant Secretary Assistant Secretary Assistant Secretary

VP of Membership VP of Public Treasurer VP of Real Estate VP of Pastorial
VP Political Affairs Recruiting - South Relations Vender Services VP of By-laws Alliance

VP Community
Development VP of NAREB
VP of Membership VP of Website & VP of Real Estate Chapters
Recruiting - North Social Media VP of Audit VP of Grievance
City/Gov/Non Brokerages
Trade Affilates

VP of Membership VP of Community/
VP of Legistlative VP of Historian VP of Insurance Business Affiliates
Affairs Retention - North VP of Compliance Services
Trade/Non-Profit

VP of Real Estate
VP of Membership VP of Hospitality & VP of Financial Associations
Retention - North Faciliaties Instituation
Relators

VP of Retail VP of Minority &
VP of Board Business Women Real Estate
Nominations VI of Education
Development Trade Associations

VP of Professional
VP of Special RE Trade
Events Associations

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Critical Positions in 2013

§  Vice President Membership Relations
§  Reports to 2nd VP – Keith Thompson
§  VP of Membership Relations will have 5 membership relations
managers direct reports .
§  Each membership relations manager will have 7 to a maximum of
10 members to contact and establish a business and personal
relationship with on weekly basis by email and phone in order to
keep members informed of the activities and services of OC Realtist
on a weekly basis.

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§  Director of the Pastoral Alliance
§  Reports to the VP of Affiliate Relations – Jennifer Rogers
§  Director of Pastoral Alliance will have 5 pastoral alliance (PA)
manager direct reports .
§  Each PA manager will have 5 to 7 maximum Pastors to contact
and promote our weekly consumer directed education and
outreach. The program will include but are not limited to:
§  Financial Literacy
§  First Time Home Buyer Workshop
§  Investor workshops
§  Foreclosure prevention
§  Legal workshops –
§  We will provide credential experts to speak on these issues
§  living trust, LLCs, Bankruptcy, foreclosure and short sales

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§  3rd VP – Christine Kimble
§  Reports to the President – Eric Frazier
§  VP of Public Relations must complete press releases and own flyer
development and distribution for all events
§  VP of Social Media and Website must ensure that members are posting to
the social media, our events are being promoted, and the website is current
at all times.
§  Historian must ensure we are documenting everything that is happening
with the OC Realtist. We need to upload all phones to the gallery and we
need a written summary of all events from a historical perspective.
§  VP of Hospitality and Facilities must ensure we have room for our meeting
at National University and facilities for all other event. At the events this
person is responsible for refreshments and/or lunch/dinner.
§  VP of education must ensure that we have educational events schedule for
Realtors and Speakers for Monthly general meeting Speakers Forum.

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§  3rd VP – Christine Kimble
§  VP of Special Events will should have 5 or more Event Managers
§  Each Event Manager will be assigned to manage major chapter events.
§  Monthly General Meetings and Speaker Forum
§  Quarterly Mixers the 4th Friday of the month throughout Orange County.
§  Quarterly Prayer Breakfast 1st Friday of the Month
§  Annual Golf Tournament Spring and Fall.
§  Annual Gala and Fundraiser in February
§  Annual Scholarship program for Young Realtist®.
§  CAREB Legislative Day in April
§  NAREB Realtist Month in April
§  NAREB Annual Convention – Plan a group trip in August
§  NAREB Mid Winter Conference – Plan a group trip in February
§  NAREB Annual Political and Multicultural Event in Washington in March.
§  Annual Food Drive for the Thanksgiving Holiday.
§  Annual Toy Drive for the Christmas Holiday.

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§  EVP – David Geiger
§  EVP must collaborate with the Second and Third Vice President
to find sponsors for all education and special events.
§  EVP is to seek out Banks, large corporations, large retailers, small
businesses, and Broker/owners of real estate companies to sponsor
the OC Realtist
§  EVP works with 3rd VP to recruit Corporate memberships &
donations to the chapter.
§  EVP works with the VP of Special Events to obtain the sponsors for
all special and social events for the chapter.

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§  EVP – David Geiger
§  EVP must collaborate with the Second and Third Vice President to find
sponsors for all education and special events
§  The Events the EVP must secure sponsors for are:
§  Monthly General Meetings and Speaker Forum
§  Quarterly Prayer Breakfast 1st Friday of the Month
§  Annual Gala and Fundraiser in February
§  Annual Scholarship program for Young Realtist®.
§  CAREB Legislative Day in April
§  NAREB Realtist Month in April
§  NAREB Annual Convention – Plan a group trip in August
§  NAREB Mid Winter Conference – Plan a group trip in February
§  NAREB Annual Political and Multicultural Event in Washington in March.
§  Annual Toy Drive for the Christmas Holiday.

