So much confusion when it comes to Social Login Buttons. Sometimes, connecting an app to a social network is necessary for the product. Let's clarify the confusion :)

1. 7
Social Login
Myths Debunked
OAuth.io

2. ARE
SOCIAL
LOGINS
ALWAYS
USEFUL?
OAuth.io

3. The truth is that it depends on what you're
trying to achieve, and it is very important to
look at the facts. The Social Login landscape
is full of traps, let's see how to avoid them.
OAuth.io

4. WE KNOW A FEW THINGS ABOUT
SOCIAL LOGIN BUTTONS…
OAuth.io
We provide a way to
integrate any identity
provider in 5 minutes.
!
Some users rely on us to
offer some features.
!
And some others use us to
provide Social Login Buttons
in a very simple way.

5. MYTH #1
"YOU
SHALL
NOT FILL
FORMS!"
OAuth.io

6. REALITY CHECK: YOU OFTEN STILL
NEED TO FILL THEM IN
You connect with a
social login
OR
Then you
authorise it
And OH WAIT!
YOU STILL HAVE
TO FILL A FORM
OAuth.io

7. MYTH #2
"AIN'T NO
VALIDATION
EMAIL
ANYMORE“
OAuth.io

8. AIN'T NO VALIDATION EMAIL ANYMORE
IT DEPENDS
With Facebook, if your email is
hidden you'll have to provide it
On twitter, that's a no no!
You'd better try Google or Yahoo
for a pre-validated email
OAuth.io

9. MYTH #3
"SOCIAL LOGINS
BOOST
CONVERSIONS"
OAuth.io

10. IT’S ALL ABOUT THE LACK OF FRICTION
mmmm..
The objective it always oversimplify
the signup process
With a Social Login, two clicks are
required and a the popup alters the
UX
Email + Password can sometimes
be lighter than a double click + a
popup window
OAuth.io

11. IT’S ALL ABOUT THE LACK OF FRICTION
STRIPE LETS YOU TRY FIRST
Social Logins aren’t always the best way to
put a Foot-in-the-door

12. MYTH #4
"EASIER
FUTURE
LOGINS"
OAuth.io

13. "OUCH, DID I USE FACEBOOK OR
TWITTER TO SIGN UP TO THIS SERVICE?”
Not that easy
With a Social Login, users won't
have to remember a new
password. Nice theory.
But what happens when a
user comes backs and hits the
wrong social login button?
Developer pain.
Don’t overlook this downside.
The more social login choices
you offer, the crazier it gets!
OAuth.io

14. MYTH #5
ALL YOUR
DATA ARE
BELONG TO
YOU
OAuth.io

15. YES, BUT ONLY ON ONE SIDE: THE SOCIAL
BUTTON PROVIDER KNOWS ABOUT EVERYTHING
Don't be fooled
Social Logins always rely on
permissions given by the user.
!
So, third-party apps aren't
able to access to everything
they want.
!
But the identity providers
know exactly which apps the
users consume.
!
Creepy, for the user and for
the app, if the identity
provider is your competitor
OAuth.io

16. MYTH #6
“IT CAUSES
A NASCAR
EFFECT"
OAuth.io

17. DO SOCIAL LOGIN LOGOS HAVE TO
HURT YOUR BRAND?
Some say yes
Ben Chestnut, Mailchimp's
CEO, (on the left) asked to
remove the social logins from
his interface.
!
Diluting your brand by
displaying some third party
logos can distract your target
and dilute your impact.
!
Sounds fair.
OAuth.io

18. However, it depends on the implementation
Look at Trello
Social Login Buttons don't
have to turn your website into
a NASCAR.
!
Does the “Sign up with
Google” hurt your eyes?

19. MYTH #7
“SOCIAL
LOGINS
AREN'T
WORTH IT"
OAuth.io

20. BOLD STATEMENT FOR A…
Catchy headline
…for a Mailchimp blogpost
!
However, as we have seen,
you can't make a general
statement about Social Login
buttons.
OAuth.io

21. BEWARE
Always remember to
build your strategy
based on your product,
rather than what
others say, based on
their particular
experience.
OAuth.io

22. LEARN MORE...
READ THE FULL ARTICLE ON MEDIUM (8minutes)
Want to know more about OAuth ?
OAuth.io

23. OAuth.io
OAuth.io allows developers to integrate OAuth in
minutes instead of hours or days. It supports 100+
hundred social login providers; and is recommended by
services such as Foursquare. 7000+ apps rely on
OAuth.io to deal with authorizations. OAuth.io’s core
engine (OAuthd) is open sourced.
by @MMouret & @Philocrate