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Building An Application On The
      SugarCRM Platform
          John Mertic
Who Am I?

●   John Mertic
    ●   Contact Info
        ●   http://jmertic.wordpress.com
        ●   Twitter: @jmertic
        ●   jmertic@sugarcrm.com ( SugarCRM )
        ●   jmertic@php.net ( PHP )
    ●   Community Manager for SugarCRM
        ●   http://www.sugarcrm.com
        ●   http://developers.sugarcrm.
            com/wordpress
        ●   Twitter: @sugarcrmdev




                       ©2012 SugarCRM Inc. All rights reserved.
My books




            http://t.co/UFRHNSO                                    http://amzn.to/enioPV



3/24/2011               @2012 SugarCRM Inc. All rights reserved.
What is CRM?

Why is SugarCRM
different?

What is the future of CRM?

Why build on SugarCRM?
What is CRM?




                    Customer
                    Relationship
                    Management


           ©2012 SugarCRM Inc. All rights reserved.
CRM is about Customers




      ©2012 SugarCRM Inc. All rights reserved.
CRM is about Growing and
  Retaining Customers



      ©2012 SugarCRM Inc. All rights reserved.
SugarCRM: The World’s Fastest Growing CRM Company


                             ●    Business
                                    ●      Leading provider of Open Source CRM Software
                                    ●      Founded April 2004 in Cupertino, California
                                    ●      Europe Head Office in Munich, Germany
                                    ●      IBM Global Alliance Partner

                             ●    Market Traction
                                    ●      Award winning products
                                    ●      3rd largest global CRM Provider
                                    ●      1M users, 80,000+ organizations
                                    ●      400+ partners on five continents

                             ●    Fastest Growing
                                    ●      118%+ billings growth Q1 2012 over Q1 2011
                                    ●      > 11 Million downloads
                                    ●      2,500+ New customers in 80 countries
Leader Position in CRM for
  Midmarket - June 2010
                         ©2012 SugarCRM Inc. All rights reserved.
Sugar Editions




            ©2012 SugarCRM Inc. All rights reserved.
What makes Sugar
   different?



   ©2012 SugarCRM Inc. All rights reserved.
We Believe in Putting the User First




             ©2012 SugarCRM Inc. All rights reserved.
We Believe in an Open Cloud




            ©2012 SugarCRM Inc. All rights reserved.
We Believe in an Open Ecosystem




    Mobile                                                  Cloud




                                 SugarCRM
                               Open Ecosystem




  Integrations                                              Social

                 ©2012 SugarCRM Inc. All rights reserved.
OW2 Ecosystem




          ©2012 SugarCRM Inc. All rights reserved.
What does the future of CRM
        look like?



        ©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?




                    x Anything
                    Relationship
                    Management


           ©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?




 xRM is about Connections




           ©2012 SugarCRM Inc. All rights reserved.
Where is CRM going?




 xRM is about Building and
  Fostering Connections



           ©2012 SugarCRM Inc. All rights reserved.
Why not just use one of the million existing web
frameworks?




               ©2012 SugarCRM Inc. All rights reserved.
Evolution of Web Development




            ©2012 SugarCRM Inc. All rights reserved.
The future is open standards for interoperability




               ©2012 SugarCRM Inc. All rights reserved.
So what does SugarCRM
      give you?



     ©2012 SugarCRM Inc. All rights reserved.
Modular Design




             Source: http://nl.wikipedia.org/wiki/Bestand:Puzzle-piece.jpg
MVC Framework




          ©2012 SugarCRM Inc. All rights reserved.
Metadata Driven Views




            ©2012 SugarCRM Inc. All rights reserved.
User Authentication and Access Control




            ©2012 SugarCRM Inc. All rights reserved.
External Services Integration




             ©2012 SugarCRM Inc. All rights reserved.
Web Services API




            ©2012 SugarCRM Inc. All rights reserved.
Ease of Administration




            Source: http://www.flickr.com/photos/44124284912@N01/428051636
Easy to use developer tools




              Source: http://www.flickr.com/photos/skistz/398429879
Upgrade safeness




            ©2011 SugarCRM Inc. All rights reserved.
             Source: http://www.flickr.com/photos/christianacare/5124005356
Resources
http://t.co/UFRHNSO




                        http://www.sugarforge.org




                                                                 http://amzn.to/enioPV


                      ©2012 SugarCRM Inc. All rights reserved.
Questions?



             @2012 SugarCRM Inc. All rights reserved.

