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In-house translation at your fingertips.
THE FUTURE OF GLOBAL
ONLINE MARKETING
LOCALIZATION WORKFLOW &
OPTIMIZATION
DR. LI...
2In-house translation at your fingertips.
3In-house translation at your fingertips.
WHAT IS ONE HOUR
TRANSLATION?
15,000 translators in all
major sectors
From 100 c...
4In-house translation at your fingertips.
BUILT TO SCALE
Translation management
system
Robust allocation
algorithm
Massive...
6In-house translation at your fingertips.
POWERED BY TECHNOLOGY
Web based CAT
TM and Glossary
Localization platform
Real T...
7In-house translation at your fingertips.
PRIVACY AND SECURITY
Virtual Private Cloud
No downloads
No Emails
Online tools o...
8In-house translation at your fingertips.
GLOBAL MARKETING
9In-house translation at your fingertips.
THE TRANSITION
Search &
Banners
Content
Pinpoint.
100x of targeting
parameters
D...
10In-house translation at your fingertips.
CONTENT ORIENTED MARKETING
Facebook
LinkedIn
Twitter
Outbrain
Taboola
Demand fo...
11In-house translation at your fingertips.
THE GOAL
Preparing your online
business for the
international audience
12In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU NEED?
Localized website and mobile app (takes 1 da...
13In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU WANT
14In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU REALLY WANT
15In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU REALLY DON’T WANT
16In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED WEBSITE
Plugins
WeST™
API
Other Localization Platf...
17In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED MOBILE APP
Directly on the app store
OHT Mobile (L...
18In-house translation at your fingertips.
THE ECOMMERCE ERA –
CUSTOMER SERVICE IN NATIVE LANGUAGE
Native speakers support...
19In-house translation at your fingertips.
THE ECOMMERCE ERA –
COLLECT MONEY IN LOCAL CURRENCIES AND METHODS
That’s easy
G...
20In-house translation at your fingertips.
THE ECOMMERCE ERA –
INTL' SHIPPING
Also easy
Do it yourself
Fulfillment partner...
21In-house translation at your fingertips.
THE ECOMMERCE ERA –
GLOBAL ADVERTISING
OHT Media
22In-house translation at your fingertips.
OHT creates a
localized version of
your online
campaign
THE ECOMMERCE ERA –
GLO...
23In-house translation at your fingertips.
GLOBAL ADVERTISING
24In-house translation at your fingertips.
GLOBAL ADVERTISING
Optimization
25In-house translation at your fingertips.
GLOBAL ADVERTISING
26In-house translation at your fingertips.
THE ECOMMERCE ERA –
TIME AND TURN AROUND
24/7 support
Average lead time 35
minu...
27In-house translation at your fingertips.
TECHNOLOGY
28In-house translation at your fingertips.
HASSLE FREE APPROACH
Input: English campaign + target
countries
Output: Leads f...
29In-house translation at your fingertips.
WEST™ FOR GLOBAL ADVERTISING
WeST used for LP translation
Simple Google Analyti...
30In-house translation at your fingertips.
WeST™ IN ACTION
31In-house translation at your fingertips.
OHT Mobile App Localization
32In-house translation at your fingertips.
ZERO-INTEGRATION
Zero overhead! Access to the site or CMS is not required
Local...
33In-house translation at your fingertips.
ADVERTISING
Advertise text and banner ads
on Google and other networks
Retarget...
34In-house translation at your fingertips.
ADDITIONAL FEATURES
A/B testing and easy landing pages manipulation
Integrates ...
35In-house translation at your fingertips.
THANK YOU
36In-house translation at your fingertips.
Palo Alto | Washington DC | Romania | Ukraine | Israel
Lior Libman
President, O...
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The Future of Global Online Marketing: Localization Workflow & Optimization

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Publié le

Dr. Lior Libman's 2015 IMUG presentation on how to optimize your localized content and streamline translation workflows to scale your international advertising efforts.

You can read the full presentation recap at: http://www.ohtenterprise.com/blog/marketing-and-advertising/scaling-global-online-marketing-localization-and-optimization

Publié dans : Marketing
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The Future of Global Online Marketing: Localization Workflow & Optimization