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§  CFO/Treasure – Letitia Clark George - Presidential Appointment
§  CFO to work with Treasurer to make available to the CFO the year–to-date
records for the pre audit by the Audit committee at least 30 days prior to
audit.
§  Once the Treasurer has closed-out the books for the calendar year ending
on December 31st, CFO should prepare all final reports and accounting for
the General and Executive Boards. Final reports should be completed within
2 weeks of receipt of final bank statement for the year.
§  Out-going Treasurer and CFO to co-ordinate turnover of books for incoming
financial officers and have completed transfer no later than January 31st.
Consider the presence of the audit chair at this meeting.
§  Training session for incoming CFO and Treasurer to be conducted jointly by
outgoing officers before January 31st.
§  CFO first reporting will commence February of the term to be served.

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§  CFO/Treasure – Letitia Clark George
§  CFO to report to State and National regular dues amount owed, and
to pay such dues as approved by the Board of Directors.
§  CFO to advise National and State of any dues changes.
§  Dues billing to be issued to membership by CFO no later than 1st
December for payment by members in January. CFO to liaise with
Membership Committee to implement creative ways of obtaining on
time renewal dues payment.
§  Perform duties of Treasurer in the absence of the Treasurer.
§  Work with the President to prepare an annual budget for approval
by the Executive Board of Directors by liaising with all VPs. Handle
all Banking relationships, Oversight of check issuance/additional
signature, and Insurance.
§  Review budget and actual expenditures with the Treasurer, as
needed.
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§  CFO/Treasure – Letitia Clark George by Appointment
§  Works closely with the Chapter’s Fundraising VP to plan/
understand event budgets and proper collection of funds.
§  Works with Audit Committee on Chapter year-end audits.
§  Perform other duties assigned by the chapter’s President and
Executive Boards.
§  Become familiar with National, State and Local Chapter By-
Laws (and Standing Rules if applicable)
§  Review applicable sections of the Policy and Procedures
Manual (if applicable)
§  Attend monthly General and Executive Board meetings as
scheduled by the President and come prepared to report on
committee activity.
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What have we
accomplished?
2012 Education & Special Events

General Membership Meetings
•  Every month the OC Realtist had a general session or
event. The following were general sessions or national/
regional events.

–  January 4, OC Quarter Prayer Breakfast
–  February 3 OC Realtist General Membership Meeting
th
–  February 21 NAREB 65 Mid-Winter Conference
–  May 4 OC Realtist Membership Meeting
–  June 1 OC Realtist Membership Meeting
–  July 6 OC Realtist Membership Meeting
–  August 3 NAREB Annual Convention
–  September 7 OC Realtist Membership Meeting
–  November 2 OC Realtist Membership Meeting
–  December 4, OC Realtist Membership Meeting

OC Realtist Activities

Jan. 9, Prayer Mar. 2, Speaker Forum

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Mar. 22, Education April. 6, Prayer Breakfast

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Mar. 22, Education June 13, Prayer Breakfast

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June 14-15, Region VX July 11th, Tom Ferry

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Aug. 7 Success Summit August 17, Short sale

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Nov. 25, Election Dec. 7, Toy Drive

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2012 Opportunities to Improved
§  Improve planning, lead time before events and execution
§  Increase the number of educational events and speaker forums
§  Increase the number of mixers & Joint events with RE Assocs.
§  Improved recruiting to larger Real Estate offices and affiliates
§  Execute and fully leverage social media
§  Improved attendance to meetings and events by all members
§  Fully leverage advisory or honorary board for resources and
other opportunity to grow the organization
§  Improve our branded marketing for flyers and business cards.
§  Improve the branding and staging of events with more banners.
§  Improve fund raising monthly and diversify sources of funding.

