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How Startups and Small Indian companies can Benefit from Social web and Enterprise 2.0
Young Company! you already focus on Web applications
then, what are you looking for?
but, everything seems to change
which is Good. Big companies already do all the old stuff well and in good scale
*I* What is this New Web? *II* What does this mean for us? *III* Why is it Challenging? so, let us look at
What is this New Web? *I*
New style of working user participation &  peer production, not just publishing Social Media Applications
Mashups Syndication Composite Applications
Widgets; Flash, Javascript Micro Applications
Facebook Platform Social Networking Applications
OpenSocial Platform Shindig : Apache open source implementation of the  OpenSocial and gadgets specification
Open APIs & Web Services
Web 2.o Online Services Applications for consumers …  remember companies used to make products for desktop users?
Web Oriented Architecture WOA Web2.0 + SOA
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social design,  Enterprise Ready
Semantic Web The emerging Web 3.0
What does this mean for us? *II*
1.  Massive opportunity to specialize and grow on fast track Blue Ocean Strategy
2.  Market New products & service offerings  inexpensively PR 2.o, Blogs, Word of Mouth
3. Beat the downturn, commoditization and Market pressures The same old business will it work?
Why is it Challenging? *III*
Competency bar is moving up A
Strategy needs understanding of distribution models and uptake of new offerings B Limited expertise outside the Silicon Valley
Marketing is changing faster than ever Having a website is now hardly interesting for prospects C
No longer just Usefulness, it’s the Experience that matters A very 90’s design and web experience cannot work D
Invest little to gain a standing E
so, what’s that frog ;-) Thanks
Our new product … adding the “social twist” to  web and enterprise applications
Jay Pullur [email_address]   web 2.0 widgets facebook apps opensocial enterprise 2.0 semantic web ajax, ruby,  REST     
Nasscom Emerge Forum Thanks for inviting New Delhi, 12 sep 08

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How Small Indian Companies Can Benefit from Social and Enterprise Web Trends