Competition and Sports - OECD Secretariat - September 2023 OECD discussion

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OECD Directorate for Financial and Enterprise Affairs

This presentation by Marcelo Guimarães, Competition Expert (OECD) was made during the discussion “Competition & Sports” held at the 2023 edition of the OECD-IDB Latin American and Caribbean Competition Forum on 29 September 2023. More materials on the topic can be found at https://www.oecd.org/competition/latinamerica. This presentation was uploaded with the author’s consent.

Presentations & Public Speaking

Session III:
Competition and Sports
OECD-IDB Latin American and Caribbean Competition Forum
Quito, 29 September 2023
Marcelo Guimarães
Competition Expert

• Introduction
• OECD Background Note
• Specificities of the sports industry
• Organisation of sports leagues
• Sports broadcasting
• Sports labour markets
Outline

Introduction
Economic importance of sports

Specificities of the sports industry
• Special link with social and cultural life
• Unique relationship between consumers and suppliers
• Specific economics (sports competition)
• Governance model (open v. closed model)
Application of competition law:
Rule of reason v. per se/by object infringements

Specificities of the sports industry
Sports
organiser
Teams
Athletes
Broadcasters
Supporters
Advertisers
LEAGUE
Multi-sided market

Main competition issues
Organisation of sports leagues
• Monopoly or competitive markets?
• Anti-competitive behaviours against competing leagues and clubs/athletes
Sports broadcasting
• Sale of rights to broadcast sports events
Sports labour markets
• No-poach and wage-fixing agreements
• Transfer rules

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