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Building An Application On The SugarCRM Platform, OW2con'12, Paris

  • 1. Building An Application On The SugarCRM Platform John Mertic
  • 2. Who Am I? ● John Mertic ● Contact Info ● http://jmertic.wordpress.com ● Twitter: @jmertic ● jmertic@sugarcrm.com ( SugarCRM ) ● jmertic@php.net ( PHP ) ● Community Manager for SugarCRM ● http://www.sugarcrm.com ● http://developers.sugarcrm. com/wordpress ● Twitter: @sugarcrmdev ©2012 SugarCRM Inc. All rights reserved.
  • 3. My books http://t.co/UFRHNSO http://amzn.to/enioPV 3/24/2011 @2012 SugarCRM Inc. All rights reserved.
  • 4. What is CRM? Why is SugarCRM different? What is the future of CRM? Why build on SugarCRM?
  • 5. What is CRM? Customer Relationship Management ©2012 SugarCRM Inc. All rights reserved.
  • 6. CRM is about Customers ©2012 SugarCRM Inc. All rights reserved.
  • 7. CRM is about Growing and Retaining Customers ©2012 SugarCRM Inc. All rights reserved.
  • 8. SugarCRM: The World’s Fastest Growing CRM Company ● Business ● Leading provider of Open Source CRM Software ● Founded April 2004 in Cupertino, California ● Europe Head Office in Munich, Germany ● IBM Global Alliance Partner ● Market Traction ● Award winning products ● 3rd largest global CRM Provider ● 1M users, 80,000+ organizations ● 400+ partners on five continents ● Fastest Growing ● 118%+ billings growth Q1 2012 over Q1 2011 ● > 11 Million downloads ● 2,500+ New customers in 80 countries Leader Position in CRM for Midmarket - June 2010 ©2012 SugarCRM Inc. All rights reserved.
  • 9. Sugar Editions ©2012 SugarCRM Inc. All rights reserved.
  • 10. What makes Sugar different? ©2012 SugarCRM Inc. All rights reserved.
  • 11. We Believe in Putting the User First ©2012 SugarCRM Inc. All rights reserved.
  • 12. We Believe in an Open Cloud ©2012 SugarCRM Inc. All rights reserved.
  • 13. We Believe in an Open Ecosystem Mobile Cloud SugarCRM Open Ecosystem Integrations Social ©2012 SugarCRM Inc. All rights reserved.
  • 14. OW2 Ecosystem ©2012 SugarCRM Inc. All rights reserved.
  • 15. What does the future of CRM look like? ©2012 SugarCRM Inc. All rights reserved.
  • 16. Where is CRM going? x Anything Relationship Management ©2012 SugarCRM Inc. All rights reserved.
  • 17. Where is CRM going? xRM is about Connections ©2012 SugarCRM Inc. All rights reserved.
  • 18. Where is CRM going? xRM is about Building and Fostering Connections ©2012 SugarCRM Inc. All rights reserved.
  • 19. Why not just use one of the million existing web frameworks? ©2012 SugarCRM Inc. All rights reserved.
  • 20. Evolution of Web Development ©2012 SugarCRM Inc. All rights reserved.
  • 21. The future is open standards for interoperability ©2012 SugarCRM Inc. All rights reserved.
  • 22. So what does SugarCRM give you? ©2012 SugarCRM Inc. All rights reserved.
  • 23. Modular Design Source: http://nl.wikipedia.org/wiki/Bestand:Puzzle-piece.jpg
  • 24. MVC Framework ©2012 SugarCRM Inc. All rights reserved.
  • 25. Metadata Driven Views ©2012 SugarCRM Inc. All rights reserved.
  • 26. User Authentication and Access Control ©2012 SugarCRM Inc. All rights reserved.
  • 27. External Services Integration ©2012 SugarCRM Inc. All rights reserved.
  • 28. Web Services API ©2012 SugarCRM Inc. All rights reserved.
  • 29. Ease of Administration Source: http://www.flickr.com/photos/44124284912@N01/428051636
  • 30. Easy to use developer tools Source: http://www.flickr.com/photos/skistz/398429879
  • 31. Upgrade safeness ©2011 SugarCRM Inc. All rights reserved. Source: http://www.flickr.com/photos/christianacare/5124005356
  • 32. Resources http://t.co/UFRHNSO http://www.sugarforge.org http://amzn.to/enioPV ©2012 SugarCRM Inc. All rights reserved.
  • 33. Questions? @2012 SugarCRM Inc. All rights reserved.