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MASTERCARD + EGYPT The Government Mobile World Congress 2015: Full Recap

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MASTERCARD + EGYPT
The Government of Egypt and
MasterCard are rolling out a digital ID
program that links citizens’ national
ID to the existing national mobile
money platform, allowing Egyptians to
participate in the formal electronic
economy through a single, easy-to-use
cashless program
MASTERCARD + ZIMBABWE
MasterCard has partnered with Steward
Bank/EcoCash in Zimbabwe which will
make remittance services available to
more than 1.5 million account holders
who will be able to finally receive funds
sent by family and friends abroad directly
into their accounts
Cash is not the friend of the excluded. If you receive cash for an
hourly-waged job and you can’t pay a bill online, or send money
home to mom, or perhaps your benefits are stolen on your
commute home, how are you supposed to keep this physical
money digitally secure?
Why should you care? Mobile banking helps solve this issue of
cash-turned-digital transactions, but only if all the mobile
banking silos around the world drop their act and... wait for
it...become ubiquitous (the most overused word in 2015 so far, sorry!).
A majority of speakers at MWC have placed a call to arms for the
larger financial institutions of the world to embrace mobile
banking systems so that a global money transfer hub can exist,
one which allows for all types of financial transactions to take
place regardless of phone, carrier, or financial provider.
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WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW
Enabling financial
inclusion

Publié dans : Mobile, Technologie, Marketing
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