2. 2
I am the eldest living sibling of 4. I have been
raising children since the age of 8. I am a grand
nurturer being a mother of 7. I have a love of
music very versatile. I was raised in a mixed
community and my mother is hispanic and my
father white. I am bilingual, actually trilingual if you
count ASL. That means I love Rock & Roll and
cumbias and everything in between. I am all about
community and the betterment of the less
fortunate. The vision was to create a business that
would benefit my family and the community. I
enrolled at Full Sail to get a full understanding of
what it takes to run my studio.The goal is to have a
full fledged entertainment business that can
sponsor and expose young and old talent alike by
July 22,2022.
IDENTITY
3. 3
PROFESSION
Potential Job Titles:
• Owner/Operator Recording studio
• Talent Scout
• Manager/Agent
GIRL NEXTDOOR ARCHETYPE - I
provide free studio time, an after
school program, free wi-fi, food,
showers and laundry service. I am
the girl next door archetype and
completely live up to the description.
I am a realist and that includes
recognizing my community’s needs.
Multi-media studio for Artists/Creators
4. 4
Artists and Creators Worldwide
TARGET AUDIENCE
• DEMOGRAPHICS: I am starting
in the 46320 and surrounding zip
codes, but ultimately hope to
sponsor worldwide artists/
creators to make a better life or
get in the industry.
• PSYCHOGRAPHICS: My
audience includes funders of
grants. I have volunteers teaching
sheet music and how to read
notes. There are several
musicians who have signed up to
give free lessons.
• IDEAL AUDIENCE
MEMBERS:Foundation for
Contemporary Arts, Tennessee
Arts Commission, COLA, AEGON
TRANSAMERICA,and many
more.
5. 5
GOALS
Short Term: (Immediately After Graduation,2022)
• Add 2 booths to my existing studio.
‣ By the end of November 2022 I will add 2 booths
for multiple sessions to be possible at one time.
Mid Term: 2024
• Become a non-profit organization.
‣ I will send in the 501c3 application before April
15th, 2024.
Long Term: 2027
• Have enough volunteers to guarantee supply with
demand.
‣ I will be accepting applications starting January
2027 and fill all the positions necessary to serve
our community with an Arts based program.
6. 6
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 89%
Mac & Windows Programs 75%
Public Speaking 100%
Time Management 89%
SOFT
HARD
Negotiation 65%
Accounting software 90%%
Strong social media presence 100%
Strong written/verbal skills Skill 90%%
SOFT
HARD
7. 7
I provide artists/creators affordable, highest
quality audio/video/media at an affordable
rate. I help children find their talent and
release it.
PROMISE
8. CREDENTIALS
Work Experience:
• Owner/CEO of Lyphline Studios 8 years
• Co-founder Peaceful Hands Outreach 2016
Education:
• Music Business B.S., Full Sail University
2022
Leadership Roles:
Outreach coordinator
Volunteer : Local soup kitchens
Z
9. 9
COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. 10
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the profile?,
published articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. 11
BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT THAT
DIFFERENTIATES YOUR OFFERING FROM
COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“NICKNAME?”
12. 12
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
13. 13
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on your
career path? What experience and/or lifestyle should they
have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
• Specific task to address a technical skill gap - organization
name, MONTH YEAR
14. 14
OFELIA A FRECHETTE
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
