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Big carriers won’t die out Mobile World Congress 2015: Full Recap

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Big carriers won’t die out (don’t worry, people said that about big
agencies too). In fact, they’ve disrupted their own business models
and a whole new service economy has been built upon the data
pipeline, which they control. The pipeline provides consumers
utility and generates data usage, which equates to dollar signs for
this industry.
Why should you care? But how far will the carriers go? On one
hand, they need to create value propositions to entice consumers
to purchase their data plans, like a streaming entertainment
partnership with HBO. But they don’t have the rich resources to
create almost-flawless platforms like Netflix. So they’re looking at
startups, businesses, and brands to create utilities that get users to
consume data and become
!
!
WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW
The pipeline
THOMAS WHEELER
CHAIRMAN OF THE U.S. FEDERAL
COMMUNICATIONS COMMISSION
How will innovation flourish in the pipeline?
Chairman Wheeler addressed the need for a
sufficient spectrum, like he mentioned
earlier. A sufficient spectrum is the pathway
of the 21st Century as we’re going to become
a wireless world. It has to be an open internet,
free from interference. And it has to be
competitive. We have to make sure we’re
creating situations where both network
operators and edge providers—pretty much
every website and app maker on this very
earth—see a similar the competitive
advantages. And if all of this is put together,
it’s the magic elixir that drives innovation.

Publié dans : Mobile, Technologie, Marketing
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