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Improving the trading
environment through
collaboration
Professor Cathy Parker
Institute of Place Management
Manchester Me...
UK Town and City Centres
2010 2011 2012 2013 2014 2015 2016 2017 2018
Footfall (absolute values)
140,000,000 visits lost 2010-2018
• Over 400 retail chains have disappeared closing over
30,000 stores (Centre for Retail Research)
• BRC predict a further ...
Town centre retail spend falling
0%
10%
20%
30%
40%
50%
60%
2000 2005 2010 2015 2020 2025
34.0%
0%
5%
10%
15%
20%
25%
30%
35%
2000 2005 2010 2015 2020 2025 2030
The growth of online spending
-5.9
1.06
-1.38 -1.45
-0.13
-2.25
-2.59
-0.1
-1.37
-7
-6
-5
-4
-3
-2
-1
0
1
2
2010 2011 2012 2013 2014 2015 2016 2017 2018...
What is happening in individual
locations?
0%
5%
10%
15%
20%
25%
30%
London South
East
East South
West
Scotland West
Midlands
North
East
Yorks East
Midlands
North
We...
201 factors influence
vitality and viability
1. How much influence each factor has on the vitality
and viability of a centre
2. How much control a location has over th...
Child-minding
centre
Deliveries
Location
Methods of
classification
Opening hours
Political climate
Spatial structure
1
1.5...
ACTIVITY HOURS
APPEARANCE
OFFER
VISION&STRATEGY
EXPERIENCE
MANAGEMENT
MERCHANDISE
NECESSITIES
Anchors
NETWORKS &
PARTNERSH...
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Theoretically
Really
How easy is to work together?
183 UK town/city
centres
Hourly footfall
counts 24/7/365
Data from 2006
Footfall data
What does footfall tell us
about how centres are used?
Comparison Holiday
MultifunctionalSpeciality
Mumford , Parker C, Ntounis and Dargan (2017)
K-Means Clustering (Monthly)
•People come here predominantly to shop
•Busiest in the run up to Christmas
•People travel a considerable distance to visi...
Comparison Holiday
MultifunctionalSpeciality
Mumford , Parker C, Ntounis and Dargan (2017)
K-Means Clustering (Monthly)
•People come here for a holiday or a 'day out'
•Busiest times are July and August - and days when the
weather is good
•Peo...
Comparison Holiday
MultifunctionalSpeciality
Mumford , Parker C, Ntounis and Dargan (2017)
K-Means Clustering (Monthly)
•People come here for the overall experience
•Footfall rises steadily from Easter to end of August -
and peaks again aroun...
Comparison Holiday
MultifunctionalSpeciality
Mumford , Parker C, Ntounis and Dargan (2017)
K-Means Clustering (Monthly)
•People come for a mixture of everyday needs - shopping, accessing
public transport, employment, education, services etc.
...
“..each firm follows its own agenda and
goals and may not see itself part of a
larger, value-added channel”
Van Brugge et ...
How can actors collaborate?
Scrutiny
group
BID
Formal
Informal
Private
funding
Public
funding
Public-private
partnership
Community
interest
company
Tr...
Source : Institute of Place Management 2018: Scottish BIDs an Independent Review
Scrutiny
group
BID
Formal
Informal
Private
funding
Public
funding
Public-private
partnership
Community
interest
company
Tr...
Thank you!
www.placemanagement.org
Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker
Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker
Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker
Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker
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Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker

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Cathy Parker, Director and Professor, Institute of Place Management (IPC) and Manchester Metropolitan University, UK at the OECD Conference on SMEs and the Urban Fabric, 15-16 April 2019, OECD Trento Centre, Italy.

Full event info: https://oe.cd/SMEs-Cities

Publié dans : Actualités & Politique
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Improving the trading environment through collaboration: Lessons from the UK - Cathy Parker