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What do we want to
accomplish?
Seminars, Workshops and Events

OC Realtist Forums, Workshops and Events

Forums
§  Program #1: Real Estate Industry Forums for Realtist® and
guests. Branded as OC Realtist Speakers Forum and combined
with BOD meeting.
§  Managed by VP of Education
§  Monthly event, 1st Friday
§  Time: 9:00 AM to 11:00 PM
§  Networking: 8:30 AM to 9:00 AM
§  The Forum starts: 9:00 AM to 12:00 PM
§  Lunch to be provided at cost

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Workshops
§  Program# 2: “Real Estate Industry Workshops featuring
Realtist® and Industry professionals who will share how to build
successful careers in the financial services industry. Branded
OC Realtist Real Estate Workshops.
§  Managed by VP of Education
§  Monthly event, 3rd Friday
§  Time: 9:00 AM to 1:00 PM
§  The Workshop starts: 9:00 AM to 1:00 PM
§  Lunch to be provide for cost.

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Special Events
§  Program # 3: Special Events
§  Quarterly Mixers, 4th Friday 5:00 PM to 7:00 PM
§  Quarterly Prayer Breakfast
§  Annual Gala and Fundraiser in February.
§  Annual Toy Drive for the Christmas Holiday
§  Annual Scholarship Program for Young Realtist®.
§  NAREB Annual Convention – Plan a group trip.
§  NAREB Mid Winter Conference – Plan a group trip
§  NAREB Annual Political and Multicultural Event in Washington
in March.
§  OC Realtist Annual Women Council Gala event
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OC Realtist Internet Blog Radio

§  Mass Communication:
§  OC Realtist Internet Radio:
§  Monthly - Every 1st Tuesday from 9:00 AM to 12:00 AM
§  Hosted by Blogtalkradio.com/thePowerisnow
§  Promote the chapter nationally and locally
§  Discuss National, State, Local chapter events, initiatives, and the value
proposition of being a Realtist®.
§  Hear success stories of Realtist®, Agents and broker owners
§  Hear from our National, State and local leaders.
§  Hear from our NAACP, Urban League, Black Chamber & Other Minority
Organizations.
§  The Program is about NAREB and all of its affiliates
§  Member broker advertisements
§  Consumer Education

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OC Realtist Meeting/Event Schedule

§  1st Friday General Board Meeting & Speakers Forum
§  3rd Friday Real Estate Workshop
§  Bi-monthly Executive Board meeting
§  1st Friday at 11:00 to 12:00 after Monthly meeting
§  3rd Wednesday’s at 7:00 pm to 8:00 pm.
§  Monthly OC Realtist Internet Radio
§  Quarterly New Membership Orientation to take the
place of the Monthly General meeting.

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General Board Meeting & Speakers Forum

§  1st Friday’s
§  General Board Meeting 8:30 AM - 10:00 AM
§  Meeting: 9:00 AM to 10:00 AM
§  General Board/membership meetings are open to board and
general public unless a closed meeting is requested by special
motion and approved.
§  Guest Registration/networking: 10:01 to 10:29 AM
§  Speakers Forum
§  Time: 10:30 AM to 12:00 PM
§  Speakers will be invited to speak on Political, Social, Personal
development, Economics, Real Estate Trends and Market
information and sales and marketing strategies.
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New Member Orientation
§  Quarterly Event
§  Take the place of the regularly scheduled meeting
§  Time: 9:00 to 10:00 AM
§  Networking: 8:30 to 9:00 AM
§  Orientation: 9:00 to 10:00 AM
§  Goal: 25 in attendance including 10 non members
§  Deliverable:
§  Bylaws of the Local, State, and National Organization
§  History of the Organization both national and local chapter
§  Access to the local and national website
§  Certificate of membership
§  Membership PIN Local and National
§  OC Membership name badge, business cards (optional) & telephone extension (directors only)
§  Women's Council certificate of membership (if applicable)
§  Code of Ethics
§  Organizational Chart
§  Realtist Preamble
§  Complete S.W.O.T. Analysis
§  Presentations from each executive board member & President
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New Member Orientation Agenda
§  Time: 9:00 to 10:00 AM
§  Networking: 8:30 to 9:00 AM
§  Orientation: 9:00 to 10:00 AM
§  Goal: 25 in attendance including 10 non members
§  Meeting agenda:
§  Invocation and Pledge of Allegiance
§  NAREB Membership Pledge
§  Welcome – President
§  Introduction to the Directors & Organizational Structure
§  Presentation of the History of NAREB and OC Realtist
§  Review of Strategic Plan for 2013
§  Review of 2012 Calendar
§  Review of Membership Rules
§  Presentations by VP’s of each division and their committees

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How and when are we
going to accomplish it?
Goals & Action Plan