  1. 1. In-house translation at your fingertips. THE FUTURE OF GLOBAL ONLINE MARKETING LOCALIZATION WORKFLOW & OPTIMIZATION DR. LIOR LIBMAN
  2. 2. 2In-house translation at your fingertips.
  3. 3. 3In-house translation at your fingertips. WHAT IS ONE HOUR TRANSLATION? 15,000 translators in all major sectors From 100 countries Over 75 languages 3,000+ Language pairs
  4. 4. 4In-house translation at your fingertips. BUILT TO SCALE Translation management system Robust allocation algorithm Massive scale human translation Powered by Technology…
  5. 5. 6In-house translation at your fingertips. POWERED BY TECHNOLOGY Web based CAT TM and Glossary Localization platform Real Time Reviews – Quality control TransBox – Email Translation Translation API WeST™ OHT Mobile - Mobile App SDK
  6. 6. 7In-house translation at your fingertips. PRIVACY AND SECURITY Virtual Private Cloud No downloads No Emails Online tools on OHT VPC US based servers Communication via secured API End to end SSL secured site
  7. 7. 8In-house translation at your fingertips. GLOBAL MARKETING
  8. 8. 9In-house translation at your fingertips. THE TRANSITION Search & Banners Content Pinpoint. 100x of targeting parameters Direct customer needs Branding
  9. 9. 10In-house translation at your fingertips. CONTENT ORIENTED MARKETING Facebook LinkedIn Twitter Outbrain Taboola Demand for content translation from media companies
  10. 10. 11In-house translation at your fingertips. THE GOAL Preparing your online business for the international audience
  11. 11. 12In-house translation at your fingertips. THE ECOMMERCE ERA - WHAT YOU NEED? Localized website and mobile app (takes 1 day) Customer service in native language Collect money in local currencies and methods Intl' shipping Global Advertising Local domain (Better have) Local number (nice to have)
  12. 12. 13In-house translation at your fingertips. THE ECOMMERCE ERA - WHAT YOU WANT
  13. 13. 14In-house translation at your fingertips. THE ECOMMERCE ERA - WHAT YOU REALLY WANT
  14. 14. 15In-house translation at your fingertips. THE ECOMMERCE ERA - WHAT YOU REALLY DON’T WANT
  15. 15. 16In-house translation at your fingertips. THE ECOMMERCE ERA- LOCALIZED WEBSITE Plugins WeST™ API Other Localization Platforms (Proxy, JS, plugins, Xliff, clones)
  16. 16. 17In-house translation at your fingertips. THE ECOMMERCE ERA- LOCALIZED MOBILE APP Directly on the app store OHT Mobile (Lingui) Localization platforms
  17. 17. 18In-house translation at your fingertips. THE ECOMMERCE ERA – CUSTOMER SERVICE IN NATIVE LANGUAGE Native speakers support reps (In house / outsource) TransBox
  18. 18. 19In-house translation at your fingertips. THE ECOMMERCE ERA – COLLECT MONEY IN LOCAL CURRENCIES AND METHODS That’s easy Google Wallet PayPal Braintree Stripe More…
  19. 19. 20In-house translation at your fingertips. THE ECOMMERCE ERA – INTL' SHIPPING Also easy Do it yourself Fulfillment partner Drop Ship
  20. 20. 21In-house translation at your fingertips. THE ECOMMERCE ERA – GLOBAL ADVERTISING OHT Media
  21. 21. 22In-house translation at your fingertips. OHT creates a localized version of your online campaign THE ECOMMERCE ERA – GLOBAL ADVERTISING Send us your current campaigns, on any platform Select your campaign target countries We launch your online campaign abroad!
  22. 22. 23In-house translation at your fingertips. GLOBAL ADVERTISING
  23. 23. 24In-house translation at your fingertips. GLOBAL ADVERTISING Optimization
  24. 24. 25In-house translation at your fingertips. GLOBAL ADVERTISING
  25. 25. 26In-house translation at your fingertips. THE ECOMMERCE ERA – TIME AND TURN AROUND 24/7 support Average lead time 35 minutes Translation sent back via email / API / pushed back to CMS
  26. 26. 27In-house translation at your fingertips. TECHNOLOGY
  27. 27. 28In-house translation at your fingertips. HASSLE FREE APPROACH Input: English campaign + target countries Output: Leads from target countries Implementation using WeST™ Or using zero-integration landing pages
  28. 28. 29In-house translation at your fingertips. WEST™ FOR GLOBAL ADVERTISING WeST used for LP translation Simple Google Analytics-like integration (copy / paste JS code) Translation of any landing page to any language Easy optimization cycles based on RTR InContext keeps the same design – no need for design changes
  29. 29. 30In-house translation at your fingertips. WeST™ IN ACTION
  30. 30. 31In-house translation at your fingertips. OHT Mobile App Localization
  31. 31. 32In-house translation at your fingertips. ZERO-INTEGRATION Zero overhead! Access to the site or CMS is not required Localize – Create campaign in target languages Redesign to match source Host Landing pages Optimize ads and landing pages Generate leads from target countries
  32. 32. 33In-house translation at your fingertips. ADVERTISING Advertise text and banner ads on Google and other networks Retargeting Media buying in target countries
  33. 33. 34In-house translation at your fingertips. ADDITIONAL FEATURES A/B testing and easy landing pages manipulation Integrates with marketing campaign analytics for results analysis Fully integrated with onehourtranslation.com for translation management Full adserver access Advanced lead collection and routing
  34. 34. 35In-house translation at your fingertips. THANK YOU
  35. 35. 36In-house translation at your fingertips. Palo Alto | Washington DC | Romania | Ukraine | Israel Lior Libman President, One Hour Translation Inc. lior@onehourtranslation.com 650-944-9480 THANK YOU

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