  1. 1. Improving the trading environment through collaboration Professor Cathy Parker Institute of Place Management Manchester Metropolitan University
  2. 2. UK Town and City Centres
  3. 3. 2010 2011 2012 2013 2014 2015 2016 2017 2018 Footfall (absolute values) 140,000,000 visits lost 2010-2018
  4. 4. • Over 400 retail chains have disappeared closing over 30,000 stores (Centre for Retail Research) • BRC predict a further 900,000 retail job losses to 2025 • Vacancy rates reached a high of 40% in some towns (Local Data Company)
  5. 5. Town centre retail spend falling 0% 10% 20% 30% 40% 50% 60% 2000 2005 2010 2015 2020 2025 34.0%
  6. 6. 0% 5% 10% 15% 20% 25% 30% 35% 2000 2005 2010 2015 2020 2025 2030 The growth of online spending
  7. 7. -5.9 1.06 -1.38 -1.45 -0.13 -2.25 -2.59 -0.1 -1.37 -7 -6 -5 -4 -3 -2 -1 0 1 2 2010 2011 2012 2013 2014 2015 2016 2017 2018 % change in footfall % change in footfall Footfall down 13.22% 2010-2018
  8. 8. What is happening in individual locations?
  9. 9. 0% 5% 10% 15% 20% 25% 30% London South East East South West Scotland West Midlands North East Yorks East Midlands North West Wales Regional differences in closures
  10. 10. 201 factors influence vitality and viability
  11. 11. 1. How much influence each factor has on the vitality and viability of a centre 2. How much control a location has over the factor High Street UK 2020
  12. 12. Child-minding centre Deliveries Location Methods of classification Opening hours Political climate Spatial structure 1 1.5 2 2.5 3 3.5 4 2 2.5 3 3.5 4 4.5 5 Forget it Live with it Not worth it Get on with it! How much each factor influences vitality and viability Howmuchcontroloverafactor
  13. 13. ACTIVITY HOURS APPEARANCE OFFER VISION&STRATEGY EXPERIENCE MANAGEMENT MERCHANDISE NECESSITIES Anchors NETWORKS & PARTNERSHIPS DIVERSITY WALKING ENTERTAINMENT AND LEISURE PLACE ASSURANCE ATTRACTIVENESS ACCESSIBLE PLACE MARKETING Comparison/convenience RECREATIONAL SPACE Barriers to Entry Chain vs independent Safety/crime LIVEABLE ADAPTABILITY 2.7 2.9 3.1 3.3 3.5 3.7 3.9 3.3 3.5 3.7 3.9 4.1 4.3 4.5 4.7 Howmuchtowncaninfluencefactor How much factor influences vitality and viability Top 25 factors
  14. 14. 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 Theoretically Really How easy is to work together?
  15. 15. 183 UK town/city centres Hourly footfall counts 24/7/365 Data from 2006 Footfall data
  16. 16. What does footfall tell us about how centres are used?
  17. 17. Comparison Holiday MultifunctionalSpeciality Mumford , Parker C, Ntounis and Dargan (2017) K-Means Clustering (Monthly)
  18. 18. •People come here predominantly to shop •Busiest in the run up to Christmas •People travel a considerable distance to visit •Wide range of retail choice, leisure, food and beverage •Strong retail anchor(s) •Strong presence of multiples and international brands •Depth and breadth of merchandising •Large catchment area •Accessible by choice of means of transport •Organise themselves to compete with other comparison towns and channels Comparison signature
  19. 19. Comparison Holiday MultifunctionalSpeciality Mumford , Parker C, Ntounis and Dargan (2017) K-Means Clustering (Monthly)
  20. 20. •People come here for a holiday or a 'day out' •Busiest times are July and August - and days when the weather is good •People travel a considerable distance to visit •Focus on offering a good experience to visitors during the summer peak •Attractive to tourists but may poorly serve local catchment •Organise themselves to increase and enhance their entertainment and leisure appeal Holiday signature
  21. 21. Comparison Holiday MultifunctionalSpeciality Mumford , Parker C, Ntounis and Dargan (2017) K-Means Clustering (Monthly)
  22. 22. •People come here for the overall experience •Footfall rises steadily from Easter to end of August - and peaks again around Christmas time. •People stay longer here (increased dwell time). •Anchor(s) not retail - offer something unique and special •Attract visitors but serve local population •Organise themselves to protect and promote identity and positioning Speciality signature
  23. 23. Comparison Holiday MultifunctionalSpeciality Mumford , Parker C, Ntounis and Dargan (2017) K-Means Clustering (Monthly)
  24. 24. •People come for a mixture of everyday needs - shopping, accessing public transport, employment, education, services etc. •Multifunctional towns have higher footfall figures than than community towns. •People travel further to access multifunctional towns whilst community towns just serve their local population. •Community towns organise themselves to manage accessibility, concentration, reliability, and customer service •Multifunctional towns drive surrounding economies and should support network of surrounding centres Multifunctional/community signature
  25. 25. “..each firm follows its own agenda and goals and may not see itself part of a larger, value-added channel” Van Brugge et al, 2010
  26. 26. How can actors collaborate?
  27. 27. Scrutiny group BID Formal Informal Private funding Public funding Public-private partnership Community interest company Traders’ Association Civic Society Town team Town Centre Management
  28. 28. Source : Institute of Place Management 2018: Scottish BIDs an Independent Review
  29. 29. Scrutiny group BID Formal Informal Private funding Public funding Public-private partnership Community interest company Traders’ Association Civic Society Town team Town Centre Management Place Leadership
  30. 30. Thank you! www.placemanagement.org

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