1st Quarter Goals
§  Prayer Breakfast 1/4/2013
§  Retain no less than 80% of our members by 1/31 - 35 members
§  Recruit 10 new members per month for the 1st quarter: 30 members.
2nd Quarter the goal is 20 per month.
§  Conduct a President’s Meeting with NAREB California Chapter
Presidents and directors by 2/28
§  Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs,
NAWRB, OCAR, PWR in by 2/28
§  Update Membership roster on National Website and Chapter Website
by 2/15.
§  Finalize Accounting for 2012 and Budget and Projections for 2013 by
2/28.
§  Fill all board position by 1/31.
§  Develop the website to a high end tool to deliver more information and
increase the level of communication within the organization.

1st Quarter 2012 Action Plan

§  1st Quarter 2013 Business Planning Action Plan:
§  January 2013
§  Fill vacant board positions
§  Use the Power is Now webmaster to revamp site.
§  Publish master calendar with all of OC Realtist Events on the
website and send it to AAREA and NAHREP Orange County Chapters
to hopefully prevent conflict with events.
§  Schedule meeting with AAREA and NAHREP's executive team to see
if we can organize a social events.
§  Schedule a Pastoral Alliance meeting with the religious centers of
influence in the OC as soon as possible in the first quarter.
§  Order business Cards, other marketing collateral for all events
§  Finalize Business and Strategic Plans for the OC Realtist 2/1
§  OC Realtist Internet Radio – OC Realtist Recruiting Presentation
www.blogtalkradio.com/thepowerisnow - 1/4/13 and/or 1/8/13
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1st & 2nd Quarter 2012 Action Plan

§  SWOT Analysis
§  1st Quarter 2013 S.W.O.T Action Plan:
§  Start Date is 1/3/2013 Completion Date 2/1/2013
§  Review “SWOT” Strength Weakness Opportunities and
Threats analysis by President
§  Collect SWOT forms from members
§  Make adjustment to Strategic Plan to create programs that
addresses members needs.

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3rd to 4th Quarter Goals

§  Prayer Breakfast 4th Quarter 10/4
§  Recruit 10 new members per month for the 2nd half: 60 members.
§  Conduct a President’s Meeting with NAREB California Chapter
Presidents and directors by 7/31
§  Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs,
NAWRB, OCAR, PWR in by 7/31
§  Schedule a Pastoral Alliance meeting with the religious centers of
influence in the OC by 10/31.
§  Achieve all Education and Event schedule for the 2nd half
§  Achieve all revenue goals for 2nd Half
§  Start OC Realtist Strategic planning session for 2014
§  Elections Campaigns in 10/1 and Elections 11/15
§  Holiday Food and Toy drives
§  Year end luncheon for directors

2013 Schedule Events
January Quarterly Breakfast

February •  Monthly Membership Meeting
•  NAREB Mid-Winter Conference
•  Gala/Black History Celebration
March •  Monthly Membership Meeting
•  Realtist® Education
April •  Monthly Membership Meeting
•  Prayer Breakfast
May •  Monthly Membership Meeting
June •  Monthly Membership Meeting
•  2nd Annual Golf Tournament
July •  No Meeting – 4th July
August •  Monthly Membership Meeting
•  NAREB Annual Conference
September •  Monthly Membership Meeting
•  AREAA Conference
October •  Monthly Membership Meeting
•  Elections of Directors
•  NAHREP Conference
November •  Monthly Membership Meeting
•  Elections
•  Thanksgiving Food Drive
December •  Monthly Membership Meeting
•  Annual Toy Drive
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OC Realtist Bylaws

Bylaw Amendments

Bylaw Amendments
§  Article VII
§  Section 1a Reads as follows:
§  (a) Nominating committee. The Chairman of the Board, or the
President if there is no Chairman, shall appoint a committee to
select qualified candidates for election to the Board of Directors
at least sixty (60) days before the date of any election of
directors. The nominating committee shall make its report at
least thirty (30) days before the date of the election, and the
secretary shall forward to each member, with the notice of
meeting required by Article VI, Section 4, a list of candidates
nominated, by office.

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Bylaw Amendments
§  Article VII
§  Section 1: The amendment reads as follows:
§  (a) Nominating committee. The Chairman of the Board, or the
President if there is no Chairman, shall appoint a committee to
select qualified candidates for election to the Board of Directors.
The nominating committee, or the President if there is no
nominating committee, shall make its report at least 10 days
before the date of the election, and the secretary shall forward
to each member, with the notice of meeting required by Article
VI, Section 4, a list of candidates nominated, by office.

