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Mobile
World
Congress 2015
What we learned at MWC
and what brands have to know
2
GSMA Mobile World Congress is the
world’s biggest and most influential
mobile event with 93,000+ attendees
from 200 coun...
!
Day 1 Insights
Day 1 Insights
Smart but not too smart
Don’t be too smart when it comes to your
brand’s role in the internet of things
Dig...
Smart but not
too Smart
Don’t be too smart when it comes to your
brand’s role in the internet of things
5
AT&T FOUNDRY
The AT&T Foundry innovation centers are
fast-paced and collaborative environments
worldwide to deliver applic...
Digital identity
disorder
The average person has 26 usernames associated
with 5 different passwords; that’s an issue
7
8
The average person has 26 usernames associated with 5 different
passwords. That’s an issue. It totally sucks trying to r...
Security and/or Privacy?
We want to eat our security and have our privacy too
9
GARY KOVACS
CEO OF AVG TECHNOLOGIES
“It would take 76 days to read all the
privacy policies I’ve signed up for on apps.”
1...
Will You ______ Me?
What will mobile proposition you?
11
12
1212
JASPER CONTROL
CENTER PLATFORM
Jasper Control Center Platform is a
cloud-based solution for enterprises to
launch,...
A burgeoning new
class system
What’s the hierarchy of services that will come
about as they vie for your data’s attention?...
DATA PRIORITY
Chief executives of Deutsche Telekom and
Vodafone announced at Mobile World
Congress that telecoms should be...
!
Day 2 Insights
16
Day 2 Insights
5G What? Part 1
5G is THE missing piece to the larger
puzzle of technological advancement
5G What? Part ...
17
5G what? Part 1
5G is THE missing piece to the larger
puzzle of technological advancement
5G HYPER
Safasdasd
Don’t you feel like technology and digital seems to be plateauing?
It’s because our devices and tech-or...
19
5G What? Part 2
Let’s put it all in context for you
in a life or death situation!
Autonomous vehicles. They’re pretty sweet, especially once you
get behind the wheel of one and take a deep breath as you g...
21
5G reasons to
get excited
5G will bring forth a new digital era and
spark the next industrial revolution
The evolution of the internet will, when we finally have the
ability to, take computing and content and bring it all toget...
• The Next Industrial Revolution: 4G does, in fact, limit the
entrepreneurial spirit. There is only so much you can do wit...
24
5G consumer-
centric modeling
5G will heighten marketers ability to create
a near perfect commerce ecosystem
5G gives the opportunity for brands to be smarter and more
contextually relevant when tracking the customer journey.
Why s...
!
Day 3 Insights
27
Day 3 Insights
The business of being social
There is another world behind social networks
you should consider leveragin...
28
The business of
being social
There is another world behind social networks
you should consider leveraging
On the facade, Twitter might be pumping out 6,000 tweets every
second of every day. While this is going on, Twitter has be...
30
When context
becomes personal
A quick guide to harness contextual information to
personalize consumer services
You have to think beyond online insights when it comes to
discovering contextual info about consumers; 80% of their spend
...
32
What’s your
outcome?
Without a desired outcome for your business or your
customer’s business, IOT in the B2B space is p...
If you can’t tell your company or the business leaders of your
customer’s business how you’ll use IOT to generate producti...
34
B2B ubiquity
Achieving success in the Internet of Things B2B
space faces three requirements
There is a lot more scrutiny in the B2B space when it comes to the IOT.
Every point along the industrial model and value c...
36
The pipeline
Big data carriers will always control one thing, the pipeline
Big carriers won’t die out (don’t worry, people said that about big
agencies too). In fact, they’ve disrupted their own bu...
38
!
Day 4 Insights
Day 4
“The Others”
The mobile industry needs more inclusive
innovation, but first we need to drop the
stereotypes about th...
40
“The Others”
The mobile industry needs more inclusive
innovation, but first we need to drop the
stereotypes about the d...
BROADBAND IN NIGERIA
Wikipedia founder Jimmy Wales
demonstrated that broadband
penetration is just as good in Nigeria
(exa...
42
Enabling financial
inclusion
Cash is not the friend of the excluded, but mobile
banking on the other hand…
MASTERCARD + EGYPT
The Government of Egypt and
MasterCard are rolling out a digital ID
program that links citizens’ nation...
44
How are you
paying?
The four dominant mobile payment types according
to PayPal: Remote Mobile, Mobile In-Store,
Mobile ...
AccordingtoPayPal,thesearethefourdominantmobilepaymenttypes:
• Remote Mobile Payment: consumer is shopping in a native
app...
46
The trust revolution
Have you ever looked at your user-agreement policies?
It’s kind of insane
GARY KOVACS
CEO OF AVG TECHNOLOGIES
“Moreover, consumer data shows that more
and more people are demanding trust,
actively...
48
Wrong place at
the wrong time
We can look to the past for the
disintermediation of our future
49
Hussein is a founding partner of Hoxton Ventures, a
London-based early stage European venture capital
firm. He called M...
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Autonomous vehicles. They’re pretty sweet, Mobile World Congress 2015: Full Recap

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Autonomous vehicles. They’re pretty sweet, especially once you
get behind the wheel of one and take a deep breath as you give up
control. But, if these were to hit the roads on our 4G networks,
with high latency issues, you would die!
Why should you care? A self-driving car on a 4G network,
traveling 60mph, which needs to suddenly hit the brakes to avoid
a collision would move an additional 5 feet on the road before all
the data processes took place to stop the car. On a 5G network, the
car would only move 2.8cm. That’s 1.5 tons of steel moving less
than half your thumb to avoid collision. That’s the sheer power of
what 5G will enable. And how about this: that autonomous
vehicle is talking to the 50 other cars in its surrounding area and
to sensors placed all throughout the environment and streets.
4G VS 5G REACTION
Huawei provided the 4G vs 5G example
in relationship to just how far an
automated car would travel over each
network before it can process the data
to apply car brakes in a dire situation.
20
5G what? Part 2
WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW

Publié dans : Mobile, Technologie, Marketing
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