Insight from Brian Krzanich, CEO, Intel, panel at CES.

1. 5
Key insights
A REVOLUTION
IN THE MAKING
BRIAN KRZANICH
CHIEF EXECUTIVE OFFICER

2. KEY INSIGHTS A REVOLUTION IN THE MAKING
Moving from a 2D to 3D World
1
GOING BEYOND DEVICES
TECHNOLOGY ENABLED EXPERIENCES THAT GO BEYOND
SATISFYING A CONSUMER WITH A SHINY NEW PHYSICAL
DEVICE. THESE DEVICES NOW SERVE A PROMINENT ROLE IN
OUR WORLDS AND IMPACT HOW WE LIVE, HOW WE WORK, AND
HOW WE PLAY. WE’RE NO LONGER TETHERED TO DEVICES THAT
ONLY UNDERSTAND YES AND NO. DEVICES NOW APPRECIATE
THE WHY AND CAN PROVIDE US WITH CONTEXTUAL INSIGHTS
ABOUT OUR EVERYDAY LIFE.

3. KEY INSIGHTS A REVOLUTION IN THE MAKING
HOW WE LIVE
Make Everything Smart
2
WHAT’S REALLY HOLDING BACK WEARABLE TECHNOLOGY? TWO THINGS.
ONE, WEARABLES DON’T INTEGRATE ALL THE FEATURES CONSUMERS WANT,
AND THEY REQUIRE A LARGER ECOSYSTEM OF TECHNOLOGY TO WORK. TWO,
THEY DON’T SOLVE THE PROBLEMS AT THE TIME YOU WANT THEM SOLVED.
THE ANSWER? MAKE EVERYTHING SMART. IN 2014 INTEL WILL LAUNCH
EARBUDS FOR RUNNING THAT CAN MONITOR YOUR HEART AND KEEP A
BATTERY CHARGED WHEN PLUGGED INTO THE MICROPHONE JACK. HOW
ABOUT A BOWL IN YOUR HOME THAT CAN INSTANTLY CHARGE DEVICES ONE
THEY’RE DROPPED IN WITH YOUR KEYS AND WALLET? OR A SMART WATCH
THAT PUSHES THE BOUNDARIES OF GEO-FENCING AND ALLOWS FOR BETTER
SECURITY AND MONITORING OF YOUR LOVED ONE’S WHEREABOUTS?

4. KEY INSIGHTS A REVOLUTION IN THE MAKING
How we work
Beyond the Bottom Line
3
OUR DAY-TO-DAY TECHNOLOGIES ARE SERVING
CONSUMERS AT BOTH WORK AND PLAY. MORE AND MORE
CONSUMERS ARE USING THEIR LAPTOPS, TABLETS AND
PHONES TO WORK DURING THE DAY. THEN THEY TAKE
THESE SAME DEVICES HOME WITH THEM TO KEEP UP WITH
THEIR PERSONAL LIVES AT NIGHT. SO INTEL WILL PROVIDE
CONSUMERS IN 2014 WITH THE ABILITY TO JUMP BETWEEN
OS SYSTEMS SEAMLESSLY TRANSITIONING FROM WINDOWS
OS AT WORK TO ANDROID OS AT NIGHT. NO MORE
JUGGLING A BUNCH OF DIFFERENT DEVICES.

5. KEY INSIGHTS A REVOLUTION IN THE MAKING
HOW WE PLAY
Reimagining how today’s kids play
4
BEFORE GAMING AND EYE-CANDY ANIMATION THERE WERE WOOD
BLOCKS AND THE SANDBOX. THESE PLAY EXPERIENCES DEEPENED THE
IMAGINATION. KIDS DIDN’T HAVE A LAYER OF AUGMENTED REALITY TO
TAKE THE PLACE OF THEIR VIVID, GROWING MINDS. INTEL WANTS TO
BRING BACK OLD-FASHIONED PLAY. SO THEY CREATED SCAVENGER BOT, A
PROGRAM THAT USES A TABLET DEVICE TO SCAN THE TOPOGRAPHY OF THE
PHYSICAL SANDBOX AND ENABLE NEW TYPES OF PLAY WITH CHARACTERS
WHO INHABIT THE DIGITAL WORLD ON SCREEN. KIDS INTERACT WITH THE
CHARACTERS DIGITALLY BUT CAN ALTER THE RENDERED ENVIRONMENT BY
MAKING PHYSICAL CHANGES IN THE SANDBOX.

6. KEY INSIGHTS A REVOLUTION IN THE MAKING
How we Make a Difference
Conflict Minerals
5
INTEL HAD ONE OF THOSE “LET’S GET REAL” MOMENTS WITH THE AUDIENCE
AND TECH INDUSTRY AT LARGE. CONFLICT MINERALS ARE THE ELEMENTS
THAT ARE ESSENTIAL TO MAKING ELECTRONIC TECHNOLOGY WORK.
TUNGSTEN, TANTALUM, TIN, AND GOLD ARE JUST A HANDFUL. WITHOUT
THESE MINERALS, YOU’D BE READING THIS ON A NICE PIECE OF PAPER. BUT
THESE MINERALS COME AT A COST, AND NOT A MONETARY ONE EITHER. THIS
IS MUCH MORE DEAR: THE COST OF HUMAN LIVES IN SUB-SAHARAN AFRICA
WHERE MINERALS ARE MINED IN CONDITIONS THAT SUPPORT THE ABUSE OF
BASIC HUMAN RIGHTS. THE PROFIT MARGINS OF THESE MINING OPERATIONS
ENCOURAGE CIVIL WARFARE WITHIN THESE AFRICAN COMMUNITIES. INTEL
TOOK A STAND FOUR YEARS AGO, AND IN 2014 THEY ANNOUNCED THAT
EVERY MICROPROCESSOR PRODUCED THIS YEAR WILL CONTAIN CONFLICTFREE MINERALS. THEY INVITED THE ENTIRE INDUSTRY TO JOIN THEM ON
THEIR JOURNEY.