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Bylaw Amendments
§  Article VIII - SECTION 3. ELECTION AND TERM OF
OFFICE OF DIRECTORS - Reads as follows:
§  At the initial incorporation meeting a minimum of 5 Directors
and or any odd number of Directors not less than 5, shall be
elected to serve as follows: The President shall serve for 3 years
and unless re-elected at the end of said term. All other Officers
or directors may serve for 2 years unless re-elected at the end
of said term. Directors shall be elected at each annual meeting;
however, if any annual meeting is not held or the directors are
not elected at any annual meeting, they may be elected at any
special member's meeting held for that purpose. Each director,
including a director elected to fill a vacancy or elected at a
special member's meeting, shall hold office until expiration of
the term for which elected and until a successor has been
elected and qualified.
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Bylaw Amendments
§  Article VIII - SECTION 3. ELECTION AND TERM OF
OFFICE OF DIRECTORS – The Amendment Reads as
follows:
§  At the initial incorporation meeting a minimum of 5 Directors and or any
odd number of Directors not less than 5, shall be elected to serve as
follows: The President shall serve for 2 years and unless re-elected at
the end of said term. All other Officers or directors may serve for 2
years unless re-elected at the end of said term. Directors shall be
elected at each annual meeting; however, if any annual meeting is not
held or the directors are not elected at any annual meeting, they may be
elected at any special member's meeting held for that purpose. Each
director, including a director elected to fill a vacancy or elected at a
special member's meeting, shall hold office until expiration of the term
for which elected and until a successor has been elected and qualified.

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Bylaw Amendments
§  Article X - SECTION 7. OFFICERS Reads as follows:
§  The officers of the Corporation shall be a president, a secretary,
and a chief financial officer. The Corporation may also have, at
the discretion of the Board of Directors, a Chairman of the
Board, one or more vice presidents, one or more assistant
secretaries, a CFO one or more treasurers, parliamentarian,
historian, compliance officer, Chaplain, human resource officer
and such other officers as may be appointed in accordance with
the provisions of Section 3 of this Article X. Any number of
offices may be held by the same person, except that neither the
Secretary nor the Chief Financial Officer may serve concurrently
as either the President or the Chairman of the Board.

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Bylaw Amendments
§  Article X - SECTION 7. OFFICERS The amendment
reads as follows:
§  The officers of the Corporation shall be a Chief Executive Officer,
President, a secretary, and a Chief Financial officer. The
Corporation may also have, at the discretion of the Board of
Directors, a Chairman of the Board, one or more vice presidents,
a vice president of affiliates, one or more assistant secretaries, a
Executive Vice President one or more treasurers,
parliamentarian, historian, compliance officer, Chaplain, human
resource officer, and such other officers as may be appointed in
accordance with the provisions of Section 3 of this Article X. Any
number of offices may be held by the same person, except that
neither the Secretary nor the Chief Financial Officer may serve
concurrently as either the President or the Chairman of the
Board.
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The 2012 Analysis

S.W.O.T Analysis

S.W.O.T Analysis
§  Strengths

§  The experience of our board in real estate and lending

§  The diversity of our membership and our board of directors

§  The Corporate partner we have in Wells Fargo and other RE Affiliate's

§  Our reputation within the NAREB State and National leadership

§  The capability of our directors to lead projects

§  Our organizational capability

§  Our ability to have a paid Admin

§  Our professional website and chapter information

§  Our presence on the Internet with Facebook, linkedIn and Twitter
§  Our startup capital and current balance sheet

§  The location of our monthly meetings at National University

§  Our professionalism as a group

§  Our strategic plan for 2012

§  The NAREB brand Realtist

54

S.W.O.T Analysis
§  Weaknesses

§  Membership is declining - high percentage of non-renewals
§  Need more engagement of new members by the BOD
§  More direction and clearer job descriptions for some BOD
position
§  No membership orientations since our inception.
§  No advertising or booths to bring awareness to the realtist.
§  Website needs to be redesigned & updated by VA
§  Directors need to be more engage in recruiting
§  No membership recruiting in the field by the membership team
or 2nd VP

55

S.W.O.T Analysis
§  Weaknesses

§  No retention strategies or efforts or a team in place to retain
the members we have.
§  No political activities or legislative work being done by the 1st
VP or team.
§  No social media work being done by the director of social media
or board members.
§  No community activities for education or business
opportunities.
§  No relevant information regarding our 9 different affiliates is
coming to our members except for property management.

