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6TH TRANSNATIONAL MEETING

               Kuopio, Finland. 28 Feb to 3 March, 2012


This project has been funded with support from the European Commission.
This publication reflects the views only of the author(s).
The Commission cannot be held responsible for any use which may be made of the information
contained therein.
Hotel la Fontana de Onil
ADVERTISING CAMPAIGN
            •As you can see in the picture, the
                hotel was a big old house wich was
                restored two years ago. The hotel is
                situated in the mountains
                overlooking the village of Onil.
                It’s just 15’ walk from it.
            • Around the hotel you can find a
                garden with paths leading to the
                main house.
            • As hotel facilities we have:
            • Picnic area
            • Barbecues.
            • Car park.
            • Camping area just 150 metres away
                with bathrooms, changing rooms,
                playing area.
OUTDOOR ACTIVITIES

                                           IN G
         LIMBIN
               G
                                     N TER
        C
                            O RIEE




        G
  HIKIN                     RIDIN
                                 G
                   HO   RSE




               E                         NG
   NTA IN B IK                     Y AKI
MOU                           KA
MEDIA CHANNELS with time frames
• LOCAL TV          two ads in the morning and two in the evening


•   LOCAL RADIO          three times a day (11 a.m/ 3 p.m/ 7 p.m)

•   INTERNET                           www.lafontanadeonil.com

•   LOCAL PRESS                 once a week on the “Escaparate”

•   FACEBOOK                 www.facebook.com/lafontanadeonil
The ads will be more frequent in summer and Easter
  because of the high season.
CAMPAIGN THEME
Fontana d’Onil is a hotel situated in a natural
environment but not far from the village of
Onil, just 2Km away. The hotel is perfect for
all type of visitors, ranging from large groups
of friends or parents who want to have fun
with their children to couples who want a
romantic getaway. Its location allows people
to enjoy the trip both in a: sport and cultural
way, because in the same hotel you can
practise any type of sport activities (horse
riding, hiking, kayaking, etc.) and in the
village you will find medieval castles, the doll
museum and several exhibitions. It’s the
perfect place for an unforgettable holiday
ADVERTISING CAMPAIGN
• The flier will be distributed in travel Agencies, Sport
  Centres, Fairs, etc.
• The flier will be also sent by post to any similar places.
• Company logo on sports equipment of local teams
  (basketball, football ...).
• Some employees will visit primary schools to give a
  speech about the hotel facilities and recommend a
  weekend there.
• The publicity of the hotel will be shown on the buses and
  taxis of the nearby cities.
SLOGAN
ONIL MOUNTAINS: AN UNFORGETTABLE
 EXPERIENCE
ADVERTISEMENT
INTERVIEW
THANKS FOR YOUR
   ATTENTION
FLIER
FLIER

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Advertising campaign for the Spain students fictive firm

  • 1. 6TH TRANSNATIONAL MEETING Kuopio, Finland. 28 Feb to 3 March, 2012 This project has been funded with support from the European Commission. This publication reflects the views only of the author(s). The Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 2. Hotel la Fontana de Onil ADVERTISING CAMPAIGN •As you can see in the picture, the hotel was a big old house wich was restored two years ago. The hotel is situated in the mountains overlooking the village of Onil. It’s just 15’ walk from it. • Around the hotel you can find a garden with paths leading to the main house. • As hotel facilities we have: • Picnic area • Barbecues. • Car park. • Camping area just 150 metres away with bathrooms, changing rooms, playing area.
  • 3. OUTDOOR ACTIVITIES IN G LIMBIN G N TER C O RIEE G HIKIN RIDIN G HO RSE E NG NTA IN B IK Y AKI MOU KA
  • 4. MEDIA CHANNELS with time frames • LOCAL TV two ads in the morning and two in the evening • LOCAL RADIO three times a day (11 a.m/ 3 p.m/ 7 p.m) • INTERNET www.lafontanadeonil.com • LOCAL PRESS once a week on the “Escaparate” • FACEBOOK www.facebook.com/lafontanadeonil The ads will be more frequent in summer and Easter because of the high season.
  • 5. CAMPAIGN THEME Fontana d’Onil is a hotel situated in a natural environment but not far from the village of Onil, just 2Km away. The hotel is perfect for all type of visitors, ranging from large groups of friends or parents who want to have fun with their children to couples who want a romantic getaway. Its location allows people to enjoy the trip both in a: sport and cultural way, because in the same hotel you can practise any type of sport activities (horse riding, hiking, kayaking, etc.) and in the village you will find medieval castles, the doll museum and several exhibitions. It’s the perfect place for an unforgettable holiday
  • 6. ADVERTISING CAMPAIGN • The flier will be distributed in travel Agencies, Sport Centres, Fairs, etc. • The flier will be also sent by post to any similar places. • Company logo on sports equipment of local teams (basketball, football ...). • Some employees will visit primary schools to give a speech about the hotel facilities and recommend a weekend there. • The publicity of the hotel will be shown on the buses and taxis of the nearby cities.
  • 7. SLOGAN ONIL MOUNTAINS: AN UNFORGETTABLE EXPERIENCE
  • 10. THANKS FOR YOUR ATTENTION
  • 11. FLIER
  • 12. FLIER