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SpagoBI 5 goes beyond traditional Business Intelligence and embraces new frontiers of data analytics, allowing users to easily self-build and design their interactive cockpits, also through in-memory technology and mash-up capabilities, supporting integration of enterprise data and externally sourced data. It also offers new capabilities for What-If analysis: by simulating your business scenarios and measuring their impact, SpagoBI lets you define and implement effective business strategies. Main novelties also include a brand new OLAP tool that makes multidimensional analysis faster and more accessible to everybody. SpagoBI keeps on providing a comprehensive set of analytic tools that address traditional and emerging data management needs, such as Big Data and Open Data analytics, Location Intelligence, Real-time BI and Mobile BI.