- The document discusses Mexico's 35 sites on UNESCO's World Heritage List, including 27 cultural sites and 6 natural sites. - It describes the National Association of Mexican World Heritage Cities (ANCMPM), an NGO established in 1996 that represents 14 member cities and aims to protect, conserve, and promote the cultural heritage of these cities. - Key policies and levels of government involvement in cultural heritage conservation in Mexico are outlined, along with examples of infrastructure rehabilitation projects in World Heritage cities that foster tourism.

1. "GROUP OF MEXICAN WORLD HERITAGE
CITIES, NATIONAL STRATEGY FOR REGIONAL
DEVELOPMENT "
International Conference, Regional Attractiveness for a
Sustainable and Inclusive Development
Fés, Morocco

2.  1972 Convention on the Protection of the World Heritage was established by UNESCO.
 1984 the Mexican State acceded to the Convention
 1987 Mexico registered its first sites: Mexico City; Oaxaca and Puebla
MEXICO ON UNESCO WORLD HERITAGE LIST
35 sites
6
naturals
2
mixes
27
cultural

3. CAMPECHE (4/12/1999) MEXICO CITY (11/12/1987)
XOCHIMILCO (11/12/1987) GUANAJUATO (9/12/1988)
MEXICO ON THE WORLD HERITAGE LIST

4. MORELIA (13/12/1991)
PUEBLA (11/12/1987)
OAXACA (11/12/1987)
QUERÉTARO (7/12/1996)
MEXICO ON THE WORLD HERITAGE LIST

5. ZACATECAS (11/12/1993)
SAN MIGUEL DE ALLENDE
(11/12/2008)
TLACOTALPAN (2/12/1998)
MEXICO ON THE WORLD HERITAGE LIST

6.  Sui generis NGO, created in 1996
 14 member cities
 Direct link between municipalities (3rd level of Gov.) and Federal Gov. (1st level
Gov.).
 Operates through working groups: culture, tourism, public services, urban
development, management of historic centers; heritage protection.
Objective:
Join efforts for the protection, conservation, promotion of the cultural legacy of
MWHC.
Improve human development of theses cities through the inscription as WHC.
NATIONAL ASSOCIATION OF MEXICAN WORLD HERITAGE CITIES
ANCMPM

7. PUBLIC POLICIES
ANCMPM
WHC benefit from
Federal Programs
Planning SEDATU
World Heritage Conservation CULTURA
Enhancing the value of historic centres
as tourist destinations
SECTUR
Positioning Mexico through World
Heritage
FOREING AFFAIRS
Tourist promotion SECTUR
Planned tourism development FONATUR

8. FEDERAL STATE MUNICIPAL
C
O
N
S
E
R
V
A
T
I
O
N
• Determine use of
monuments.
• Authorize actions on
monuments conservation
• Regulation of domain
transfer of monuments.
• Develop conservation
actions
• Elaborate and manage urban
development plans.
• Construction Permits.
• Monuments Conservation.
• Cessation of conservation
actions laking authorization.
CONCURRENT ATRIBUTIONS
• Protect, enrich and spread cultural non tangible heritage.
• Develop identity and sense of belonging to the Mexican Nation.
• Develop campaigns for the knowledge of cultural heritage and respect for monuments.
LEVELS OF GOVERNMENT AND ATRIBUTIONS ON
CULTURAL HERITAGE CONSERVATION IN MEXICO

9. CONSERVATION OF INFRAESTRUCTURE THAT FOSTERS TOURISM
REHABILITATION OF PUBLIC
SPACES
Guanajuato
Puebla

10. CONSERVATION OF INFRAESTRUCTURE THAT FOSTERS TOURISM
MONUMENT
IDENTIFICATION PLATES
REHABILITATION OF
STREETS, AND GARDENS
IN WH PERIMETER
ILUMINATION OF MONUMENTS
CONDUCTIVE AND
DIRECTIONAL SIGNALS

11. • A country's reputation is critical to its progress and prosperity.
• A powerful and positive national image makes it easier to attract tourists, investors and
export products, services and ideas.
• Countries are judged by what they do, offer and produce: Mexican WHC works to change
real perception of countries through our rich cultural heritage.
POSITIONING MEXICO THROUGH WORLD HERITAGE
Mexican gastronomy and talavera have been declared Intangible Cultural Heritage of Humanity in 2010 and 2020
respectively

12. BALANCES OF TOURISM, TRADE, OIL AND MANUFACTURING
BALANCES, 2012-2017. (MILLIONS OF DOLLARS)
Tourist scale Trade balance Oil balance Manufacturing balance
Source: Inegi and Banco de México.

13. World Economic Forum in its Tourism Competitiveness Index 2019:
• Mexico 19 place out of 140 countries analized.
• Out of the 14 variables that are messured, natural and cultural resources are those in which Mexico is
better ranked 1ª y 10ª position.
https://www.weforum.org/reports/the-travel-tourism-competitiveness-report-2019
MEXICO´S COMPETITIVENESS IS BASED IN ITS CULTURAL
AND NATURAL RICHNESS

14. # WORLD
HERITAGE CITIES
POSIRTION ON FOREIGN
EXCHANGE GENERATED BY
INTERNATIONAL TOURISM
2017
POSITION ON
INTERNACIONAL ARRIVALS
2017
W.E.F.T.C.I. 2019
CULTURAL/ NATURAL
RESOURCES
ESPAÑA 15 2 2 6
ITALIA 15 6 5 5.5
FRANCIA 12 3 1 4
MÉXICO 10 15 6 5.5
• Tourism helps to get greater international recognition/ a positive image/ event and currency
capture.
• MWHC have a solid cultural infrastructure, festivities throughout the year and a wide range of
gastronomy.
• Tourism in Mexico has focus on the beach, not on cultural assets,
• Cultural competitive advantages have not been internationalized.
• Mexico needs tools to promote globally, local culture, technics and industries.
LEADING COUNTRIES IN NUMBER OF WORLD HERITAGE
CITIES AND THEIR PARTICIPATION IN THE INTERNATIONAL
TOURISM MARKET