56

S.W.O.T Analysis
§  Weaknesses

§  Lack of Financial commitment to sponsorship of Gala and other
events by the BOD or their business partners
§  Poor attendance to events and general meetings by BOD and
members
§  Tardiness at all meetings demonstrating a lack of
professionalism and timeliness by BOD and members
§  Too many meetings where we are unable to achieve a quorum
§  Too many meetings where we lose decorum and
become argumentative
§  Dwindling financial reserves.
§  Quality of our educational events and frequency of those events
§  Better branding/decorations at our events.
57

S.W.O.T Analysis
§  Opportunity
§  We are surrounded by large Real Estate Brokerage for new
members and sponsorship
§  We are surrounded by large business in all sectors that
represent a great sponsorship opportunity
§  All the major real estate companies are represented in the OC
estimating 24k.
§  We have the potential to create partnerships with other Non-
Profits to serve the community

58

S.W.O.T Analysis
§  Opportunity
§  We are surrounded by 5 universities of higher learning
to leverage for information, and speak at our events
§  We are hosting a quarterly prayer breakfast - recruiting
opportunity
§  We are surrounded by banks, insurance and Investment
brokers, bankers for sponsorship & recruiting
§  We have relationships with AREAA, NAHREP, WinDs, NAWREB,
and others for partnerships

59

S.W.O.T Analysis
§  Threats
§  Running out of money in 6 to 12 month.
§  No capital to invest in the organization
§  Potential conflicts of interest on the BOD - unable to devote the
time necessary to do the work.
§  Loss of reputation within the Real Estate Community due to all
the aforementioned weaknesses.
§  Loss of members because of the lack of business opportunities
§  Loss of members because of infrequent educational events
§  Loss of sponsorship because we are too small to achieve any
type of ROI.
§  Resignation of board members because of negativity and too
many internal conflicts.
60

Our Core Values
Who are we and what do we believe?

Our Core Values

§  OC Realtist Core Values:
§  We believe in God and begin all of our meetings with prayer
§  We value the Realtist brand and our slogan "Democracy in
Housing"
§  We value the history and contribution of African American Real
Estate Agents who established NAREB and the Realtist designation
§  We value the talents and gifts of every member
§  We value diversity and inclusiveness in our membership
§  We value professionalism in business and excellence in every area
of life.

62

Our Core Values

§  We value having balance in our lives with God, Family &
Business for all people.
§  We value the emotional and physical well-being of all people
§  We value fellowship and relationships with all people
§  We value the economic empowerment of all people
§  We value the family and Home Ownership
§  We value the education and mentoring of young people
§  We value the welfare of senior citizens
§  We value leadership development of men and women
§  We value the growth and sustainability of all chapters of NAREB

63

Our Core Values

§  We value giving generously and sacrificially of time and
resources to the community
§  We value the Real Estate Industry and the jobs, careers and
business opportunities it affords all people
§  We value the banking industry and the affordable financial
products that help make Home ownership possible
§  We value the American Dream of home ownership and the
stability it brings to families

64

OC Realtist – Forecast & Budget
5 year Forecast and Budget

2013 Forecast and Budget

§  5 year Financials 5 Forecast
Summary

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $135,500 $147,100 $157,800 $176,400 $196,200
Direct Expenses $44,130 $50,090 $55,800 $65,260 $75,760
Gross Profit $91,370 $97,010 $102,000 $111,140 $120,440
Gross Profit (%) 67.4% 65.9% 64.6% 63.0% 61.4%
Other Expenses $10,800 $11,900 $13,000 $14,600 $16,300
EBITDA $80,570 $85,110 $89,000 $96,540 $104,140
Depreciation $0 $0 $0 $0 $0
Amortization $0 $0 $0 $0 $0
Preliminary Exp Written off $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0
Income Tax Expense $0 $0 $0 $0 $0
Net Income $80,570 $85,110 $89,000 $96,540 $104,140

The complete budget with all the expense and revenue details is
available to all members by written request to the CFO.
66

2013 Forecast and Budget
§  Financials FY1 years – see attached 5 FY Plan
Initial Balance FY1
She e t Q1 FY1 Q2 FY1 Q3 FY1 Q4 FY1

