http://blog.obsurvey.com/go/SSMR Make The Most of Your Market Research Surveys - Increase Your Profits! http://blog.obsurvey.com/go/SSMR

1. Make The Most Of
Your Market Research
Surveys
Increasing Your
Profit Margins

2. Know your customer, identify potential new
customers and grow your business.
Essential part of any business that wants to
offer products or services that are focused
and well targeted.
Keep your business model relevant and
reveal business opportunities.

3. Types of Market Research
The Customer
Product Examination
Consumer Satisfaction
Brand Studies

4. The Customer
Find out about your customer and future
customers:
•What do they like?
•What don’t they like?
•Where do they live?
•How many children in their household?
•Where do they currently get their services
and products from?

5. Product Examination
Test your services or products:
•Respondents trial your service for Free
•Get answer questions on what they thought
of it afterwards

6. Customer Satisfaction
Make sure that your customers are happy
with your service or product for 2 main
reasons:
1. Repeat sales
2. Customer referrals

7. Brand Studies
Find the reason why people identify with a
brand and why they are loyal to certain
brands.
Gather information about your market, your
customers, and your future business
prospects.

8. Helps you to identify :
•Market trends
•Market size
•Client/customer demographics
•Optimal price points
•Customer’s buying habits
•Important information on competition.

9. 5 Top Tips for
Market Research
Survey Success!

10. Tip #1.
Keep it short and sweet – the longer the
survey, the lower the response rate.
Tip #2.
Avoid open questions – it is easier to
analyze closed question answers.

11. Tip #3.
Act on results – if you your respondents
are giving you a reason to change…then
do it!
Tip #4.
Share the results – featuring your results
in promotional materials and pointing out
what you’ve done to improve.

12. Tip #5.
Rinse and repeat – conduct your market
analysis surveys regularly to keep on top
of changes in market

13. Carry out market research continually to
keep up to date with market trends and
maintain competitive edge
Vital to understanding your target market
and increasing sales and satisfaction.

14. Create Your Survey Today!
www.obsurvey.com
Making it easy for you to create surveys is our top
priority