Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

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Pradeep Chopra (Co. founder, OMLogic) presents on Online Marketing and how businesses considering online marketing, should decide on whether to create an In-house team or Outsource the function at OMCAR 2009.

Business Technologie

Online Marketing: In-house or Outsource? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic) May 23, 2009

www.omlogic.com Conventional Online Marketing Paradigm

Typical Thinking www.omlogic.com Acquire Website Rankings, Traffic, Views

Typical Implementation Process www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What results can you expect? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

www.omlogic.com Has the Business met its Objectives?

Doubtful? www.omlogic.com ,[object Object],[object Object],[object Object]

www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This looks like the site I want. Let me go-forward.

www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing

Why In-House? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Outsource? www.omlogic.com Source: SEMPO 2008 Annual Survey

In-House or Outsource? www.omlogic.com Outsource In-house

In-House or Outsource? www.omlogic.com ,[object Object],[object Object],[object Object],[object Object]

Thank You! Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com

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Online Marketing: In-House or OutSource? [Pradeep Chopra (Co-founder, OMLogic)] at OMCAR 2009

1. Online Marketing: In-house or Outsource? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic) May 23, 2009

2. www.omlogic.com Conventional Online Marketing Paradigm

3. Typical Thinking www.omlogic.com Acquire Website Rankings, Traffic, Views

6. www.omlogic.com Has the Business met its Objectives?

8. The Current Reality www.omlogic.com Business Strategy Marketing Marketing Promotion (Product, Service or a Brand) SEO SEM Online Marketing

9. Required Approach www.omlogic.com Business Strategy Marketing Promotion (Product, Service or a Brand)

10. www.omlogic.com Lets Look at an Example

11.

12.

13.

14.

15. Why Outsource? www.omlogic.com Source: SEMPO 2008 Annual Survey

16. In-House or Outsource? www.omlogic.com Outsource In-house

17.

18. Thank You! Email: [email_address] | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com

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