ASSETS
Cash $4,999 $44,239 $63,359 $76,239
Other Current Assets $9,773 $54,600 $28,600 $23,400 $29,000
Total Curre nt As s e ts $9,773 $59,599 $72,839 $86,759 $105,239

Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Ne t Intangible s $0 $0 $0 $0 $0

Fixed Assets $0 $0 $0 $0 $0
Accum Depreciation $0 $0 $0 $0 $0
Ne t fixe d as s e ts $0 $0 $0 $0 $0

Preliminary Exp $0 $0 $0 $0 $0

TOTAL ASSETS $9,773 $59,599 $72,839 $86,759 $105,239

LIABILITIES & EQUITY
Current Liabilities $1,000 $8,000 $3,700 $2,900 $3,800
Debt outstanding $0 $0 $0 $0 $0
Total Liabilitie s $1,000 $8,000 $3,700 $2,900 $3,800

Share Capital 0 $12,096 $12,096 $12,096 $12,096
Retained earnings 0 $30,730 $48,270 $62,990 $80,570
Total Equity $0 $42,826 $60,366 $75,086 $92,666
TOTAL LIABILITIES & EQUITY $1,000 $50,826 $64,066 $77,986 $96,466
check $8,773 $8,773 $8,773 $8,773
67

OC Realtist – Sponsorship
Corporate and Event Sponsorship

Become a sponsor for the year and save $3,000.00 and build
your brand consistently over the year.

Become a sponsor for the year and save $1,200.00 and build your
brand consistently over the year.

OC Realtist - Compliance
State & Chapter Compliance

State Compliance Goals 2013

§  Finalize OC Realtist 501 C6
§  CFO - Audit & Bank Reconciliation report for 2012
§  Complete 990 Tax Filing by April 2013.
§  State and National Dues reporting payment by
1/30/2013
§  Establish Audit Committee

73

What the future looks like
OC Realtist Member Programs and
Services 2015

OC Realtist Member Programs & Services

§  What are the real needs of our members?
§  Business services that add value to their lives by saving
them time and money and that add value to their association
membership. The following is an example of some of the
value added services we can offer:
§  Affiliated Services: A
§  Business planning coaching
§  Sales and Marketing planning & consulting
§  Transaction coordination
§  REO Broker development & Asset management

75


§  The services needed by members:
§  Affiliated Services: B
§  Book keeping and tax consulting
§  Web Designed and Social Media Support
§  Sales and marketing assistant
§  Event planning, grand openings,
§  Seminars, Special events

76


§  The services needed by members:
§  Affiliated Services: C
§  Agent licensing renewals and continuing education
§  New Agent Licensing and training
§  Paralegal services – formation of LLC, Corporations, trust,
review legal docs, etc.

77

OC Realtist Programs and Products

§  Products/programs that add value to their association
products/programs we can offer:
Products:
§  Education
§  Event and workshop sponsorships,
§  Media
§  Internet TV and Radio programming
§  Online and Paper OC Realtist® Magazine,
§  Website Advertising, & Direct Mail

78

OC Realtist Member Programs & Products

§  Products/programs that add value to their association
products/programs we can offer:
Products:
§  Events
§  Annual Formal Gala
§  Golf Tournament
§  Quarterly Mixer
§  OC Realtist Merchandise
§  OC Realtist Branded Clothes
§  OC Realtist Gifts with Logo

79

What the future looks like?
Financially Sustainable OC Realtist in 2015

OC Realtist Membership Dues

§  Increase Membership Dues:
§  Change our membership fee to include a monthly
membership fee.
§  All current fees to remain the same and are due in January.
§  A monthly membership fee of $19.95 dollars a month to be
effective Jan 1, 2015.
§  Notice of membership dues change will be published on
1/1/2014. The goal is to establish a dependable revenue stream
to provide the administrative support needed to provide
sustainable and value added programming and services.

81

OC Realtist Membership Dues
5 year Membership Projections Members Monthly Monthy Annual
Active Dues Revenue Revenue
50 $ 19.95 $ 997.50 $ 11,970.00
75 $ 19.95 $ 1,496.25 $ 17,955.00
100 $ 19.95 $ 1,995.00 $ 23,940.00
150 $ 19.95 $ 2,992.50 $ 35,910.00
2015 Membership Goal 200 $ 19.95 $ 3,990.00 $ 47,880.00

2016 Membership Goal 400 $ 19.95 $ 7,980.00 $ 95,760.00

2017 Membership Goal 800 $ 19.95 $ 15,960.00 $ 191,520.00

2018 Membership Goal 1,500 $ 19.95 $ 29,925.00 $ 359,100.00

2019 Membership Goal 2,500 $ 19.95 $ 49,875.00 $ 598,500.00

82

OC Realtist Member Services
§  Increase Membership Dues:
§  Change our membership fee to include a monthly
membership fee.
§  All current fees to remain the same and are due in January.
§  A monthly membership fee of $19.95 dollars a month to be
effective January, 2015.
§  The income goal:
§  Annualize income of $47,880 per year in membership dues
starting in January of 2015.

