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LOW PERFORMANCELIMITED
OPPORTUNITIES
OPPORTUNITIES
TIME
CONCEPT PHASE IMPLEMENTATION PHASE
MAXIMIZED
OPPORTUNITIES
HIGH PERFORMANCE
Invest in the process - we need millions to spend the billions (right)…
Opportunity-Performance Curve. The economic production possibility curve (PPC) shows possible combinations of two goods
that can be produced with constant resources & technology, resulting in less production of it.
Similar dynamics take place in development: it is important to keep opportunities open as long as possible.
Delaying decisions too long can have a negative impact on the project if not managed right and recent studies show that the
proper management of these options & opportunities has a clear positive impact on the value of the project’s performance.
Investing more intensively in the concept phase and using that knowledge to actively engage in decision-making, guarantees a
more extensive performance rate during implementation.

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