1. Your guide to:
Writing a well crafted
covering letter
Your CV is great for showcasing your work history, qualifications and achievements,
but your covering letter is where you can really mould your application to the
company and the job that you’re applying for. It gives you a chance to demonstrate
your understanding of what they do and what they’re looking for (and why you think
you’re it), by showing how your skills and experience are relevant to the role
in question.
What to include
Introduction Experience and skills The company
• The introduction to your covering • If you’re applying for a job rather • Every employer is keen to know
letter is all about capturing the than trying your luck, use the job why you want to work for them
reader’s attention, so keep it punchy spec to explain how your skills are (they really want to know whether
and to the point. If you’re applying suitable for the role; and if that role you’re genuinely interested in their
for an advertised role, say exactly is in a different sector, leave the company, or just need to pay the
what it is you’re applying for. If you’re reader in no doubt that your skills are bills). Demonstrate your enthusiasm
applying speculatively, explain why transferable. You can briefly explain by doing your research - focusing
you want to work for them and what your current job, but don’t go into on the company’s successes, values,
you could bring to the company. detail - that’s what your CV is for. aims and ethos - and showing how
you fit into what they do and where
they’re going.
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2. The sign-off Making sure that you’ve addressed And if you need any extra help in
• Always leave your reader wanting your letter to the right person is just as crafting the perfect covering letter - or
more. You need them to be interested important as the content itself. If you CV to accompany it - get in touch for
in you, so tell them enough to catch don’t know who to address it to, ring more top tips.
their attention, but don’t sell them the company and find out; otherwise,
the whole story. Make your sign off it might not even get read. You should
positive and say that you’d welcome also keep your covering letter to a
the opportunity to meet them, learn maximum of one side of A4, with short
more about the company, and and clearly themed paragraphs. It
discuss your suitability for the role needs to be snappy, interesting, and
in more detail. engaging.
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