Presentation Ton Holtkamp - August 25, 2011 - ONEIA Business Breakfast
Oneia morgan solar presentation
1. ONEIA: Chasing the Wind & Sun
Renewable Energy in Ontario
Challenges & Opportunities
Nicolas Morgan, Co-founder, VP Biz Dev
416.203.1655 nicolas@morgansolar.com
5. Lessons Learned
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Investors & Project Finance are out there, and yes,
in Canada too
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Governments can and will help
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In both cases:
Figure out who, then ask them for advice.
“What are you looking for?”
Follow up on rejection, learn! Try again!
6. Lessons Learned
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Big players will work with a small company
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Get top people on-board early (worry if you can’t)
•
Early on, their contribution should be easy, low risk
& cheap, but NO FREEBIES!
•
Easier to propose a project than join one.
•
Time-vampires and needy partners get dropped
VERY easily
7. Lessons Learned
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Are your customers really your focus?
•
Should focus on the bankers, which means:
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Show how you’re going to prove your claims.
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Don’t avoid talking risks.
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Never try TWO new things at once.
•
Understand project finance, taxes & full costs.
Customers are plentiful,
customers with money are rare.
8. There is a demand for “better”
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Better = New, but also risky
•
Cost! “No premium electrons”
•
Lower LCOE vs. Racing Stripes
•
But not all racing stripes are equal
10. Opportunities
Crowded Markets in Solar:
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10 MW Solar farms
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Rooftops
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Ground-mounted MicroFIT
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Too much focus on “site”
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Not enough differentiation
•
Many 100 kW to 2 MW
projects out there.
Finance at smaller scale: More options & less
11. Opportunities
Mother Bear Mother Cat Queen Bee
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Many opportunities vs. “my baby”
•
Most projects fail before they start
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So, get to “No” quickly (and often)
