Iterative product development is like a TV series: You tell a story about the product where customers are heroes. User Experience is nothing more or less than good empathetic storytelling.

1. @ojuncu
Agile Demo Driven
Development
Product is a Serial
Experiment Story
November 2016
Oana Juncu
@ojuncu
coemerge.com

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Language is an abstraction
“Product” is another one

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A CAT

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Clean Language
Clarification By Example
What is a “cat” like for you?

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Our brain focuses on
concrete
Examples
Stories

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Products are
Story Crafts
about
A Desired Future Reality

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Story Crafting
Instantiate experience
Who is it about ? What is it about?

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Story Freytag’s Pyramid

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A Product Story has
many chapters Agile calls
“Sprints”
Product Story
=
Freytag Pyramid
Demo = Sprint Story

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Sprint Demo is a Story
told like in a TV series
Embeds a self-consistent story in the bigger picture
Hooks us because we want to know more

11. Product Storytelling Canvas
Create A Product With Intention
6.Outcome
What is the
solution you
propose?
How does it
4.Success
factors
How does the
product improve
customer’s life?
How does it improve
1. Envisioning
Why my product will contribute to make the world better for my customers?
2.Customers
Who’s life my product
will improve?
Status Quo
What is their current
life?
3. Aspirations
What do users/
customers would
like to achieve and
cannot do so?
5.Value Proposition
What is the most significant value
our product unfolds?
Key Features
What are the highest value elements of
the customer journey?
What is the climax of the product
story?
7. People
Who are the main pillars on the business journey?
Resources
What is in the bag when starting the business journey?What is in the bag when starting the business journey?
9.Costs 8.Revenues

12. Oana Juncu
@ojuncu
www.coemerge.com
How visible is our contribution ?
The Intentional Product
Experiment
Operations
The PO
#Prototype
Demo-Demo-Demo !

13. Oana Juncu
@ojuncu
www.coemerge.com
The Intentional Product
Culture Refactoring
#Transform
leads to

14. @ojuncu
www.coemerge.com
Thank you!