2. RIOT magazine CLIENT RESEARCH
My client: The Northern Echo
“ You have been commissioned by the Northern Echo to produce a new magazine or
newspaper product. Your product could be in any genre (lifestyle, music, travel and
so on) but it must be self financed through sales or advertising. You must also
produce your magazine for a specified audience segment within the 16 to 25 age
“
group.
3. RIOT magazine CLIENT RESEARCH
Meeting my clients needs and the limitations:
•My product can’t contain any extreme or vulgar language.
•It also can’t include any extreme or vulgar imagery.
•Selected and developed a product that will fill the gap in the market.
•Completed a lot of in depth research into my chosen target audience and subjects of my
articles.
•The advertising will have to be
local as The Northern Echo is a
local newspaper.
4. RIOT magazine AUDIENCE RESEARCH
Target audience:
•60% males and 40% females
•Aged 16-24
•Socioeconomic groups C1, C2 and D
•Tribe group, Young Alts
5. RIOT magazine AUDIENCE RESEARCH
Effects on content:
My target audience effects the content that will be included in my magazine, for example:
• From my reader profile; 24 hours is spent every week online, per reader; therefore I have included an article called ‘Stalking band
members’. This will be an entertainment article but involves using the internet.
• They also like trying new things, from this and other research I’ve done into my target audience, like surveys and questionnaires,
I’ve produced an article on guitar playing for beginners, I’ve received a lot of positive feedback from this as majority of my target
audience are generally interested in this subject.
6. RIOTmagazine GENRE RESEARCH
They’re both very busy with
sell lines but Kerrang uses a
lot of imagery too
They use bright coloured text
to make the sell lines and
titles stand out
NME is a lot more basic and plain compared to Kerrang, but is still a good and eye grabbing look
7. RIOT magazine GENRE RESEARCH
For my genre research I looked at Kerrang and NME magazine:
Almost every page in
Kerrang have these
information boxes.
Kerrang like to make their titles and kickers stand out more
than NME do, so they normally take up about a quarter of the
page.
The eyeline of the imagery in both magazines
is always above the top third of the page.
2nd person narrative voice
Both magazines use similar
imagery; mainly use of very
passive imagery.
NME uses a lot more text, however it’s a
smaller font than what’s used in Kerrang
and they make sure there’s enough
imagery to balance out the text.
2nd person narrative voice
8. RIOT magazine GENRE RESEARCH
KERRANG NME RIOT
(my magazine)
•Has around 50 pages per issue and • Has around 100 pages per issue and • Will have 32 pages per issue meaning I’ll
Employs 30 people. employs 50 people. only need to employ 20 people.
•Uses lightweight paper but is glossy. •Uses lightweight paper but isn’t glossy •Uses lightweight paper and has a glossy
it’s more like newspaper. front cover.
9. RIOT magazine MOCK UP PROCESS
Genre research
Flat plans
Mock ups in InDesign
Focus group to gather feedback
10. RIOT magazine MOCK UP 1
STRENGTH: the font is suitable for my target audience.
Information
box like in
Kerrang
WEAKNESS:
the title and
background is
boring and
plain.
STRENGTH: the imagery is like an WEAKNESS: there’s a lot of text, “it’s
image to future self a bit of a put off”.
11. RIOT magazine MOCK UP 2
STRENGTH: breakout box looks good and definitely makes it look better.
STRENGTH:
the title has a
nice play on
words.
WEAKNESS:
doesn’t look
professional
enough,
needs a better
background.
STRENGTH: the colour scheme is WEAKNESS: the article wasn’t very fluent or particularly
appropriate to my target audience. easy to follow and was quite repetitive.
12. RIOT magazine VIABILITY RESEARCH
Expenditure The magazine is going to cost me £6,104.71 to
£6,104.71 • make, print and distribute; this includes the
price for models, photographers, editors etc.
Total Expenditure
£20,630.29 Advertising Income From all the advertising that I’ll be including in
£10,985.00
Sales Income my magazine I will get £10,985.00. This means
Net Profit • that I could still have a free magazine and make
a profit as it would cover the price of making
£15,750.00 the magazine.
From the overall sales of my magazine, not
Majority of my income will come from the sales of the magazine, however I
will also get a lot from advertising too. My main expenditure will be the
• including the advertising, I will get a total of
£15,750.00.
printing, in total, each issue will cost me £2,450.30 to print.
OVERALL PROFIT: £20,630.29
