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ON24 analytics infographic

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ON24
ON24

The results of ON24's B2B marketers survey underscore the need for marketers to tap into the data available to them for enhanced lead generation programs.

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B2B MARKETERS SURVEY BETTER BUSINESS. POWERFUL MARKETING. BELIEVE THAT USING ANALYTICS MAKES THEIR BUSINESS MORE SUCCESSFUL PLAN TO INCREASE THEIR INVESTMENT IN MARKETING ANALYTICS IN 2015 OF MARKETERS USE IT TO MEASURE HOW CUSTOMERS INTERACT WITH CONTENT 97% 87% 86% ANALYTICS ARE UBIQUITOUS WHERE DOES THE BEST DATA COME FROM? INVESTMENT PRIORITIES IN MARKETING TECHNOLOGY WHERE SMB & ENTERPRISE SEE THE R.O.I. WEBCASTS 35% SOCIAL 31% EMAIL MARKETING 31% EASY-TO-UNDERSTAND DATA 60% EASY TO IMPLEMENT AND USE 53% SOPHISTICATED TECHNOLOGY 36% RESPONDENTS ALWAYS SEE RESULTS FROM MARKETING ANALYTICS 40% 24% 55% 38% SMB ENTERPRISEVS. MARKETING ANALYTICS IMPROVE LEAD GENERATION SURVEY METHODOLOGY The survey was commissioned and designed by ON24 and carried out by Redshift Research. The research was conducted among 221 U.S.-based B2B marketers with marketing analytics experience.

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ON24 analytics infographic

  • 1. B2B MARKETERS SURVEY BETTER BUSINESS. POWERFUL MARKETING. BELIEVE THAT USING ANALYTICS MAKES THEIR BUSINESS MORE SUCCESSFUL PLAN TO INCREASE THEIR INVESTMENT IN MARKETING ANALYTICS IN 2015 OF MARKETERS USE IT TO MEASURE HOW CUSTOMERS INTERACT WITH CONTENT 97% 87% 86% ANALYTICS ARE UBIQUITOUS WHERE DOES THE BEST DATA COME FROM? INVESTMENT PRIORITIES IN MARKETING TECHNOLOGY WHERE SMB & ENTERPRISE SEE THE R.O.I. WEBCASTS 35% SOCIAL 31% EMAIL MARKETING 31% EASY-TO-UNDERSTAND DATA 60% EASY TO IMPLEMENT AND USE 53% SOPHISTICATED TECHNOLOGY 36% RESPONDENTS ALWAYS SEE RESULTS FROM MARKETING ANALYTICS 40% 24% 55% 38% SMB ENTERPRISEVS. MARKETING ANALYTICS IMPROVE LEAD GENERATION SURVEY METHODOLOGY The survey was commissioned and designed by ON24 and carried out by Redshift Research. The research was conducted among 221 U.S.-based B2B marketers with marketing analytics experience.