5. ONE Agency is a new style
interactive agency, with
over a decade of
experience.
We see ourselves as a third
generation agency.
6. ONE Agency is a new style ONE Agency uses the
interactive agency, with internet, (interactive) TV,
over a decade of print, events ... to reach
experience. and interact with your
customers where they
We see ourselves as a third
really are.
generation agency.
7. ONE Agency is a new style ONE Agency uses the
interactive agency, with internet, (interactive) TV,
over a decade of print, events ... to reach
experience. and interact with your
customers where they
We see ourselves as a third
really are.
generation agency.
ONE Agency helps you design, build and manage fresh, bold, creative
“new media experiences” using cutting edge technology.
16. Virtual Worlds
Making sense of
Virtual Worlds and Second Life
17. What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and
discuss as three dimensional characters.
18. What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and
discuss as three dimensional characters.
19. So we understand each other
★ Avatar — A 3-D representation (realistic or otherwise) of an internet
user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was
popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).)
★ Persistent world — A persistent world’s plots and events continue to
develop even while some of the players are not playing their character.
★ MMORPG — Massively Multiplayer Online Role-Playing Game
Thanks to
Wikipedia
20. A bit of history
1985 1995
The first large scale commercial networked
Beta launch of “Alpha World”, now Active Worlds,
multi-user virtual world “Habitat” was
the first 3D virtual world and still active today.
launched.
12
35. So Why Second Life
★ NOT:
• To generate impressions
• To reach a huge audience
• To score high on traditional ratios
36. So Why Second Life
★ NOT:
• To generate impressions
• To reach a huge audience
• To score high on traditional ratios
★ BUT:
• To get a feel for the community experience (it feels real)
• To look into the future of interactive communication and media.
(communication, personal contact online, ...)
• Cherry on the cake: Return on Buzz
37. So Why Second Life
★ Second Life offers a remarkable visualization of how online virtual
communities work.
★ Avatars can build their own community within Second Life by setting
up ‘groups’ and making ‘friends’:
★ This community-forming aspect is a cornerstone to success in Second
Life.
38. What are the opportunities
Build Build Build
a house an island a world
39. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
objects and services
• Virtual real estate
development
• Subscription
• Microtransactions
40. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
objects and services
• Virtual real estate
development
• Subscription
• Microtransactions
41. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
Advertising (virtual
•
objects and services
traditional)
• Virtual real estate
• Creating highly involving
development
digital experiences
• Subscription
• Interacting with your
audience • Microtransactions
42. What are the opportunities
Build Build Build
a house an island a world
Buy & selling of virtual
•
Advertising (virtual
•
objects and services
traditional)
• Virtual real estate
• Creating highly involving
development
digital experiences
• Subscription
• Interacting with your
audience • Microtransactions
43. What are the opportunities
★ The essence of Second Life is community and communication.
★ People active in Second Life are there mainly to meet people and build
a (virtual) social network.
★ Therefore success in Second Life requires a marketing 2.0 approach,
building a conversation with the audience is crucial.
45. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
46. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
47. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL
• Offer a service in SL
• Provide entertainment
• Leverage the communication possibilities
48. How to go into virtual worlds
★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL
• Offer a service in SL
• Provide entertainment
• Leverage the communication possibilities
★ Don’t copy real life or even the internet
• Think out of the ‘real life’ box
49. Closing thoughts
Virtual worlds exist since about 10 years now, but technology and
networking have only just caught up.
Today virtual worlds really start developing themselves, mainly
through their own communities.
Experimenting is the only way to be on this fast moving train. But
experiment intelligently
28
50. Questions?
Bert
Van Wassenhove
ONE Agency NV
Technologiepark 3
9052 Gent
T +32 9 2436 011
M +32 497 52 74 01
bert.vanwassenhove@one-agency.be
Second Life: Bert Heyse
www.one-agency.be