83

What the future looks like?
§  Proposed Goals 2015
§  To become financially independent and not dependent on the charity
of banks and other organizations for funding and support.
§  To have fee base services that will meet the day to day operational,
sales, marketing and real estate business needs of our members.
§  To establish corporate offices for staff, business operations and
Realtist® support.
§  To enter into a contract with the MLS for discounted access for our
members, and affiliated relationships with businesses for discounts
for our members.
§  To become an association whose number one priority is to help our
members grow and expand their real estate business.
§  To build a membership base of 2000 Realtist by 2015 in
membership

84

OC Realtist Corporate Offices and Staffing

§  Corporate Offices
§  Locate commercial space of 5k or more square feet to host
all events and education seminars in Orange County by
4/1/2015.
§  Seek out commercial broker, and local government
supporters that may help us find inexpensive or rent free
facility as a nonprofit trade association.
§  Obtain a long term lease with no rent for 3 years or more.
§  Plan B will be to use executive office suites that are
inexpensive.

85

Appendix
A.  Website Domains & Social Media
B.  Corporate sponsorships
C.  Board Membership Guidelines
D.  Current Needs for OC Realtist Business Initiatives
E.  5 year Financial Forecast & Budget

86

OC Realtist Website Development

§  OC Realtist owns the following Website DBAs:
§  www.ocareb.com, org, net, info
§  www.ocnareb.com, org, net, info
§  www.nareboc.com, org, net, info
§  www.ocRealtist.com, org, net, info
§  www.orangecountyRealtist.com, org, net, info
§  www.Realtist.info
§  OC Realtist current Social Media:
§  LinkedIn, Facebook, Twitter, Myspace
§  All events on video on the website
§  All transactions are online
§  Events, membership applications, BOD application and more to come

87

Executive Committee Guidelines
§  Must attend monthly meetings via teleconference in
additional to our general membership meeting every
1st Friday.
§  Must attend all board meeting and must pay
membership dues before 1/31/2013.
§  Two absences in a 12 month period may result in
dismissal form the board with notice.
§  This does include the monthly Speakers Forum or the Monthly Real
Estate Workshop.

§  Must support all major events and the Annual Gala.
§  Note: You must either buy a table or sell ten tickets to the
event. Estimate cost of a table $1500.00
88

Honorary Board Guidelines
§  Honorary Board members are not required to attend
general board meetings. We encourage attendance
at all meetings and events.
§  Membership dues to the Local, State and National
Chapter is to be paid by the chapter if Honorary
Board member request.
§  Attendance to the Annual Gala Event is required.
§  Honorary Board members must use their influence to
raise money and help achieve our financial goal.

89

Advisory Committee Guidelines
§  Advisory Board members are not required to attend
general board meetings.
§  We encourage attendance at all meetings and
events.
§  Advisory Board members must pay membership
dues to the Local, State and National Chapter
§  Attendance to the Annual Gala Event is required and
the purchase of a table or 10 seats to your assigned
table.

90

Professional Staff Guidelines
§  Professional Staff Board Members are not required to
attend general board meetings. We encourage
attendance at all meetings* and events.
§  Professional Staff Board members must pay
membership dues to the Local, State and National
Chapter and one time fee to OC Realtist.
§  Attendance to the Annual Gala Event is not required
and they are not required to buy a table.
§  *Note: Attendance to board meetings is required if their
expertise is needed on the agenda or there are pending
issues that require their attention.

91

General Board Member Guidelines
§  Must attend monthly General Membership meetings
every 1st Friday.
§  Must pay all membership dues.
§  Must support all major events and Annual Gala.
§  Must support at least two meetings/events per
month.
§  Attendance to the Annual Gala Event is required and
the purchase of a table or sell 10 seats to your
assigned table.
§  Two absences in a 12 month period may result
in dismissal from the board without notice.
92

2013 strategic planning 11

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